Publicis Sapient offers jobs to displaced Ukrainians

Highdive, NHL salute the Stanley Cup with "Handoff" | Woo Agency, LG CordZero "Leave Dust in the Dust" | Publicis, Heineken urge less work with "The Closer" Created for {EMAIL} | [Web Version]( June 1, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Highdive, NHL salute the Stanley Cup with "Handoff"]( [Highdive, NHL salute the Stanley Cup with "Handoff"]( (NHL/YouTube) Highdive created a "Handoff" campaign for the NHL to celebrate the Stanley Cup Final this month, which features 30- and 60-second spots running across TV and social. The ads are set to a version of Bob Dylan's "The Times They Are A-Changin'" and show the emotional, joyous moments throughout the years when the Stanley Cup has changed hands. Full Story: [Adweek]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New Report: 2021 Global Benchmarks Innovid found that in 2021, global CTV beat out mobile as the device with the greatest share of global video impressions, with 46% of video impressions. Discover industry insights and predictions around CTV, dynamic creatives, and more from Innovid's report. [Download Now.]( ADVERTISEMENT: [] Creative [] [Woo Agency, LG CordZero "Leave Dust in the Dust"]( [Woo Agency, LG CordZero "Leave Dust in the Dust"]( (LG USA/YouTube) The Woo Agency created a "Leave Dust in the Dust" campaign for LG Electronics that features a 30-second spot showcasing the LG CordZero vacuum and is set to "In the Air Tonight" by Phil Collins. The push, with public relations support from Ogilvy, is running across broadcast, cable and connected TV, social with influencer collaborations, digital and out of home with digital billboards in Times Square. Full Story: [MediaPost Communications (free registration)]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Publicis, Heineken urge less work with "The Closer"]( [Publicis, Heineken urge less work with "The Closer"]( (Heineken USA/YouTube) Publicis Worldwide created a global campaign for Heineken that's running across TV, social and streaming audio, and urges people to take more downtime from work. The push includes a giveaway of a Bluetooth-enabled bottle opener called The Closer, which shuts down nearby devices when used, and workers who block out happy hours in their calendars can earn cash from the brand. Full Story: [Adweek]( (6/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Bring views into view Redditors are a one-of-a-kind audience and one-of-a-kind audiences might just call for a deeper focus on views. [Learn more.]( ADVERTISEMENT: [] Agency Insider [] [VB+P's Che-Na Stephenson: 4 steps to inclusion]( Che-Na Stephenson, group creative director of Venables Bell + Partners, writes about her experience of feeling "other" as an Asian American and offers four steps agencies can take to create a truly inclusive environment. Embed social impact into your agency's mission, support employees in social activism, invite feedback on diversity and ensure policies include everyone, Stephenson writes. Full Story: [Ad Age (tiered subscription model)]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mediahub's Laurel Boyd talks favorite work]( Laurel Boyd, chief creative media officer of Mediahub, talks about creative inspirations and favorite work. Boyd discusses campaigns for VH1's "Black Ink Crew" and Netflix's "Grace & Frankie," and being inspired by The Tampon Book. Full Story: [Muse by Clio]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( T-Mobile Mobility Data for Advertising Finding the right audiences is easier than ever. Using T-Mobile mobility data, which identifies patterns in app ownership and engagement, marketers can better understand and address consumer interests and intent—as signaled by the apps they use. [Learn more]( ADVERTISEMENT: Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Learnings from the pandemic success of pizzerias]( - [Cosmetics brand drives 307% lift in navigations]( - [What’s old is new: shoppers’ appetite for familiarity]( [] Agency News [] [Publicis Sapient offers jobs to displaced Ukrainians]( [Publicis Sapient offers jobs to displaced Ukrainians]( (Publicis Groupe/YouTube) Publicis Sapient created a "Bridge to Next" employment program to help people displaced by war in Ukraine quickly find new part-time or full-time work, with relocation and visa services provided. The initiative, which also is open to Russian citizens who have left their country due to the war, offers emotional support services for employees and their families, language lessons and child care. Full Story: [Ad Age (tiered subscription model)]( (6/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Facts, Without Motives "I was so frustrated with the politics in the news — constant opinions from the left and right in the reporting. 1440 is refreshing — just straight reporting, without any bias or slant." [Join for free today.]( ADVERTISEMENT: [] Media & Technology Trends [] [EMarketer: 2022 will see Facebook's first drop in US users]( Facebook's US users will fall for the first time to 178.3 million this year, a drop of 0.8% or 1.4 million users, eMarketer says. Facebook will see a continued decline among individuals under age 25 with less than 15% of its base being this young in 2023, while the number of US users age 65 or older will remain stagnant or begin a gradual, ongoing decline. Full Story: [eMarketer]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] The self you know, the you deep inside, is obscured by a stack of untold stories. [Janet Mock](, writer, television host, director, producer and transgender rights activist June is Pride Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005