How Iris' Dipti Bramhandkar makes a 4-day week work

Multiple agencies join to tout Tim Hortons' "Biebs Brew" | Doner pitches the Chrysler Pacifica against #VanLife | MullenLowe creates "Something to Offend Everyone" Created for {EMAIL} | [Web Version]( May 18, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Multiple agencies join to tout Tim Hortons' "Biebs Brew"]( Multiple agencies join to tout Tim Hortons' "Biebs Brew" Bieber (Tim Hortons) Tim Hortons has expanded its partnership with Justin Bieber with the release of a "Biebs Brew" cold-brew coffee to coincide with the return of "Timbiebs," and a campaign that's running across TV, radio and out of home, supported by organic and paid influencer and social marketing. Agencies that worked on the push were Gut, Alison Brod Marketing + Communications, Craft, Horizon, The French Shop, Media Monks, The Vanity, Boy in the Castle, Rooster and Grayson Music. Full Story: [Ad Age (tiered subscription model)]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Know the digital ad strategy of your space In an increasingly digital world, your customers are seeing ads whenever their eyes meet a screen. Understanding who, what, when, where, and how brands are advertising to your customers is an essential step to building your own strategy. To get a competitive intel report, [CLICK HERE]( ADVERTISEMENT: [] Creative [] [Doner pitches the Chrysler Pacifica against #VanLife]( [Doner pitches the Chrysler Pacifica against #VanLife]( "Duel" (Chrysler/YouTube) Chrysler is touting the premium features and comforts of its Pacifica minivan in a campaign from Doner that compares it to the more basic versions found in social content using the popular #VanLife, which has 8.3 billion views on TikTok alone. The push features the tagline "The van life for real life" and is running across TV, YouTube, Hulu and digital and will include social content from family lifestyle creators. Full Story: [Ad Age (tiered subscription model)]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [MullenLowe creates "Something to Offend Everyone"]( [MullenLowe creates "Something to Offend Everyone"]( (Brooklyn Film Festival/Instagram) MullenLowe New York created a "Something to Offend Everyone" campaign for the Brooklyn Film Festival that features parody human resources videos showing attendees how to discuss films without upsetting anyone. The push includes an interactive site and out of home creative featuring "a series of characters that would always be annoyed in some weird, fun way," say MullenLowe's Zack Menna and Rich Singer. Full Story: [Muse by Clio]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Facts, Without Motives "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite-style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: [] Agency Insider [] [Translation's Mina Mikhael talks sports advertising]( Mina Mikhael, creative director and the NBA lead at Translation, talks about sports advertising and his favorite work. Mikhael explains why he's so proud of "NBA Lane," saying, "It's the project you dream about." Full Story: [Muse by Clio]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How Iris' Dipti Bramhandkar makes a 4-day week work]( How Iris' Dipti Bramhandkar makes a 4-day week work (Pixabay) Iris' Dipti Bramhandkar makes the case for why agencies should embrace a four-day week and offers five tips for implementation based on her own experience. "I have learned how to focus on what's urgent, and give my team the ownership to move forward autonomously on projects," writes Bramhandkar, who notes she's been working four-day weeks for most of her career. Full Story: [Campaign US (tiered subscription model)]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The scalable way to run influencer marketing Join thousands of brands simplifying and streamlining their influencer programs with impact.com. Search and tap into millions of creators, set campaign details, and track and report on ROI all in one place. [Learn more.]( ADVERTISEMENT Free eBooks and Resources Free eBooks and resources brought to you by our partners - [50 Tips on How to Overcome and Recover from Burnout]( - [Business Communication Etiquette for 2022]( - [Free Microsoft Word Training Course]( - [How to Deal with Interpersonal Conflict at Work]( - [50 Tips on Effective Delegating]( [] Agency News [] [Mediahub wins media AOR for Lyft]( Lyft awarded media agency of record to Mediahub following a competitive review that did not include VaynerMedia, with whom the brand had previously worked on a project basis. "Mediahub has a proven track record of helping technology brands grow and scale," said Lyft's Becca Grossman. Full Story: [MediaPost Communications (free registration)]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [4A's, ANA team on diverse media guidelines]( The American Association of Advertising Agencies, Association of National Advertisers and the ANA's Alliance for Inclusive and Multicultural Marketing collaborated to create a set of guidelines for agencies and brands on buying diverse media. The publication includes 20 guidelines covering topics such as alternative media metrics and features a list of diverse media suppliers. Full Story: [MediaPost Communications (free registration)]( (5/17), [Ad Age (tiered subscription model)]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I am learning to fly before I speak. 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