Opinionated solves a "Monster Problem" with Miro

Johannes Leonardo brings nonconformity to Volkswagen | Opinionated solves a "Monster Problem" with Miro | McCann, New York Lottery create a hip-hop song for dogs Created for {EMAIL} | [Web Version]( May 25, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Johannes Leonardo brings nonconformity to Volkswagen]( [Johannes Leonardo brings nonconformity to Volkswagen]( (Volkswagen USA/YouTube) Johannes Leonardo has repositioned Volkswagen as "nonconformist" with a campaign running across linear, connected and addressable TV, plus targeted digital video, which features spots taking a more lighthearted approach to the brand's "Drive Bigger" tagline. VW plans a social media campaign driven by a comedian and influencers who will make fun of irritating daily driving habits and seek similar observations from the public. Full Story: [Ad Age (tiered subscription model)]( (5/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( News, Without Motives "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite-style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: [] Creative [] [Opinionated solves a "Monster Problem" with Miro]( [Opinionated solves a "Monster Problem" with Miro]( (Miro/YouTube) Opinionated created a "Monster Problem" campaign for Miro that features a quirky anthem 60-second spot showing workers collaborating remotely using the brand's visual collaboration software to solve the problem of a giant monster rampaging through city streets. A behind-the-scenes video shows how the agency created the spot using Miro software, and the campaign includes out-of-home ads with a tagline, "Solve anything, together." Full Story: [Muse by Clio]( (5/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McCann, New York Lottery create a hip-hop song for dogs]( [McCann, New York Lottery create a hip-hop song for dogs]( (New York Lottery/YouTube) McCann New York is touting the New York Lottery's new "Lucky Dog" scratch-off games with a "Wanna go for a walk?" music video featuring a hip-hop track comprised of the noises dogs love, such as doorbells, squeaky toys and jingling leashes. The video features dogs mixing the track, which can be found on Spotify, and an accompanying social campaign features canine influencers and encourages users to share videos of their dogs reacting to the track. Full Story: [Ad Age (tiered subscription model)]( (5/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Ed Helms talks ad roles and favorite campaigns]( Actor Ed Helms talks about his recent comedic advertising roles for Progressive and Xfinity, and his favorite classic campaigns. Helms picks "Amnesia" from Computer Associates and "Where's the Beef?" from Wendy's for comedic value, as well as "Milky Way" from Volkswagen for its "moving poignancy." Full Story: [Muse by Clio]( (5/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Lessons from Finland on combating stress, burnout]( Tobias Wacker, executive creative director at Hasan & Partners, writes about what US agencies can learn from their Finnish counterparts when it comes to addressing burnout and stress. "Treat social wellness as an investment -- because it is. Happy, rested employees are more productive," Wacker writes. Full Story: [Ad Age (tiered subscription model)]( (5/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Learnings from the pandemic success of pizzerias]( - [Cosmetics brand drives 307% lift in navigations]( - [What’s old is new: shoppers’ appetite for familiarity]( [] Agency News [] [Scott Hagedorn joins Publicis as chief solutions architect]( Scott Hagedorn, former CEO of Omnicom Media Group North America, has joined Publicis Groupe in the newly created role of global chief solutions architect. "His proven creator mindset and mastery in harnessing data and technology will undoubtedly help drive success for all of our clients and their businesses during these dynamic times," said Publicis Groupe CEO and Chairman Arthur Sadoun. Full Story: [MediaPost Communications (free registration)]( (5/24), [Adweek]( (5/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Brands must make NFTs useful to survive dip]( Brands must make NFTs useful to survive dip (Pixabay) Trading volume for nonfungible tokens is expected to drop from $17 billion in January to $5 billion this month. Experts predict the medium will survive, but say brands should focus on NFTs with uses beyond collection or investment, such as to give consumers access to special promotions or experiences. Full Story: [Ad Age (tiered subscription model)]( (5/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I could not turn back the time for the political change, but there is still time to save our heritage. 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