Andrew Robertson talks BBDO IQ

Joan Creative, Fitbit say "Feel Your Power" | Virtue, Polycam enable people to "Backup Ukraine" | Something Special Studios goes retro for Beats Created for {EMAIL} | [Web Version]( April 13, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Joan Creative, Fitbit say "Feel Your Power"]( [Joan Creative, Fitbit say "Feel Your Power"]( (Fitbit/YouTube) Joan Creative's campaign for Fitbit stars a range of diverse influencers, including Nor Diana, Leah V and Petey, who are backed by electronic artist Marc Rebillet in a 30-second spot that urges viewers to "Listen to your body. Feel your power." The push is running across paid social, digital and TV, and invites social users to share their own #FeelYourPower stories. Full Story: [Adweek]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Ultimate guide to influencer marketing Whether you're a newbie or an expert in the influencer marketing game, this ultimate guide covers the fundamentals and best practices you can use to get the most return on your influencer marketing initiatives. [Download the ebook.]( ADVERTISEMENT: [] Creative [] [Virtue, Polycam enable people to "Backup Ukraine"]( [Virtue, Polycam enable people to "Backup Ukraine"]( (Polycam/YouTube) Virtue Worldwide created a "Backup Ukraine" campaign for mobile app Polycam in collaboration with Blue Shield Denmark and the Danish UNESCO National Commission. The push enables Ukrainians to use Polycam to capture 3D images of the country's architecture, antiquities and monuments in an effort to digitally preserve them if destroyed during the Russian invasion of the country. Full Story: [Ad Age (tiered subscription model)]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Something Special Studios goes retro for Beats]( [Something Special Studios goes retro for Beats]( (Beats by Dre/YouTube) Something Special Studios, with Happy99, created a "Choose Your Player" spot to introduce three new colors for Beats' Studio Buds. The ad, styled like a retro pixelated video game, stars model Kaia Gerber, who also appears in a series of photos for the campaign shot and styled by Craig McDean and Karl Templer. Full Story: [Ad Age (tiered subscription model)]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: [] Agency Insider [] [Andrew Robertson talks BBDO IQ]( Andrew Robertson, CEO of BBDO Worldwide, talks about implementing a global virtual training program during the pandemic, with modules created by Google and Facebook. "One of the things we've realized is that the learning curve is steep, but the forgetting curve is steeper," Robertson says, before explaining how employees are now applying new knowledge learned from BBDO IQ within client briefs. Full Story: [Campaign US (tiered subscription model)]( (4/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BSSP's Robyn Tenenbaum talks sports and favorite work]( Robyn Tenenbaum, creative director at Butler, Shine, Stern & Partners, talks about sports advertising and favorite work. Tenenbaum shares that she's written a rap about the ESPN app for an upcoming campaign and talks about Duolingo's recent push centered around foreign-language tattoos. Full Story: [Muse by Clio]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [50 Tips on Effective Delegating]( - [10 Ways to Work Smarter, Not Harder]( - [Book Summary - The 5 Second Rule]( - [Free course - Microsoft Excel Training]( - [The 80 Best Micro Habits to Change Your Life]( [] Agency News [] [PMG extending reach, starting in NYC]( PMG has opened a New York City office spanning 16,000 square feet, and also is launching new spaces in Austin, Dallas and Fort Worth, Texas, with plans for Los Angeles and London hubs in the works. "[O]ur continued expansion allows us to not only better accommodate our employees, but also to attract digital and tech talent in more markets, while fostering deeper collaboration with our partners and customers," said CEO George Popstefanov. Full Story: [MediaPost Communications (free registration)]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [TikTok opens Effect House AR tool to all creators]( TikTok opens Effect House AR tool to all creators (TikTok) TikTok is allowing all creators to try out its Effect House augmented reality development platform and accompanying resources, which provide instructions to create specific types of effects. Closed beta tests were conducted by 450 creators who used the platform for more than 1.5 billion videos that have yielded more than 600 billion global views, according to TikTok. Full Story: [TechCrunch (tiered subscription model)]( (4/12), [Adweek]( (4/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] You know, one of the tragedies of real life is that there is no background music. [Annie Proulx](, writer, journalist [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005