BBH's Amani Duncan talks inclusion, future of work

Martin Agency, Hanes bring back guru Hans | TBWA\Chiat\Day, Michael Buble say "See the Bubly Side" | Havas Chicago, Yellowstone create the "Inheritance Pass" Created for {EMAIL} | [Web Version]( April 15, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Martin Agency, Hanes bring back guru Hans]( [Martin Agency, Hanes bring back guru Hans]( (Hanes/YouTube) The Martin Agency has brought back Hanes' underwear guru Hans, played by Tony Cavalero from "The Righteous Gemstones," in a couple of 30-second spots, with one debuting during the NBA playoffs on TNT, ABC and ESPN before rolling out across other broadcast TV networks, social media and streaming. One ad begins with Hans complaining of being overheated as he stands on top of a camel in the desert, before the cooling fabric of Hanes' underpants transports him to an oasis. Full Story: [Ad Age (tiered subscription model)]( (4/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why agile marketing holds the key to reach consumers Today’s consumers see more ads than ever before. In order to create a lasting impact with audiences, marketers need to leverage technology and expertise through an agile approach. [Read how Audi and Danone successfully embraced agile insights in this report.]( ADVERTISEMENT: [] Creative [] [TBWA\Chiat\Day, Michael Buble say "See the Bubly Side"]( [TBWA\Chiat\Day, Michael Buble say "See the Bubly Side"]( (Bubly Water/YouTube) TBWA\Chiat\Day New York has reunited Michael Buble with Bubly in a series of spots that urge viewers to "See the Bubly Side" when things go wrong in everyday life. The push is running across cable TV and social, and features a Twitter takeover on Monday where Buble will dispense "online optimism" to users by giving away gift cards for Marriott Bonvoy hotel stays, JetBlue flights and Jersey Mike's Subs. Full Story: [Adweek]( (4/14), [The Drum (free registration)]( (4/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Havas Chicago, Yellowstone create the "Inheritance Pass"]( [Havas Chicago, Yellowstone create the "Inheritance Pass"]( (Yellowstone Forever/YouTube) Havas Chicago created an "Inheritance Pass" campaign for nonprofit Yellowstone Forever that celebrates Yellowstone National Park's 150th birthday. An 80-second spot invites viewers to "preserve Yellowstone for the next 150 years" by donating $1,500 to receive an Inheritance Pass that can be used in 2172, along with a pass for use in 2022. Full Story: [Adweek]( (4/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: [] Agency Insider [] [BBH's Amani Duncan talks inclusion, future of work]( Amani Duncan, CEO of BBH USA, talks in this video interview about the future of work, the agency's next moves and building an inclusive culture. Duncan discusses the importance of agency leaders being intentional in relation to diversity, equity and inclusion, noting, "Making change really has to start at the top." Full Story: [Ad Age (tiered subscription model)]( (4/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Anonymous creative director on industry's ageism problem]( An anonymous senior creative director talks about their experience of job searching at the age of 60 and the prevalence of ageism in the advertising industry. "What happened to valuing the elders of our village? If you're a creative person, and you get on the other side of 50, you're expendable," the executive says. Full Story: [Digiday (tiered subscription model)]( (4/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [How pizzerias managed the pandemic]( - [Disney+ partners with Waze to boost awareness]( - [Audi drives dealership traffic using Waze]( [] Agency News [] [Eleven names trio of new leaders]( Eleven has boosted its leadership team with a trio of appointments: Juliette Geraghty as executive creative director; Kristina Jenkins as chief strategy officer; and Andrea Ogunbadejo as head of production. "I felt like during the interview and recruiting process that I was joining a movement instead of an agency," Geraghty says. Full Story: [Adweek]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [What marketers think about Musk's bid to buy Twitter]( What marketers think about Musk's bid to buy Twitter (SOPA Images/Getty Images) Advertisers are nervous about the possible success of Elon Musk's bid to buy Twitter, particularly how his call for free speech could undo the brand safety progress made by the platform and his anti-advertising stance. "A free speech absolutist Twitter would be negative for the advertising business," says GroupM's Brian Wieser, while VMLY&R's Laura Mignott notes, "I don't think people would feel safe on the platform to express their views if he were to buy it." Full Story: [Ad Age (tiered subscription model)]( (4/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] It is by worrying about adversity that people survive; complacency brings catastrophe. [Amitav Ghosh](, writer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005