Kaplowitz talks agency-client bond with Martin Agency, TIAA

Harmon Brothers, Erskine try to discredit "The Chosen" | WorkInProgress, Domino's team with "Stranger Things" | Gale, Firstleaf unveil "Wine Made Simple" Created for {EMAIL} | [Web Version]( May 16, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Harmon Brothers, Erskine try to discredit "The Chosen"]( [Harmon Brothers, Erskine try to discredit "The Chosen"]( (TheChosenIsNotGood/YouTube) The Harmon Brothers created a campaign for Angel Studios' "The Chosen," which stars comedian Kellen Erskine as Satan, who enlists the help of his minions in a four-minute video to discredit the TV show, which is about the life of Jesus. "The Chosen Is Not Good" features a dedicated site, a video game, content running across Twitter, Twitch, TikTok, Instagram and Facebook, and deliberate defacing of the show's out of home billboards. Full Story: [Adweek]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( T-Mobile Mobility Data for Advertising Finding the right audiences is easier than ever. Using T-Mobile mobility data, which identifies patterns in app ownership and engagement, marketers can better understand and address consumer interests and intent—as signaled by the apps they use. [Learn more]( ADVERTISEMENT: [] Creative [] [WorkInProgress, Domino's team with "Stranger Things"]( WorkInProgress, with Unit 9, created an app for Domino's that places consumers virtually within the mysterious Hawkins National Laboratory from "Stranger Things" and enables them to use facial gestures to order a pizza. A 30-second spot starring characters Dustin and Lucas from the show, played by Gaten Matarazzo and Caleb McLaughlin, respectively, showcases the "Mind Ordering" experience. Full Story: [Ad Age (tiered subscription model)]( (5/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gale, Firstleaf unveil "Wine Made Simple"]( [Gale, Firstleaf unveil "Wine Made Simple"]( (Firstleaf/YouTube) Gale created a "Wine Made Simple" campaign for Firstleaf that touts the wine subscription brand with a 30-second spot poking fun at the snobbery surrounding wine buying. The push is running across TV and social media, and Gale's Winston Binch explains the brand aims to "do things differently from the stuffiness of the category." Full Story: [Ad Age (tiered subscription model)]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Global CTV and Video Benchmarks Report 2021 was defined by mass uncertainty. In response, advertising efforts shifted focus to CTV, advanced creative, and new optimization tactics to reach more audiences with engaging experiences. In our report, you'll find data around their strategies and how it can inform us for 2022. [Download Now]( ADVERTISEMENT: [] Agency Insider [] [Kaplowitz talks agency-client bond with Martin Agency, TIAA]( Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies, talks to The Martin Agency's Kristen Cavallo and TIAA's Stephen Tisdalle about the brand's new creative direction and the agency-brand relationship. "When you find clients that trust creative to solve business problems ... then you really feel like you have something special," Cavallo says. Full Story: [The Drum (free registration)]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The metaverse: From concept to reality]( [The metaverse: From concept to reality]( (Unsplash) Mike Driehorst looks at how marketers are incorporating virtual advertising within the metaverse and gaming, experimenting with strategies such as virtual influencers, and how agencies are developing metaverse expertise to guide brands in this emerging space. "Smart marketers will thrive in any reality if they focus on meshing their needs with their audiences' needs to create valued experiences," Driehorst writes. Full Story: [SmartBrief/Marketing]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Know the digital ad strategy of your space In an increasingly digital world, your customers are seeing ads whenever their eyes meet a screen. Understanding who, what, when, where, and how brands are advertising to your customers is an essential step to building your own strategy. To get a competitive intel report, [CLICK HERE]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our partners - [50 Tips on How to Overcome and Recover from Burnout]( - [Business Communication Etiquette for 2022]( - [Free Microsoft Word Training Course]( - [How to Deal with Interpersonal Conflict at Work]( - [50 Tips on Effective Delegating]( [] Agency News [] [Crossmedia's Kamran Asghar named Media Exec of the Year]( Adweek revealed its list of 19 Media All-Stars for 2022. Among the honorees are Crossmedia US CEO Kamran Asghar, who won Media Executive of the Year, and Michelle Morgan, media planning director at Mindshare, who was named the Rising Star. Full Story: [Adweek]( (5/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Leading Is Tough. But You’ve Got This.]( It's not about changing your style—you'll just need to kick things up a notch. Kellogg Insight offers advice from one of the world's leading business schools via research, podcasts, and webinars. Approachable. Curious. Straightforward. [Learn more »]( ADVERTISEMENT: [] Media & Technology Trends [] [Now's the time to diversify podcast ad spend]( Research indicates podcast listenership correlates with the racial breakdown of Americans and executives speaking at Podcast Upfront encouraged brands to follow suit and diversify podcast ad spending. Kerel Cooper, Group Black's president of advertising, says the shift may require ad buys based on different metrics, while Omnicom Media Group's Sara Porritt says advertisers have a role to support more diverse voices, which will ultimately expand reach. Full Story: [Inside Radio (free content)]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. 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