Sharon Napier named board chair of 4A's

Sharon Napier named board chair of 4A's | Rethink unleashes Margaret Atwood with a flamethrower | Ogilvy, Country Crock create a Cover Crop Whiskey Created for {EMAIL} | [Web Version]( May 26, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Sharon Napier named board chair of 4A's]( The American Association of Advertising welcomed new board members including Sharon Napier, founder and executive chair of Partners + Napier, as its new board chair for a two-year term, and Vita Harris, global chief strategy officer at FCB Global, as co-vice chair. "My many years with the 4A's as a board and agency member have taught me that when we work together as an industry, we are unstoppable," said Napier. Full Story: [Adweek]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( T-Mobile Mobility Data for Advertising Finding the right audiences is easier than ever. Using T-Mobile mobility data, which identifies patterns in app ownership and engagement, marketers can better understand and address consumer interests and intent—as signaled by the apps they use. [Learn more]( ADVERTISEMENT: [] Creative [] [Rethink unleashes Margaret Atwood with a flamethrower]( [Rethink unleashes Margaret Atwood with a flamethrower]( (Penguin Random House/YouTube) Rethink created "The Unburnable Book" campaign for Penguin Random House, which stars author Margaret Atwood and is raising money for nonprofit Pen America to promote free expression and protest the banning of books. The spot, [teased by Atwood]( on her Instagram account, shows the author taking a flamethrower to an unburnable edition of her classic novel, "The Handmaid's Tale," which is being auctioned by Sotheby's New York. Full Story: [Ad Age (tiered subscription model)]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ogilvy, Country Crock create a Cover Crop Whiskey]( [Ogilvy, Country Crock create a Cover Crop Whiskey]( (Country Crock/YouTube) Ogilvy created "The Cover Crops Project" for Country Crock, which highlights the brand's financial and educational support for Kansas-area farmers to help them grow cover crops and replenish soil between harvests. A spot showcases the initiative and touts the brand's limited-edition Cover Crop Whiskey, made from a cover crop of cereal rye to raise awareness and funds for the project. Full Story: [Muse by Clio]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The 8 biggest email mistakes and how to avoid them – WEBINAR We all make cringeworthy mistakes. Your email marketing doesn't have to be the same. [Watch this webinar]( where we cover the eight most common email marketing pitfalls, including deliverability, subject lines, design, and more. We'll help you understand how they happen and how to fix them. Make your email marketing more effective than ever. ADVERTISEMENT: [] Agency Insider [] [3 ways to consider the flexible workplace]( Michael Olguin, CEO of Havas Formula, explores the new flexible workplace from three angles -- the philosophical drive, putting it into practice and future trends. "[M]odern leaders have every opportunity to rethink how they provide a work culture that not only engages its workforce to feel valued and empowered but also delivers the best results possible," Olguin writes. Full Story: [Adweek]( (5/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Assembly's Art Williams talks creativity, favorite work]( Art Williams, founder and president of Assembly, talks about creative inspirations and favorite work. Williams explains why he admires The Via Agency's work for Save a Lot and says his greatest creative strength is listening, noting, "I think cultivating a culture of having the best idea wins comes from closing your mouth and using your ears." Full Story: [Muse by Clio]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite-style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Top 10 Development Goals for Better Leadership]( - [Looking for a Job? 50+ Tips for Job Search Success]( - [Elevate your business writing and make a strong impression]( - [Quick Reference Guide – Time Management]( - [Quick Reference Guide – Office 365 Essentials]( [] Agency News [] [Wavemaker wins global media AOR for Audible]( Wavemaker won global media agency of record for Audible, replacing several incumbents following a review, including Spark Foundry in the US. The brand invests $500 million annually in global media, according to a source. Full Story: [Adweek]( (5/25), [Ad Age (tiered subscription model)]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Study: $7.1 trillion in sales driven by advertising]( Advertising drove $7.1 trillion in sales last year and supported 28.5 million American jobs, and is projected to drive $9.5 trillion in sales by 2026, supporting 31.9 million jobs, according to a study by IHS Markit for The Advertising Coalition, of which the American Association of Advertising Agencies is a member. "Advertising drives economic growth -- this simple fact has always been true," said Marla Kaplowitz, president and CEO of the 4A's [in a news release](. Full Story: [MediaPost Communications (free registration)]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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