4A's CEO on "the great creativity reassessment"

Grey NY, Applebee's win 2022 US Grand Effie | TBWA\Chiat\Day L.A., Gatorade spotlight diverse athletes | Cartwright's Simply campaign aims to broaden appeal Created for {EMAIL} | [Web Version]( June 15, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Grey NY, Applebee's win 2022 US Grand Effie]( Applebee's "Fancy Like" campaign starring Walker Hayes, which went viral on TikTok and was created by Grey New York with support from Barkley, Initiative Media, Townhouse and Current Global, won the US Grand Effie at this year's Effie Awards. Among other winners, DDB Worldwide took Most Effective Agency Network, Alma DDB won Most Effective Agency Office, Wieden+Kennedy New York topped the independent agency ranking and Interpublic Group of Cos. was the Most Effective Holding Company. Full Story: [Ad Age (tiered subscription model)]( (6/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Empower bold decision-making with confidence Whether it's a new campaign, product feature, or rebrand, making a bold decision can be a game-changer —or a big risk. Get insights from our latest research, Bold Decisions, which explores how executive and organizational decision-making trends—and how those decisions impact company success. [Download the report.]( ADVERTISEMENT: [] Creative [] [TBWA\Chiat\Day L.A., Gatorade spotlight diverse athletes]( [TBWA\Chiat\Day L.A., Gatorade spotlight diverse athletes]( (Gatorade/YouTube) TBWA\Chiat\Day L.A. unveiled three new ads for Gatorade's "Fuel Tomorrow" campaign starring diverse athletes. One 40-second spot features Hansel Enmanuel, a Dominican high-school basketball player who lives in Florida and has gone viral for his prowess on the court, despite only having one arm. Full Story: [ShootOnline (free content)]( (6/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Cartwright's Simply campaign aims to broaden appeal]( [Cartwright's Simply campaign aims to broaden appeal]( (Simply Beverages/YouTube) Coca-Cola, with Cartwright, has debuted the "Say Yes to Simple" campaign for its Simply brand starring actor Eugene Cordero that offers a lighthearted take on simplifying life. Cordero is the brand's first on-screen brand ambassador, marking a pivot from using actor Donald Sutherland's narration in a bid to boost the brand's appeal to younger consumers, said Alex Ames, Coca-Cola's director of content and creative excellence. Full Story: [Ad Age (tiered subscription model)]( (6/14), [The Drum (free registration)]( (6/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The 8 biggest email mistakes and how to avoid them – WEBINAR We all make cringeworthy mistakes. Your email marketing doesn't have to be the same. [Watch this webinar]( where we cover the eight most common email marketing pitfalls, including deliverability, subject lines, design, and more. We'll help you understand how they happen and how to fix them. Make your email marketing more effective than ever. ADVERTISEMENT: [] Agency Insider [] [4A's CEO on "the great creativity reassessment"]( The advertising industry is undergoing "the great creativity reassessment," writes Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies. "My caution to agencies is: don't lose sight of the value of creativity (in all forms) as the vehicle for solving challenging business problems," Kaplowitz writes, adding, "The leaders who embraced the lessons of the last two years are the ones who are doing not what they think is best, but what their employees are telling them is best." Full Story: [The Drum (free registration)]( (6/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Anonymous Black copywriter talks DEI frustrations]( A creative agency's Black copywriter talks anonymously about how diversity, equity and inclusion efforts are not leading to enough change. "They aren't hiring and making leaders out of us. They are hiring juniors who will take direction," the copywriter says, adding, "The creative leaders need to become a part of the solution. Right now they are not." Full Story: [Digiday (tiered subscription model)]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Supercharge your Walmart sales. Walmart Connect has advertising solutions to help grow your Walmart sales. Connect more meaningfully with Walmart customers on our site and app, across the web and on social. [Let’s connect]( ADVERTISEMENT: Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Steering in-the-moment buying decisions]( - [Disney+ partners with Waze to boost awareness]( - [Detour ahead: How restaurants are evolving]( [] Agency News [] [Michael Houston named WPP's US president]( Michael Houston named WPP's US president Houston (WPP) Michael Houston, Grey's global CEO, has been promoted to US president for WPP. "The United States is our largest market and home to many of our most important clients," said WPP CEO Mark Read, adding, "Michael is admired and respected across the industry and has made an exceptional contribution during his 15 years at Grey." Full Story: [MediaPost Communications (free registration)]( (6/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite-style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: [] Media & Technology Trends [] [Twitter shines "spotlight" on business' information]( Twitter shines "spotlight" on business' information (Twitter) Businesses with Professional Twitter accounts in the US, UK, Canada and Australia can now use a Location Spotlight feature to highlight things such as operating hours below their profile and above tweets. "It's a simple way to give your brand presence a more professional look" and could help with in-app lead generation, writes Andrew Hutchinson. Full Story: [Social Media Today]( (6/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Bring views into view Redditors are a one-of-a-kind audience and one-of-a-kind audiences might just call for a deeper focus on views. [Learn more.]( ADVERTISEMENT: Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Do the hardest thing on earth for you. Act for yourself. Face the truth. [Katherine Mansfield](, writer, poet [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005