Ogilvy puts "Bulletproof Poster" outside the White House

AppNexus reveals multimedia auctions, new video ads for display | Dieste, Goya show Latino parents how to preserve their culture for their kids | Ogilvy puts "Bulletproof Poster" outside the White House Created for {EMAIL} | [Web Version]( April 28, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [AppNexus reveals multimedia auctions, new video ads for display]( AppNexus has unveiled a multimedia "superauctions" service that enables ads of all media types, such as video, native or display to compete for one ad slot in a single auction. The company has also released a BannerStream ad product that inserts video into display ads, which is designed to reduce loading times and improve the user experience. [MediaPost Communications]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [Dieste, Goya show Latino parents how to preserve their culture for their kids]( Dieste's new spot for Goya features Latin American parents aghast at the Americanization of their children, with one spot showing a girl telling her mom she needs to bring some Latin food into school and excitedly suggesting that this should be nachos. The spot tells parents to "Win them back," and shows them doing just that with authentic homemade food using Goya products. [Advertising Age]( (4/26) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Ogilvy puts "Bulletproof Poster" outside the White House]( [Ogilvy puts "Bulletproof Poster" outside the White House]( Click to watch video (Americans for Responsible Solutions/YouTube) Ogilvy & Mather Chicago's spot for Americans for Responsible Solutions, founded by gunshot survivor former Rep. Gabrielle Giffords, focuses on current US gun laws. "The Bulletproof Poster" spot shows posters placed across several cities -- including one outside the White House -- with the statement that the poster "stops bullets because our gun laws don't." [Adweek]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Opinion: When did advertising become so safe?]( Advertising needs to bring back creative nonconformists -- the people who are willing to challenge corporate culture and brands in pursuit of the best ideas, writes Mark Wnek. "At what point did ad agency clients start coming to us because we're the same as them?" he asks. [Advertising Age]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [IPG's Roth on Brexit, why the future is an integrated service]( IPG's Michael Roth talks about the holding company's plans in Europe, why he's not worried about the Brexit effect and why having a deep pool of diverse skills matters. "There's no question that the integrated offering is the compelling argument we bring," he says. [Campaign US (free registration)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Miller Lite likely to hand digital, social to DDB Chicago]( DDB Chicago is reportedly poised to become lead social and digital shop for Miller Lite. DigitasLBi is the brand's current digital shop and 180LA handles creative. [Advertising Age]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Report: Mobile now makes up more than half of digital ad spend]( Mobile (Matt Cardy/Getty Images) Spending on mobile advertising accounted for 51% of the total $72.5 billion allocated to US digital advertising last year, the first time mobile has passed the halfway mark, per the IAB Internet Advertising Revenue Report. Mobile ad investment spiked 77% to hit $36.6 billion in 2016, compared to $20.7 billion in 2015. 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