The agency leaders who made Adweek's Creative 100

Droga5, NYT showcase "Story Portraits" with Questlove | Africa shows it's best to leave ketchup-making to Heinz | Sour Patch Kids takes a "Fruit Fight" to Twitch Created for {EMAIL} | [Web Version]( June 14, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Droga5, NYT showcase "Story Portraits" with Questlove]( [Droga5, NYT showcase "Story Portraits" with Questlove]( (The New York Times/YouTube) Droga5's latest spot for its "Independent Journalism for an Independent Life" campaign for The New York Times tells the story of Questlove, using copy and headlines from the publication in on-screen text and a voice-over. The campaign includes interactive "Story Portraits" that analyze data from readers' browsing habits to create a personalized digital experience. Full Story: [Muse by Clio]( (6/13), [Ad Age (tiered subscription model)]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Supercharge your Walmart sales. Walmart Connect has advertising solutions to help grow your Walmart sales. Connect more meaningfully with Walmart customers on our site and app, across the web and on social. [Let’s connect]( ADVERTISEMENT: [] Creative [] [Africa shows it's best to leave ketchup-making to Heinz]( Africa created a humorous spot for Heinz that shows a woman become inspired to create her own version of its ketchup, upending her family's lives to become an obsessive tomato grower who eventually causes a national power outage. "Enjoy the taste. We'll handle the tomato," says a voice-over in the ad, which is running across TV, social and out of home in more than 200 global markets. Full Story: [Ad Age (tiered subscription model)]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Sour Patch Kids takes a "Fruit Fight" to Twitch]( Spark Foundry created a "Rocket League MVPs" esports competition on Twitch for Sour Patch Kids, which features two-hour livestreams each from four popular creators touting their favorite flavor with a limited-edition box featuring their face. Fans who vote for the best flavor during the "Fruit Fight" will be entered to win a grand prize of $10,000. Full Story: [Marketing Dive]( (6/13), [The Drum (free registration)]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Submissions Now Open for the 25th Annual Jay Chiat Awards! Enter today: [( ADVERTISEMENT [] Agency Insider [] [Wongdoody's Grace Francis talks favorite work]( Grace Francis, chief creative and design officer at Wongdoody, talks about creative inspirations and favorite work. Francis discusses the agency's AI-hosted hotline for the Seattle International Film Festival and collaborating with artist Monyee Chau for T-Mobile. Full Story: [Muse by Clio]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why the ad industry must support mental health of athletes]( The advertising industry must stand up for professional athletes whose mental health is under threat from an increasingly toxic fandom, writes Cierra Moore, strategy director at Butler, Shine, Stern & Partners. "Brands must also do their part in raising awareness about fan abuse and its impact on the mental health of athletes," Moore writes. Full Story: [Sports Business Journal]( (6/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Event planning got you down? Struggling with smaller budgets, reduced staff, and uncertain attendee numbers but still expected to pull off an amazing event? See how experts from Fortune 500 companies have figured out how to run events that consistently deliver higher ROI in 2022. [Learn more.]( ADVERTISEMENT: Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Steering in-the-moment buying decisions]( - [Disney+ partners with Waze to boost awareness]( - [Detour ahead: How restaurants are evolving]( [] Agency News [] [The agency leaders who made Adweek's Creative 100]( Adweek profiles 30 agency leaders who are included in its Creative 100 for 2022. Among those spotlighted are TBWA\Chiat\Day L.A.'s Anh-Thu Le, 72andSunny L.A.'s Zach Hilder, VMLY&R's Cinzia Crociani, GSD&M's Maria D'Amato, Deutsch New York's Samira Ansari, and MullenLowe Los Angeles' Carlos Alija and Laura Sampedro. Full Story: [Adweek]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The 8 biggest email mistakes and how to avoid them – WEBINAR We all make cringeworthy mistakes. Your email marketing doesn't have to be the same. [Watch this webinar]( where we cover the eight most common email marketing pitfalls, including deliverability, subject lines, design, and more. We'll help you understand how they happen and how to fix them. Make your email marketing more effective than ever. ADVERTISEMENT: [] Media & Technology Trends [] [CTV, digital, OOH reportedly bright spots for ad sales]( GroupM has followed Zenith in adjusting its expectations for global ad growth in 2022 and now expects 8.4%, compared to its 9.7% forecast in December. The company predicts that bright spots will include a 24% increase for connected TV and 12% rises in both digital and out-of-home advertising. Full Story: [Ad Age (tiered subscription model)]( (6/13), [MediaPost Communications (free registration)]( (6/13), [The Drum (free registration)]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Bring views into view Redditors are a one-of-a-kind audience and one-of-a-kind audiences might just call for a deeper focus on views. [Learn more.]( ADVERTISEMENT: Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Wake up and your life is perched on a precipice; fall asleep, it swallows you whole. 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