5 ways men in advertising can support gender equality

Spark Foundry wins Adweek's Media Agency of the Year | W+K, McDonald's tease return of Szechuan sauce | AKQA creates "Endangered Pieces" jigsaws for WWF Created for {EMAIL} | [Web Version]( March 21, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Spark Foundry wins Adweek's Media Agency of the Year]( Adweek named Spark Foundry as its 2022 US Media Agency of the Year, based on the shop's 16 account wins, and its clients and staff talk about the strategies powering its success. "We were blown away by their smarts, their heart and their capabilities," says KFC Chief Marketing Officer Nick Chavez, while Spark Foundry Chief Growth Officer David Calkins says, "Having a diverse pitch team made up of different backgrounds, skill sets and perspectives is so incredibly important because it elevates our collective thinking for more strategic business-driving solutions." Full Story: [Adweek]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Drive meaningful value exchanges with consumers The possibilities of the open internet, digital media, and commerce-everywhere are infinite. Learn how Infillion is embracing the connected future to deliver experiences that value consumers time, attention, and privacy. [Let's go.]( ADVERTISEMENT: [] Creative [] [W+K, McDonald's tease return of Szechuan sauce]( [W+K, McDonald's tease return of Szechuan sauce]( (McDonald's/Twitter) Wieden+Kennedy New York and McDonald's teased the limited-time return of the restaurant chain's Szechuan sauce with a billboard in Times Square and social media content urging fans to text a number to get information about a new menu item that will only be available to order via its app. The campaign includes communications support from Golin, Lee Street, Boden and IW Group, and digital marketing by Publicis Groupe. Full Story: [Ad Age (tiered subscription model)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [AKQA creates "Endangered Pieces" jigsaws for WWF]( AKQA creates "Endangered Pieces" jigsaws for WWF (World Wildlife Fund Canada) AKQA created an "Endangered Pieces" jigsaw series for World Wildlife Fund Canada, with each puzzle comprising a specific number of pieces to represent how many animals in that species still exist in the world. For example, a puzzle for giant pandas is made up of 1,864 pieces, while Sumatran tigers get a 400-piece puzzle. Full Story: [Muse by Clio]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 4A's Talent@2030 Virtual Conference! Join the industry's most important gathering for HR and Talent professionals! [Register here.]( ADVERTISEMENT: [] Agency Insider [] [Ukrainian creative leader talks about work during war]( Marina Chernyavskaya, creative group head at Bickerstaff, an agency based in Kyiv, Ukraine, talks in this video about how the agency is still working on humanitarian and government campaigns during the war and what life has been like for staff. "The morning starts with just texting the team [to say] number one, 'I'm alive, I'm safe.' Number two, if I need some help, if I'm OK, have food, water. And number three, if I'm able to work today, because everything changes from hour to hour," says Chernyavskaya, who is working in Amsterdam. Full Story: [The Drum (free registration)]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [5 ways men in advertising can support gender equality]( Chemistry's Alexa McGriff outlines five things male colleagues can do to further gender equality in advertising. Champion female colleagues in meetings they're not yet invited to, validate women's experiences by listening, call out other men who speak over women, and pay women equally, McGriff writes. Full Story: [Ad Age (tiered subscription model)]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Ultimate guide to influencer marketing Whether you're a newbie or an expert in the influencer marketing game, this ultimate guide covers the fundamentals and best practices you can use to get the most return on your influencer marketing initiatives. [Download the ebook.]( ADVERTISEMENT: Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Learnings from the pandemic success of pizzerias]( - [Cosmetics brand drives 307% lift in navigations]( - [What’s old is new: shoppers’ appetite for familiarity]( [] Agency News [] [Hub San Francisco wins AOR for Eden Health]( [Hub San Francisco wins AOR for Eden Health]( (Eden Health/LinkedIn) Hub San Francisco won agency of record for Eden Health, and the agency's first work is an out-of-home campaign running in multiple cities. The push kicks off with a four-week activation at Penn Station in New York City that includes more than 38 digital and static billboards showcasing the brand's health care offering for employers. Full Story: [MediaPost Communications (free registration)]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Tired of biased news stories? Try 1440. The 1440 Daily Digest is a different way to read the news. No editorializing, no clickbait, just fact-based summaries of the biggest stories happening around the world—-delivered straight to your inbox in a 5-minute morning briefing. [Subscribe for free today](. ADVERTISEMENT: [] Media & Technology Trends [] [Twitter tests sharable Spaces clips]( A Twitter Spaces tool currently in iOS trials lets users share clips from previous Spaces and link viewers to longer recordings. Twitter reportedly plans to extend the feature, which can clip as much as 30 seconds of audio, to Android users. 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