Maximum Effort says Angi is "Oddly Satisfying"

Maximum Effort says Angi is "Oddly Satisfying" | AnalogFolk unveils Airtopia for Nike in Roblox | Grey plugs into Volvo's C40 Recharge via VR Created for {EMAIL} | [Web Version]( March 29, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Maximum Effort says Angi is "Oddly Satisfying"]( [Maximum Effort says Angi is "Oddly Satisfying"]( (Angi/YouTube) Maximum Effort created an "Oddly Satisfying" campaign for Angi that features three 30-second spots inspired by autonomous sensory meridian response videos popular on social media. The ads, running across broadcast and connected TV, social, podcasts and radio, tout Angi's Home Service Pros by evoking a sense of calm satisfaction as homes are painted, caulked and steam cleaned. Full Story: [Campaign US (tiered subscription model)]( (3/28), [Adweek]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Managing different types of influencers Influencer Marketing is comprised of many categories of influencers from celebrities to organic to micro and macro influencers. In this ebook, we demystify the various types and provide best practices for engaging influencers. [Download the ebook.]( ADVERTISEMENT: [] Creative [] [AnalogFolk unveils Airtopia for Nike in Roblox]( AnalogFolk Amsterdam celebrated Nike's Air Max Day by creating a virtual Airtopia inside the brand's Roblox Nikeland experience, which showcases the Air Max Motif shoes for children and was developed with "kid creatives" from the brand's Play Council. The experience centers on the story that children must gather the "magic of air" to repower a crashed Air Max spaceship, and enables users to adopt virtual pets, collect rewards and play games. Full Story: [Ad Age (tiered subscription model)]( (3/28), [The Drum (free registration)]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Grey plugs into Volvo's C40 Recharge via VR]( Grey New York and Grey Brazil are touting Volvo's electric C40 Recharge vehicle with a virtual reality experience that consumers can unlock by scanning any electrical socket with their smartphone, turning that socket into a gateway for ongoing brand experiences. Grey Brazil's Joao Caetano Brasil explains the concept is as "simple as plugging your car into the electric socket, making electrification even closer to the consumer and turning the socket into a brand icon." Full Story: [The Drum (free registration)]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Your Playbook for Data-Driven Upfronts Yesterday's strategies weren't built for today's media. LiveRamp's Upfront Playbook details how advertisers and media owners can come to the table this year to collaborate on the latest data-driven strategies for cross-screen planning, targeting, and measurement. [Download Playbook!]( ADVERTISEMENT: [] Agency Insider [] [Inside the making of "Blank the Rainbow" for Skittles]( Agency executives talk about the making of TBWA\Chiat\Day NY's surreal "Blank the Rainbow" campaign for Skittles in the mid-2000s, which was revived 10 years later by DDB for the Super Bowl. Gerry Graf, who worked at TBWA\Chiat\Day at the time, explains how the Skittles brand team originally hated the concept but how one team member's description of the brand's connection to magic as "anything can happen" unleashed creativity. Full Story: [Muse by Clio]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How brands increase awareness, support of mental health]( Through the voice of celebrities, including that of Olympic gymnast Simone Biles, brands such as Coca-Cola, General Motors and Kimpton Hotels are trying to reduce stigmas associated with mental health issues through ad campaigns. The coronavirus pandemic was "the straw that broke the camel's back of finally making us have proper conversations about mental health," says McCann Worldgroup's Laura Simpson. Full Story: [The Wall Street Journal]( (3/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias media everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our partners - [50 Tips on Effective Delegating]( - [10 Ways to Work Smarter, Not Harder]( - [Book Summary - The 5 Second Rule]( - [Free course - Microsoft Excel Training]( - [The 80 Best Micro Habits to Change Your Life]( [] Agency News [] [Ad Age reveals nominees for 2022 Creativity Awards]( Ad Age revealed the finalists for its 2022 Creativity Awards, which will take place on April 25. The categories span Production, Creative Marketing, People and Work, and within the People category, the nominees for Chief Creative Officer of the Year are Mischief @ No Fixed Address's Greg Hahn; We Believers' Gustavo Lauria; The Martin Agency's Danny Robinson; R/GA's Tiffany Rolfe; and Rethink's Aaron Starkman. Full Story: [Ad Age (tiered subscription model)]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Magna: Ad revenue to still top $300B despite uncertainty]( "Geopolitical uncertainty" caused Magna to drop its 2022 ad growth prediction from 12.6% to 11.5%, but still says media revenue will exceed $300 billion for the first time, to top $320 billion. Magna also predicts strong growth for search advertising (17%), social media (16%) and out-of-home (11%). Full Story: [The Hollywood Reporter]( (3/28), [Ad Age (tiered subscription model)]( (3/28), [Adweek]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Editor's Note [] Do you have insight into digital marketing? SmartBrief publishes original posts about [digital marketing at SmartBrief Originals](. Submitting guest posts is a great way to share your perspective and strengthen your credibility. If you're interested in seeing your work published at SmartBrief.com and possibly in this newsletter, [email SmartBrief your ideas](mailto:mike.driehorst@futurenet.com). All posts must be original, not already published or self-promotional, and focused on thought leadership, trends, etc. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Trust everybody, but cut the cards. 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