Tombras lets beef fans sleep in Steak-Umm sheets

Gut simulates the Popeyes crunch in print ads | Tombras lets beef fans sleep in Steak-Umm sheets | Ogilvy, Hillshire Farm create a spelling vending machine Created for {EMAIL} | [Web Version]( May 24, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Gut simulates the Popeyes crunch in print ads]( Gut Miami created a "Crunch Print" campaign for Popeyes, which features magazine ads that urge readers to crumple the page to hear the sound of crunching into the brand's fried chicken. The agency also enlisted photographer Frank Relle to capture the 12-hour chicken marinating process used in the chain's restaurants and portray it in single shots that are adorning out-of-home billboards in New York City, Chicago and Los Angeles. Full Story: [Muse by Clio]( (5/23), [MediaPost Communications (free registration)]( (5/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New Report: 2021 Global Benchmarks Innovid found that in 2021, global CTV beat out mobile as the device with the greatest share of global video impressions, with 46% of video impressions. Discover industry insights and predictions around CTV, dynamic creatives, and more from Innovid's report. [Download Now.]( ADVERTISEMENT: [] Creative [] [Tombras lets beef fans sleep in Steak-Umm sheets]( [Tombras lets beef fans sleep in Steak-Umm sheets]( (Steak-umm/Twitter) Tombras' campaign for Steak-Umm stars brand mascot The Steaksperson, who introduces new beef-scented bed sheets, safe for vegans and vegetarians, and available to buy for $49.99 at a dedicated site with a "BEEFCURIOUS" promo code that delivers a 100-minute beefy soundtrack. "Give into your carnivorous temptations, and sleep soundly swaddled in the luxuriously beefy folds of this tender sheet set," The Steaksperson urges in one spot running across social and digital. Full Story: [Ad Age (tiered subscription model)]( (5/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ogilvy, Hillshire Farm create a spelling vending machine]( Ogilvy, Hillshire Farm create a spelling vending machine (Hillshire Farm Snacked! Brand) Ogilvy is celebrating Hillshire Farm's sponsorship of the Scripps National Spelling Bee with a "pay with words" vending machine that will be placed in New York City on Wednesday, and then to National Harbor, Md., next week for the competition. The machine will dispense goodies from the brand's Snacked range for each correctly spelled word and will be promoted via Instagram, Twitter and Facebook. Full Story: [Ad Age (tiered subscription model)]( (5/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( T-Mobile Mobility Data for Advertising Finding the right audiences is easier than ever. Using T-Mobile mobility data, which identifies patterns in app ownership and engagement, marketers can better understand and address consumer interests and intent—as signaled by the apps they use. [Learn more]( ADVERTISEMENT: [] Agency Insider [] [VMLY&R's Walter Geer talks favorite work]( Walter Geer, chief experience design officer at VMLY&R, talks about creative inspirations and favorite work. "I love, love, love the work done for the Beats campaign 'You Love Me.' It was one of the most bold pieces of work during the pandemic," Geer says. Full Story: [Muse by Clio]( (5/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Code and Theory's My-Linh Tran on AAPI diversity]( Code and Theory's My-Linh Tran writes about why advertising must get better at reflecting the diversity within the Asian American Pacific Islander communities, particularly for LGBTQIA+ people. "As a queer and trans Asian American, I do not see myself represented at all, at least not my full self, without having to compartmentalize myself as either Asian American or queer and trans -- but never both at the same time," Tran writes. Full Story: [Ad Age (tiered subscription model)]( (5/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite-style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Learnings from the pandemic success of pizzerias]( - [Cosmetics brand drives 307% lift in navigations]( - [What’s old is new: shoppers’ appetite for familiarity]( [] Agency News [] [Curiosity wins creative AOR for Holland America]( Curiosity won creative agency of record for Holland America following a five-month competitive review, and one reason the agency won was by sending two strategists on a weeklong cruise to truly understand the brand during the pitching process, says Holland America's Kacy Cole. "They feel less like an agency and more like an extension of our own team," Cole explains. 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