Commentary: How to support women amid Roe v. Wade

4A's helps launch multi-currency TV measurement study | DDB, Coors Light debut "Chillboards" in Miami | Mekanism, Jose Cuervo say "Tip It Forward" Created for {EMAIL} | [Web Version]( May 6, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [4A's helps launch multi-currency TV measurement study]( The American Association of Advertising Agencies is partnering with the Coalition for Innovative Media Measurement and the Association of National Advertisers on a study to evaluate multi-currency ad measurement across TV and video on linear and nonlinear channels. "Our goal is to ensure transparency in the measurement methodologies in order to eliminate the complexities for our members," said Ashwini Karandikar, executive vice president of media, technology and data at the 4A's. Full Story: [Ad Age (tiered subscription model)]( (5/5), [Next TV/Broadcasting+Cable]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: [] Creative [] [DDB, Coors Light debut "Chillboards" in Miami]( [DDB, Coors Light debut "Chillboards" in Miami]( (Coors Light/YouTube) DDB created a "Chillboards" campaign for Coors Light, the brand "Made to Chill," which is tackling extreme heat in Miami by replacing black rooftops with white painted billboards to reflect the sun. A spot shows the campaign in action, explaining, "Billboards no one can see but everybody can feel," and 5,000 gallons of reflective white paint will be given away to encourage people to paint their own rooftops. Full Story: [Ad Age (tiered subscription model)]( (5/5), [The Drum (free registration)]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mekanism, Jose Cuervo say "Tip It Forward"]( [Mekanism, Jose Cuervo say "Tip It Forward"]( (Jose Cuervo/YouTube) Mekanism created a "Tip It Forward" campaign for Jose Cuervo to celebrate Cinco de Mayo, which invited consumers to apply for $10 to be used to generously tip bar and restaurant staff. A humorous spot urges consumers to use the money for tips by playing emotional music, showing puppies and finally resorting to "lighthearted intimidation" from UFC fighter Kevin Holland. Full Story: [Ad Age (tiered subscription model)]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Havas Media, IAE launch first ad ethics certification]( Havas Media Group teamed with the Institute of Advertising Ethics to roll out a free Certified Ethical Advertising Ethics program to its employees and clients, the first of its kind for the industry. The online course, developed by IAE with the University of Creighton Business School and the University of Austin at Texas, features three video modules followed by an assessment. Full Story: [Adweek]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Commentary: How to support women amid Roe v. Wade]( Agencies can't afford to do nothing about the upcoming US Supreme Court decision that could overturn Roe v. Wade and impede gender equity progress in advertising, writes Media Cause's Amy Small. Support employees emotionally, only work with clients and partners that support women's rights, urge employees to advocate for legislation that would supersede the court decision and ensure every aspect of reproductive care is covered by health benefits, are among the advice Small offers. Full Story: [Campaign US (tiered subscription model)]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Learnings from the pandemic success of pizzerias]( - [Cosmetics brand drives 307% lift in navigations]( - [What’s old is new: shoppers’ appetite for familiarity]( [] Agency News [] [Quip appoints Mother L.A. as creative AOR]( Quip appoints Mother L.A. as creative AOR (Quip/Facebook) Mother L.A. won creative agency of record for Quip, which is looking to build its presence as an oral care brand and the agency's first work will debut in the summer, followed by a larger holiday campaign. "We chose [Mother L.A.] to help us develop this brand narrative that would be grounded in the strategic implications of where our roadmap was going, while looking at brand awareness, who we are as a brand and what space is ownable for us," said Lisa Swift, chief marketing officer at Quip. Full Story: [Adweek]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [WPP teams with Epic Games to upskill staff for the metaverse]( Marketing Dive (5/5) [] - [Former Peloton creative director becomes CCO at Barbarian]( Ad Age (tiered subscription model) (5/5) [] Media & Technology Trends [] [Black-owned media struggle to gain ad dollars]( Executives from Black Enterprise, Blavity and Revolt said during NewFronts that brands still have misconceptions about Black-owned media, talked about their growing audiences and gave an update about the slow progress advertisers have made on their pledges to devote more funds toward their outlets. "What I want people to know is media buyers can scale with Black-owned media, they just have to give us a chance," said Justin Barton, Black Enterprise's senior vice president. Full Story: [Adweek]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? Without the light, no chance; without the dark, no dance. 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