Erich & Kallman, Great Wolf Lodge "Strengthen the Pack"

Mischief, ConnectRN highlight "Nurses' Weak Gifts" | Erich & Kallman, Great Wolf Lodge "Strengthen the Pack" | W+K, Ford spotlight the builders Created for {EMAIL} | [Web Version]( May 5, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mischief, ConnectRN highlight "Nurses' Weak Gifts"]( [Mischief, ConnectRN highlight "Nurses' Weak Gifts"]( "Coloring Book" (connectRN/YouTube) Mischief @ No Fixed Address and ConnectRN are marking National Nurses' Week with a series of ads that show some of the underwhelming gifts nurses receive from their employers in honor of their work, which include a lollipop, a pet rock and a coloring book. The "Nurses' Weak Gifts" campaign invites nurses to share details of the ridiculous gifts they've received on social for the chance to win better ones, based on research of what they'd really like. Full Story: [Ad Age (tiered subscription model)]( (5/4), [The Drum (free registration)]( (5/4), [MediaPost Communications (free registration)]( (5/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Supercharge your Walmart sales. Walmart Connect has advertising solutions to help grow your Walmart sales. Connect more meaningfully with Walmart customers on our site and app, across the web and on social. [Let's connect.]( ADVERTISEMENT: [] Creative [] [Erich & Kallman, Great Wolf Lodge "Strengthen the Pack"]( [Erich & Kallman, Great Wolf Lodge "Strengthen the Pack"]( (Great Wolf Lodge/YouTube) Erich & Kallman's debut "Strengthen the Pack" campaign for Great Wolf Lodge includes a 30-second "Picked Up by Wolves" spot, which shows giant wolves collecting a family and carrying them to the resort. The push includes three national TV ads across traditional and over-the-top, and also is running across social, digital, streaming audio, paid search and print. Full Story: [MediaPost Communications (free registration)]( (5/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, Ford spotlight the builders]( [W+K, Ford spotlight the builders]( (Ford Motor Co./YouTube) Wieden+Kennedy's new spot for Ford, voiced by Bryan Cranston, seems to take a shot at Elon Musk, beginning with a hand scrolling on a smartphone as the voice-over says, "Right now it could seem like the only people who matter are the loudest ... and then fly away on their own personal spaceships when things get hard." A rocket is then shown taking off before cutting to Ford employees building the F-150 Lightning electric pickup and other EVs. The spot is supported by a TikTok campaign featuring influencers and use of #FORDfortheBuilders. 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"We felt it was best that we parted with the company at the end of 2021, which we did on good terms," said Shana Bellot, managing director of StrawberryFrog. Full Story: [Ad Age (tiered subscription model)]( (5/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [TikTok unveils contextual ad tool with revenue sharing]( TikTok unveils contextual ad tool with revenue sharing (TikTok) TikTok, ahead of its NewFronts presentation, unveiled TikTok Pulse, a premium contextual ad option with a guarantee to appear next to the top 4% of videos within its "For You Feed" and offers a 50/50 revenue split with creators and publishers who have at least 100,000 followers. Pulse will offer placement within 12 lifestyle categories beginning in the US in June, and is slated to expand to additional markets in the fall. 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