How mentors can help you find a fulfilling career | Mattel CEO Margo Georgiadis discusses the road ahead | Mondelez announces departure of CMO Dana Anderson
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April 25, 2017
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Top of the week
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[How mentors can help you find a fulfilling career](
After becoming bored with her career, a mentor helped Lori Mitchell-Keller find a new position that challenged her and allowed her to keep learning new things. No matter what challenge you are facing, "with a solid set of mentors and coaches, you'll be better prepared to take it on," writes Mitchell-Keller, who is now the global general manager at SAP Consumer Industries. [Fortune]( (4/19)
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Beauty expertise talks. And your customers are listening.
The best beauty advice comes from the people who live, breathe and discuss your products every day. Turns out, their expertise has a direct, measurable impact on sales. [Check out nine stats that show beauty influence is more than skin deep >](
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Women's leadership
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[Mattel CEO Margo Georgiadis discusses the road ahead](
After a deeper-than-expected drop in sales during the first quarter, Mattel CEO Margo Georgiadis is striking an optimistic note for the rest of the year. Georgiadis, who spent time at Google before coming to Mattel, discussed the need for the toy maker to leverage technology in its inventory management, marketing and sales initiatives. [Fortune]( (4/20)
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[Mondelez announces departure of CMO Dana Anderson](
Dana Anderson will leave her role as the CMO of Mondelez International, the company has confirmed. Mondelez has not yet named Anderson's replacement, but the firm said it is bringing on PepsiCo vet Stefania Gvillo as global head of strategic insights and Unilever vet Jay Gouliard as global head of packaging. [Advertising Age]( (4/24)
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[Tips for starting your career from a LinkedIn executive](
Don't let your first job within a company determine where you can eventually go, writes LinkedIn Senior Director of Talent Acquisition Tey Scott. Don't be afraid to tap into your network for assistance and be willing to consider advice and feedback. [Fortune]( (4/17)
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Work/life
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[How this company helps women re-enter the workforce](
Startup Return Path created an internship to help women who have been out of the workforce find new positions. The first version of the internship, which included six women, demonstrated the "immense professional value that was available through a talent pool we hadn't previously considered," Return Path CEO Matt Blumberg writes. [Forbes]( (4/20)
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[Online course helps new moms transition back to work](
Mindful Return, founded in 2014, offers a four-week online course to help new mothers make the transition back to the workforce after taking time off. The course is the brainchild of Lori Mihalich-Levin, an attorney who is also the author of "Back to Work After Baby: How to Plan and Navigate a Mindful Return from Maternity Leave." [The Washington Post (tiered subscription model)]( (4/21)
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SmartBrief Originals
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Read the latest food and beverage coverage by SmartBrief in [SmartBrief Originals](: []
- [Q&A: How can foodservice operators succeed in today's environment of slow growth?](
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- [What's behind the tea movement?](
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- [The value of a tasty menu in healthcare](
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Changing workforce
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[Report: College major choice can affect wage gap](
Report: College major choice can affect wage gap
(Pixabay)
Female college graduates will make an average of 11.5% less than their male peers in the first five years of their careers mainly because women tend to choose majors that pay less than those chosen by men, according to a new report from Glassdoor. Women do make more than men, on average, in some fields, including architecture, social work and music, the report found. [MarketWatch]( (4/19), [Harvard Business Review online (tiered subscription model)]( (4/19)
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[Census data: Young women drive economic gains](
The percentage of young adults -- those aged 25 to 34 -- who have full-time jobs reached 77% last year, up from nearly 67% in 1975, according to the Census Bureau. The growth has been driven by increased workforce participation among young women, who are also increasingly moving into higher income brackets. [National Public Radio]( (4/19)
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The female consumer
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[Birchbox reaches out with TV, social campaign](
Subscription beauty retailer Birchbox has launched a new ad campaign with a TV spot highlighting how real customers enjoy and use its products. The company, which has been adding brick-and-mortar stores, will also launch longer videos of the women on social media. [MediaPost Communications]( (4/19)
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[Study: Grocery shopping nears gender equality](
[Study: Grocery shopping nears gender equality](
(Pixabay)
Men and women are almost equal when it comes to grocery shopping, with women accounting for 51% of grocery shoppers and spending an average of $2.73 more per trip than their male counterparts, according to a study from analytics firm VideoMining. The study also found that 68% of shopping trips include 10 items or less, and 20% of consumers shop only on store perimeters, compared with 12% in 2012. [Progressive Grocer]( (4/21)
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News from NEW
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Condoleezza Rice to keynote NEW Forum in Aug.
Former US Secretary of State and National Security Advisor [Condoleezza Rice]( will address the [NEW Executive Leaders Forum 2017]( Aug. 2 in Santa Barbara, Calif. Rice will speak to nearly 350 industry leaders at this year's NEW Forum, Aug. 1-3, which is themed "Our Daring Future." The invitation-only event is designed for senior leaders, vice president-level and above. Contact your [NEW Ambassador]( to request an invitation. Save $600 when you [register]( by June 14.
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NEW Leader magazine examines new workforce
The Network of Executive Women's third annual NEW Leader magazine is now available [online]( and in April issues of Retail Leader and Progressive Grocer. Written by NEW and published in partnership with EnsembleIQ, NEW Leader features more than 30 interviews exploring a changing workforce, multiculturalism and women's leadership. "We're proud to showcase the stories of the women and men who share NEW's passion for transforming our industry," NEW Vice President Nancy Krawczyk said. [Download NEW Leader.](
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Learn more about NEWâ„¢: [About Us]( | [Events]( | [Regions]( | [Members]( | [Sponsors]( | [Learning]( []
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The secret to so many artists living so long is that every painting is a new adventure. So, you see, they're always looking ahead to something new and exciting. The secret is not to look back.
Norman Rockwell,
artist
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