How agencies can keep winning employee trust

"Good Leads the Way," say 72andSunny, United Airlines | W+K, Nike bring back Mars Blackmon | GS&P shows people's past selves react to Beyond Meat Created for {EMAIL} | [Web Version]( May 17, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] ["Good Leads the Way," say 72andSunny, United Airlines]( ["Good Leads the Way," say 72andSunny, United Airlines]( (United/YouTube) 72andSunny created United Airlines' largest brand campaign since 2013, which is titled "Good Leads the Way" and is running across broadcast and streaming TV, digital, social and out of home with media managed by Carat. An anthem 60-second spot tells the story of how United is doing good in the world, showing employees and passengers as a voice-over says, "This is the story of an airline -- one that's a force for good, and it's got everything -- romance, suspense, setbacks, seatbacks!" Full Story: [Ad Age (tiered subscription model)]( (5/16), [The Drum (free registration)]( (5/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Improve your mobile app’s performance The mobile app marketplace has millions of apps with thousands of new ones popping up daily; so how do you get your app in front of your target audience and keep them engaged? Uncover opportunities for growth, dive into the mind of your mobile users, and optimize your digital ad spend with Sensor Tower. [CLICK HERE]( ADVERTISEMENT: [] Creative [] [W+K, Nike bring back Mars Blackmon]( [W+K, Nike bring back Mars Blackmon]( (Nike/Twitter) Wieden+Kennedy is celebrating Nike's 50th birthday with a 60-minute "Seen It All" spot starring and directed by Spike Lee, who's back in the role of Mars Blackmon from his 1986 movie "She's Gotta Have It" -- a character he also played in the brand's advertising from that decade. The spot, which also stars actor Indigo Hubbard-Salk, debuted Sunday on Twitter with the copy, "Our new film starring & directed by Spike Lee will leave you guessing. #nike50." Full Story: [Muse by Clio]( (5/16), [MediaPost Communications (free registration)]( (5/16), [The Drum (free registration)]( (5/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GS&P shows people's past selves react to Beyond Meat]( [GS&P shows people's past selves react to Beyond Meat]( (Beyond Meat/YouTube) Goodby Silverstein & Partners created a humorous campaign for Beyond Meat Jerky, which features a series of spots where people's younger selves visit them to express horror at their plant-based eating habits. "You've evolved. So should your snacks," say the spots, which are directed by Harold Einstein and running across Facebook, Instagram, Pinterest, TikTok and YouTube. Full Story: [Muse by Clio]( (5/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite-style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: [] Agency Insider [] [The Many's Mars Milisic talks favorite work]( Marisa "Mars" Milisic, creative director at The Many, talks about creative inspirations and favorite work. Milisic explains why "What Excites Us, Unites Us" for UNICEF is one of her favorite creative projects and why she's proud of "A Timeless Love Affair" for eBay Watches. Full Story: [Muse by Clio]( (5/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies can keep winning employee trust]( Leaders can build on the trust earned from employees during the pandemic by not rushing to define a "new normal" but by consulting with the workforce on what aspects of virtual work they'd like to keep, writes AHA's Betsy Henning. "It's time we saw these new realities as an opportunity for every company to become its better self -- trusted in the eyes of the world, their clients and, most importantly, the employees," Henning writes. Full Story: [Ad Age (tiered subscription model)]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The scalable way to run influencer marketing Join thousands of brands simplifying and streamlining their influencer programs with impact.com. Search and tap into millions of creators, set campaign details, and track and report on ROI all in one place. [Learn more.]( ADVERTISEMENT Free eBooks and Resources Free eBooks and resources brought to you by our partners - [50 Tips on How to Overcome and Recover from Burnout]( - [Business Communication Etiquette for 2022]( - [Free Microsoft Word Training Course]( - [How to Deal with Interpersonal Conflict at Work]( - [50 Tips on Effective Delegating]( [] Agency News [] [Marcus Thomas names Nancy Hill as CEO]( Nancy Hill, former CEO of the American Association of Advertising Agencies and founder of Media Sherpas, is joining Marcus Thomas as CEO, replacing Jim Nash, who will remain at the agency as vice chair of its board of directors. Hill confirmed that Media Sherpas will close at the end of the month. Full Story: [MediaPost Communications (free registration)]( (5/16), [Ad Age (tiered subscription model)]( (5/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Musk questions Twitter bot numbers, may seek lower price]( Musk questions Twitter bot numbers, may seek lower price (Chesnot/Getty Images) Elon Musk says his deal to purchase Twitter is now contingent upon the platform publicly sharing proof that spam accounts make up less than 5% of its user base, and that the deal at a lower price isn't "out of the question." Twitter CEO Parag Agrawal tweeted Monday that less than 5% of its daily users are spam accounts and noted Musk's stated intention to conduct external measurements can't be done "given the critical need to use both public and private information." Full Story: [BNN Bloomberg (Canada)]( (5/16), [Ad Age (tiered subscription model)/Bloomberg]( (5/16), [CNBC]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] To concentrate power is to increase it, the whole becomes more than the sum of its parts. [Richard N. 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