What agency pros should attend at Cannes Lions

MullenLowe, Vince Staples say it's "Your Turn" for Acura | TBWA\MAL, Harry Styles update Apple's "Silhouettes" | VMLY&R, Charles Barkley go "Clubbin'" in Dick's Created for {EMAIL} | [Web Version]( June 3, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [MullenLowe, Vince Staples say it's "Your Turn" for Acura]( [MullenLowe, Vince Staples say it's "Your Turn" for Acura]( (Acura/YouTube) MullenLowe created a "Your Turn" campaign for Acura's new Integra that stars Vince Staples in three spots, named after the rapper's "Lemonade," "Slide" and "Magic" tracks. The campaign is running across TV during the NBA Finals, in cinemas, and on social, digital and streaming platforms. Full Story: [Ad Age (tiered subscription model)]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Event planning got you down? Struggling with smaller budgets, reduced staff, and uncertain attendee numbers but still expected to pull off an amazing event? See how experts from Fortune 500 companies have figured out how to run events that consistently deliver higher ROI in 2022. [Learn more.]( ADVERTISEMENT: [] Creative [] [TBWA\MAL, Harry Styles update Apple's "Silhouettes"]( [TBWA\MAL, Harry Styles update Apple's "Silhouettes"]( (Apple/YouTube) TBWA\Media Arts Lab, with music video directors Vania Heymann and Gal Muggia, reimagined Apple's iconic "Silhouettes" campaign for the iPod with a 60-second spot showcasing AirPods' Spatial Audio feature that stars Harry Styles and is set to his "Music for a Sushi Restaurant" track. The push is running across TV, out of home, retail stores and pre-roll on YouTube. Full Story: [Muse by Clio]( (6/2), [The Drum (free registration)]( (6/2), [Adweek]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VMLY&R, Charles Barkley go "Clubbin'" in Dick's]( [VMLY&R, Charles Barkley go "Clubbin'" in Dick's]( (Dick's Sporting Goods/YouTube) VMLY&R tapped NBA legend Charles Barkley for a 30-second "Clubbin'" spot for Dick's Sporting Goods. The ad shows Barkley riding around the store in a golf cart with a Dick's employee named Nick, who helps him pick out a host of goodies for Father's Day and listens to his dad jokes. Full Story: [MediaPost Communications (free registration)]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Facts, Without Motives "I was skeptical of your claim to present unbiased news, but 1440 delivers! Finally a news source which is neither left nor right." [Join for free today.]( ADVERTISEMENT: [] Agency Insider [] [What agency pros should attend at Cannes Lions]( Mark Pasetsky, founder and CEO of Mark Allen & Co., highlights the events and discussions at Cannes Lions that agency professionals shouldn't miss. Pasetsky recommends catching the "Future Gazers" daily series in partnership with Twitter, the Carlton Beach closing party for networking and sessions from Anheuser-Busch InBev, Cannes Lions' Creative Marketer of the Year. Full Story: [Ad Age (tiered subscription model)]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [FCBCURE's Jacqui Sutton talks health care advertising]( Jacqui Sutton, associate creative director, copy, at FCBCURE, talks about her favorite health care ad campaigns and the need for more diversity in the industry. "Many writers or visual artists of color don't know that health care marketing is even an option for having a rewarding career path as a creative that pays well," Sutton says, adding, "We need training and mentoring pathways that identify creatives off the beaten path of colleges and universities." Full Story: [Muse by Clio]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Top 10 Development Goals for Better Leadership]( - [Looking for a Job? 50+ Tips for Job Search Success]( - [Elevate your business writing and make a strong impression]( - [Quick Reference Guide – Time Management]( - [Quick Reference Guide – Office 365 Essentials]( [] Agency News [] [DiGo wins creative AOR for Boar's Head]( DiMassimo Goldstein won creative agency of record for Boar's Head following a competitive review, replacing incumbent Hill Holiday, which didn't defend the account, according to sources. Saatchi & Saatchi, BBH USA and Fig also participated in the review, sources report. Full Story: [Ad Age (tiered subscription model)]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Brands to invest heavily for e-commerce site, app ads]( Brands to invest heavily for e-commerce site, app ads (Pixabay) Spending on search and display advertising in the US for e-commerce websites and apps will jump from $35.96 billion this year to $73.03 billion by 2026, reports eMarketer's Insider Intelligence. US e-commerce ad spending is expected to account for 20.1% of digital advertising in 2026, up from the current 14.5%, with Amazon expected to capture the bulk of e-commerce ad revenue this year. Full Story: [MediaPost Communications (free registration)]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Submissions Now Open for 25th Annual Jay Chiat Awards!]( [Submissions Now Open for 25th Annual Jay Chiat Awards!]( (4A's) The industry is celebrating 25 years of the Jay Chiat Awards! Recognizing and celebrating the best strategic thinking in marketing, media and advertising around the world. Don't miss your chance to enter! Visit the [Jay Chiat Awards website]( to read about new categories, updated timelines, entry fees and more. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? 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