DDB NY, Persil debut "The Chase" at the Oscars

BBDO, FedEx focus on sustainability with "Camper Scouts" | Rethink urges Hollywood to "#MakeHeinzAnActor" | DDB NY, Persil debut "The Chase" at the Oscars Created for {EMAIL} | [Web Version]( March 28, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [BBDO, FedEx focus on sustainability with "Camper Scouts"]( [BBDO, FedEx focus on sustainability with "Camper Scouts"]( (FedEx/YouTube) BBDO created a 30-second "Camper Scouts" spot for FedEx that tells the story of how Frank's sustainable camping business is turned into a global success through a trio of Camper Scouts who share the store's credentials with their peers across the world. The spot celebrates April 22's Earth Day and touts the brand's growing fleet of electric vehicles. 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Full Story: [Ad Age (tiered subscription model)]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [DDB NY, Persil debut "The Chase" at the Oscars]( [DDB NY, Persil debut "The Chase" at the Oscars]( (Persil ProClean/YouTube) DDB New York created a 30-second "The Chase" spot for Persil ProClean that debuted during the Oscars, which features actor Peter Hermann in his "Professional" character role for the brand pursuing a diamond thief across rooftops. When Hermann has her in his sights, he reveals he doesn't care about the jewels, but simply wants to remove the stains from her jacket. Full Story: [Ad Age (tiered subscription model)]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Plan Smarter. Make Buys Faster. MediaRadar provides the instant and actionable insights needed to make strategic ad buying decisions. [Get your free account today!]( ADVERTISEMENT: [] Agency Insider [] [Female agency leaders launch Own It]( Cornett owner and President Christy Hiler and Zambezi Principal and CEO Jean Freeman have launched an Own It initiative to gather data on agencies owned by women. The effort includes a self-reporting site and podcast, and Freeman says, "Our first hope is to create a community to showcase success stories, which will inspire more women to start their own agencies." Full Story: [Ad Age (tiered subscription model)]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Opinion: Improve gender equity with flexible work]( A Have Her Back study found that 79% of female corporate employees want a flexible working schedule, while 41% of those surveyed say their employer believes in office, full time is best. Caroline Dettman, co-founder of Have Her Back, argues that the "notion that one must work in the office to succeed is not only outdated -- it's inequitable," and suggests that out of office messaging is replaced with the unbiased alternative, "Away today." Full Story: [Campaign US (tiered subscription model)]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [50 Tips on Effective Delegating]( - [10 Ways to Work Smarter, Not Harder]( - [Book Summary - The 5 Second Rule]( - [Free course - Microsoft Excel Training]( - [The 80 Best Micro Habits to Change Your Life]( [] Agency News [] [DNA wins creative AOR for Pabst Blue Ribbon]( DNA wins creative AOR for Pabst Blue Ribbon (Drew Angerer/Getty Images) DNA won creative agency of record for Pabst Blue Ribbon and media agency of record for all of Pabst Brewing's brands. "DNA brings a certain level of flexibility that's really good for our business given that we have multiple brands across multiple regions with multiple different-sized budgets," says PBR's Nick Reely. Full Story: [Ad Age (tiered subscription model)]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Q&A: Meta exec talks metaverse growth, commerce, TikTok]( Alvin Bowles, Meta's vice president of business ecosystem partnerships, predicts the metaverse will create "billions of dollars in digital commerce and support jobs for millions of creators and developers." Bowles also outlines Meta's efforts to offset an anticipated $10 billion loss due to Apple's AppTrackingTransparency framework, how Facebook and Instagram are accelerating e-commerce efforts and how TikTok has become a "significant competitor." 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