How agencies are adapting to office returns

Periscope recreates baseball's "Here we go!" with beer | BBDO, Snickers warn of being "Unfiltered" when hungry | W+K, Nike salute Tiger Woods with ScHoolboy Q Created for {EMAIL} | [Web Version]( April 11, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Periscope recreates baseball's "Here we go!" with beer]( [Periscope recreates baseball's "Here we go!" with beer]( (Summit Brewing Co./YouTube) Periscope created an autonomous sensory meridian response video that showcases a new Pilsner created in partnership between the Minnesota Twins and Summit Brewing. The video puts a new twist on the baseball "Here we go!" anthem using the sounds of Twins Pils beer cans, and the push includes radio ads created in collaboration with Echo Boys. Full Story: [Muse by Clio]( (4/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Managing different types of influencers Influencer Marketing is comprised of many categories of influencers from celebrities to organic to micro and macro influencers. In this ebook, we demystify the various types and provide best practices for engaging influencers. [Download the ebook.]( ADVERTISEMENT: [] Creative [] [BBDO, Snickers warn of being "Unfiltered" when hungry]( [BBDO, Snickers warn of being "Unfiltered" when hungry]( (Snickers/YouTube) BBDO New York created a humorous 30-second "Unfiltered" spot for Snickers that features a woman misinterpreting a suggestion to "swap" during a couples' game night. The ad, running across TV and social media, ends with the copy, "You're unfiltered when you're hungry." Full Story: [The Drum (free registration)]( (4/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, Nike salute Tiger Woods with ScHoolboy Q]( [W+K, Nike salute Tiger Woods with ScHoolboy Q]( (Nike/Twitter) Nike tweeted a 60-second spot from Wieden+Kennedy that stars rapper ScHoolboy Q celebrating the determination displayed by Tiger Woods throughout his career, along with the copy, "It isn't just about golf, it's about succeeding against all odds. Tiger is never done." The video, which marks Woods' return to the Masters, has so far attracted 10 million views and more than 40,500 likes. Full Story: [Muse by Clio]( (4/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to keep marketing efforts agile Today’s consumers see more ads than ever before. In order to create a lasting impact with audiences, marketers need to leverage technology and expertise through an agile approach. [Download the report]( to learn how to use an agile approach to insights throughout the product life cycle. ADVERTISEMENT: [] Agency Insider [] [Advertising lessons from Goodby, Silverstein, Wieden]( Rich Silverstein, Jeff Goodby and Dan Wieden are the latest leaders to be featured in three videos from the "Inspiration" series by the Advertising Club of New York. "Creativity is really just a state of awareness and readiness to notice things and then use them and combine them and mess with them," says Goodby in his video. Full Story: [Adweek]( (4/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are adapting to office returns]( Agency leaders talk about the challenges arising from a return to offices, including employees having to get used to a noisy environment and recent hires being completely new to ways of office working. Success will come from maintaining flexibility and ensuring time in the office offers real value, says Danielle Sherman, director of people and culture at Organic. Full Story: [Ad Age (tiered subscription model)]( (4/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Learnings from the pandemic success of pizzerias]( - [Cosmetics brand drives 307% lift in navigations]( - [What’s old is new: shoppers’ appetite for familiarity]( [] Agency News [] [No Fixed Address opens shop with former Rethink execs]( Former Rethink leaders, Niki Sahni, Joel Holtby and Dhaval Bhatt are joining forces with No Fixed Address to open a new agency. "The NFA Inc. solar system continues to expand and we're so, so excited to grow our constellation of brands with incredible talent in Dhaval, Niki and Joel," said Dave Lafond, co-founder of No Fixed Address Inc. Full Story: [Adweek]( (4/8), [Ad Age (tiered subscription model)]( (4/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Instacart evolves with tech tools, shoppable content]( [Instacart evolves with tech tools, shoppable content]( (Instacart) As the grocery-delivery market becomes more competitive, Instacart has sought to stand out by adding shoppable recipe content, technology tools for retailers and marketing capabilities for brands. The company experienced 500% advertiser growth in 2020 after debuting a self-service advertising platform. Full Story: [Modern Retail (tiered subscription model)]( (4/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [Gut, Michelob Ultra say, "Joy is the ultimate trophy"]( Adweek [] - [360i, Alice Wu create "The Note" for Oreo, PFLAG]( Ad Age (tiered subscription model) [] - [Mischief lets New Yorkers donate to Ukraine via billboards]( Ad Age (tiered subscription model) [] - [McCann, L'Oreal fight street harassment with Eva Longoria]( Adweek [] - [Arnold Worldwide, Progressive rock out with Ed Helms]( Muse by Clio Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] The truth is somewhere in the middle of funny and serious. 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