How Tinuiti is putting people first

Gut, Tim Hortons say Biebs Brew is "Worth the Wait" | BBDO NY, Sandy Hook Promise respond to Uvalde | Wunderman Thompson, KitKat tap AI for "Blink Break" Created for {EMAIL} | [Web Version]( June 2, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Gut, Tim Hortons say Biebs Brew is "Worth the Wait"]( [Gut, Tim Hortons say Biebs Brew is "Worth the Wait"]( (Tim Hortons/YouTube) Gut Toronto and The French Shop created a "Worth the Wait" campaign to celebrate the arrival of Justin Bieber's Biebs Brew, a French vanilla-flavored cold-brew coffee, at the chain's stores in the US and Canada. A 60-second spot shows Bieber insisting on staying overnight at Tim Hortons offices to be the one who first tastes the 16-hour brewed product. Full Story: [Muse by Clio]( (6/1), [Ad Age (tiered subscription model)]( (6/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Bring views into view Redditors are a one-of-a-kind audience and one-of-a-kind audiences might just call for a deeper focus on views. [Learn more.]( ADVERTISEMENT: [] Creative [] [BBDO NY, Sandy Hook Promise respond to Uvalde]( [BBDO NY, Sandy Hook Promise respond to Uvalde]( (Sandy Hook Promise/YouTube) BBDO New York created a TV and out of home campaign for Sandy Hook Promise that responds to the Uvalde mass shooting with simple typographical messaging that urges people to visit the nonprofit's website to learn about the warning signs of gun violence. The campaign is running across donated media valued at around $300,000, with partners including The Wall Street Journal, People, Discovery, CNN, Paramount, Spotify and Verizon. Full Story: [Ad Age (tiered subscription model)]( (6/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Wunderman Thompson, KitKat tap AI for "Blink Break"]( [Wunderman Thompson, KitKat tap AI for "Blink Break"]( (KitKat/Twitter) Wunderman Thompson Seattle and UK created a "Blink Break" campaign for KitKat that employs MediaPipe's Face Mesh artificial intelligence technology to enable players to compete in a staring contest against a goat, owl, cat and other animals. The game is available on a dedicated site and on Instagram, Twitter and Facebook, with organic social media promotion. Full Story: [Ad Age (tiered subscription model)]( (6/1), [Adweek]( (6/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Submissions Now Open for the 25th Annual Jay Chiat Awards! Enter today: [( ADVERTISEMENT [] Agency Insider [] [How Tinuiti is putting people first]( Jeff Batuhan, chief people officer at Tinuiti, talks about why the agency instituted 70 days of annual paid leave for staff that includes three mandatory weeklong office closures. "It's not about the time at your desk. ... It's about getting the work done," Batuhan says, adding, "When you say you are focused on your people first, actually mean it and put actions to it." Full Story: [Digiday (tiered subscription model)]( (6/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Work & Co.'s John Ferguson talks creativity]( John Ferguson, design director at Work & Co., talks about creative inspirations and favorite work. Ferguson explains why his passion project, Black Bauhaus Mvmt, is one of his favorite creative moments and chats about being inspired by Auriea Harvey's Entropy8. Full Story: [Muse by Clio]( (6/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( News, Without Motives "I was so frustrated with the politics in the news — constant opinions from the left and right in the reporting. 1440 is refreshing — just straight reporting, without any bias or slant." [Join for free today.]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Top 10 Development Goals for Better Leadership]( - [Looking for a Job? 50+ Tips for Job Search Success]( - [Elevate your business writing and make a strong impression]( - [Quick Reference Guide – Time Management]( - [Quick Reference Guide – Office 365 Essentials]( [] Agency News [] [Dentsu wins media for Heineken USA]( Dentsu won the media account for Heineken USA, replacing incumbent Canvas Worldwide, consolidating the brand's global media business with the agency. The win includes Heineken, Dos Equis and Tecate, and US media investment for all three brands in 2021 was $102 million, per Kantar. Full Story: [Ad Age (tiered subscription model)]( (6/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Javier Olivan new Meta COO as Sheryl Sandberg departs]( Javier Olivan new Meta COO as Sheryl Sandberg departs Sandberg and Zuckerberg (Kevin Dietsch/Getty Images) Sheryl Sandberg resigned from her 14-year stint as Facebook's chief operating officer and will be replaced by Meta Chief Growth Officer Javier Olivan while retaining a seat on Meta's board of directors. CEO Mark Zuckerberg credited Sandberg as the architect of its ad business in a post, while Robert W. Baird & Co. analyst Colin Sebastian noted Sandberg's legacy for developing "one of the strongest business models in the digital economy." Full Story: [TechCrunch (tiered subscription model)]( (6/1), [BNN Bloomberg (Canada)]( (6/2), [The Wall Street Journal]( (6/1), [Variety]( (6/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Editor's Note [] [Do you have insight into marketing and communications?]( SmartBrief publishes original posts about [marketing at SmartBrief Originals](. Submitting guest posts is a great way to share your perspective and strengthen your credibility. If you're interested in seeing your work published at SmartBrief.com and possibly in this newsletter, [email SmartBrief your ideas](mailto:mike.driehorst@futurenet.com). All posts must be original, not already published or self-promotional, and focused on thought leadership, trends, etc. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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