72andSunny says "Live in Original" with Etsy | David Madrid, BK show "Even More Confusing Times" | W+K shows the awesome world of Samsung Galaxy
Created for {EMAIL} | [Web Version]( April 18, 2022
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[] [72andSunny says "Live in Original" with Etsy](
[72andSunny says "Live in Original" with Etsy]( (Etsy/YouTube)
72andSunny created a "Live in Original" campaign for Etsy that's running across national TV, streaming platforms and digital video in the US and UK. Spots showcase the unique products available on the platform that cater to a variety of tastes. Full Story: [Ad Age (tiered subscription model)]( (4/18)
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There is no substitute for knowing your work is driving better outcomes for your business. This article includes practical advice to increase the incremental outcomes driven by your campaigns.[Learn more]( ADVERTISEMENT: [] Creative
[] [David Madrid, BK show "Even More Confusing Times"](
David Madrid is touting Burger King's plant-based chicken nuggets with a global "Even More Confusing Times" campaign that's starting in Spain and Portugal. The push, a sequel to the brand's 2021 campaign, features an anthem 90-second spot narrated by Edward Robinson that features anxious people confused by life's dilemmas, including whether to delete ill-advised text messages or if letting your daughter dress as a princess makes you a bad parent. Full Story: [Muse by Clio]( (4/15), [Ad Age (tiered subscription model)]( (4/15)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K shows the awesome world of Samsung Galaxy](
[W+K shows the awesome world of Samsung Galaxy]( (Samsung/YouTube)
Wieden+Kennedy Amsterdam created a three-minute film for Samsung Galaxy's "Awesome is for Everyone" campaign that tells the story of a teenager and his dad who embark on an adventure that showcases the creative potential unleashed by the phone's capabilities. The global promotion includes shorter ads and nine spots created for TikTok. Full Story: [Ad Age (tiered subscription model)]( (4/15)
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[] [Create a more inclusive workspace for neurodiverse staff](
Employers can take several steps to create a more inclusive work environment to support the potential and creativity of neurodiverse staff, writes Lauren McNally, a senior copywriter for Long Dash who has ADHD. These include training managers on the different types of neurodiversity, encouraging employees to talk about their experiences and creating more neuro-inclusive performance metrics. Full Story: [Muse by Clio]( (4/15)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VMLY&R Health's Geer talks experience design](
Walt Geer talks about his new role as chief experience design officer of VMLY&R Health. "Experience design involves how you take ... data and create dynamically generated solutions that are memorable and magical," Geer explains, adding, "It's about knowing when the right time is to reach out to someone through Alexa or to engage someone through augmented reality or the metaverse." Full Story: [MM&M]( (4/14)
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[] [Maggie Jennings departs W+K for Tombras](
Maggie Jennings has joined Tombras as the agency's first chief growth officer after spending 17 years with Wieden+Kennedy, most recently as W+K Portland's global director of new business. Tombras President Dooley Tombras described Jennings joining as the "biggest hire in the history of the agency." Full Story: [Ad Age (tiered subscription model)]( (4/18)
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[] [Report: Local digital ad budgets on the rise](
Report: Local digital ad budgets on the rise (Pixabay)
Borrell Associates predicts local digital advertising spending will increase 9% this year to $92.8 billion, or 67% of all ad spending, and account for 72% by 2025. Survey respondents said over-the-top, connected TV and video is the most popular avenue for local digital ad spending, followed by targeted banners, banner ads and geofencing ads. Full Story: [MediaPost Communications (free registration)]( (4/15)
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