CPB, Ted Danson show simplicity of Consumer Cellular

Maximum Effort, Ryan Reynolds take 1Password to Wales | Nimbus, KFC unveil Jack Harlow menu | CPB, Ted Danson show simplicity of Consumer Cellular Created for {EMAIL} | [Web Version]( March 25, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Maximum Effort, Ryan Reynolds take 1Password to Wales]( [Maximum Effort, Ryan Reynolds take 1Password to Wales]( (Ryan Reynolds/Twitter) Maximum Effort created the first spot for 1Password, which stars Ryan Reynolds and the real players from Wrexham A.F.C., the Welsh soccer team co-owned by the actor. The ad, running across connected TV and social media, shows Reynolds trying to teach the team about cybersecurity only to find they all already use 1Password. Full Story: [Adweek]( (3/24), [Ad Age (tiered subscription model)]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Ultimate guide to influencer marketing Whether you're a newbie or an expert in the influencer marketing game, this ultimate guide covers the fundamentals and best practices you can use to get the most return on your influencer marketing initiatives. [Download the ebook.]( ADVERTISEMENT: [] Creative [] [Nimbus, KFC unveil Jack Harlow menu]( [Nimbus, KFC unveil Jack Harlow menu]( Harlow talking about one of his favorite KFC meals (Jack Harlow/Twitter) Nimbus' campaign for KFC kicks off the brand's new 12-month collaboration with Jack Harlow, which features "Jack Harlow's Kentucky Fried Favorites" menu items via its app and website. The rapper is touting his menu suggestions via a social media video, and the partnership will include experiences for digital customers and menu launches. Full Story: [Ad Age (tiered subscription model)]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [CPB, Ted Danson show simplicity of Consumer Cellular]( [CPB, Ted Danson show simplicity of Consumer Cellular]( (Consumer Cellular/YouTube) Crispin Porter Bogusky's campaign for Consumer Cellular includes two humorous TV spots starring Ted Danson, who helps people resist the confusing offerings of other carriers. The push will feature Danson in print, social and digital ads. The agency worked with Arts & Sciences on video production, and they used people of color talent through the Double The Line initiative. Full Story: [MediaPost Communications (free registration)]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [An anonymous creative on neurodiversity]( An anonymous creative professional writes about their experience as a neurodiverse person in advertising and the benefits of remote working during the pandemic. "I can't deny that working from home was wonderfully freeing, being in a space entirely suited to me and my mind," the person writes, noting that hybrid setups "might finally allow more neurodiverse minds like mine to thrive." Full Story: [Campaign US (tiered subscription model)]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Female advertising leaders talk mentors]( TBWA\Chiat\Day New York's Nancy Reyes and Spark Foundry's E.T. Franklin are among the female advertising leaders who talk in this video about their role models and the importance of mentors. Reyes talks about being inspired by "a community of people, a community of female leaders, a community of people of color, a community of diverse, underrepresented leaders that are rising." Full Story: [Adweek]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [50 Tips on Effective Delegating]( - [10 Ways to Work Smarter, Not Harder]( - [Book Summary - The 5 Second Rule]( - [Free course - Microsoft Excel Training]( - [The 80 Best Micro Habits to Change Your Life]( [] Agency News [] [Ogilvy wins global CRM agency for Michelin]( Ogilvy Experience won global Customer Relationship Management agency for Michelin following a competitive review. The agency offered a "truly global solution that demonstrated their team's expertise at the intersections of customers, data, technology, and brand," says Michelin's Philippe Armand. Full Story: [MediaPost Communications (free registration)]( (3/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Brands use Metaverse Fashion Week as digital proving ground]( [Brands use Metaverse Fashion Week as digital proving ground]( (Decentraland/Twitter) Fred Segal, General Motors, Tommy Hilfiger and Estee Lauder are among more than 60 brands participating in Decentraland's Metaverse Fashion Week with virtual shopping, discussions, music events, branded after-parties and other activities. As digital continues to be a larger part of business, events like this offer opportunities to experiment, and "From here on out, it's about constantly seeking, defining and improving new places for the consumer," writes Optimizely's Kirsten Allegri Williams. 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