Female ad leaders offer career advice to women

Preacher puts a twist on NFTs for SXSW | Tombras personifies Steak-umm's Twitter voice | BETC Paris, Duolingo offer to fix poorly translated tattoos Created for {EMAIL} | [Web Version]( March 18, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Preacher puts a twist on NFTs for SXSW]( [Preacher puts a twist on NFTs for SXSW]( (PreacherAustin/Instagram) Preacher transformed the ground floor of its Austin, Texas, office during SXSW into a gallery for more than 50 real-life nonfungible tokens, with artwork including "Ninety-Four Tacks," a scary doll titled "Nobody's Favorite Toy" and a "Non-functioning Toaster." The success of the "NFT Treasury" gallery prompted the agency to create 10 actual NFTs of the displays, which will be auctioned with proceeds donated to the International Rescue Committee's relief efforts in Ukraine. Full Story: [Ad Age (tiered subscription model)]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Tired of biased news stories? Try 1440. Don't waste time sifting through someone else's opinions to find the facts. Subscribe to 1440 for a carefully curated, bias-free daily briefing on the top stories in politics, business, science, sports, culture, and more. 100% free, 100% facts. [Sign up today.]( ADVERTISEMENT: [] Creative [] [Tombras personifies Steak-umm's Twitter voice]( Tombras' debut campaign for Steak-umm brings the brand's Twitter voice to life in a series of spots showing a "Steakperson" -- a person with the brand's packaging over their head -- keeping it real during everyday encounters. The push features 12 spots of various lengths running across paid social, connected and streaming TV, YouTube and programmatic. Full Story: [Ad Age (tiered subscription model)]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BETC Paris, Duolingo offer to fix poorly translated tattoos]( [BETC Paris, Duolingo offer to fix poorly translated tattoos]( (Duolingo/YouTube) BETC Paris and Duolingo are celebrating March 21's World Tattoo Day with a humorous spot that shows the horrors of getting a badly translated tattoo while traveling in a foreign country. The brand is offering anyone who has suffered the embarrassment of a mistranslated tattoo the chance to get it fixed at Paris' iconic Abraxas parlor and people can enter to win by posting photos of their tattoos on Twitter or Instagram using #TattooDuoOver. Full Story: [The Drum (free registration)]( (3/17), [Ad Age (tiered subscription model)]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 4A's Talent@2030 Virtual Conference! Join the industry's most important gathering for HR and Talent professionals! [Register here.]( ADVERTISEMENT: [] Agency Insider [] [The effect of Russia's war on the ad industry]( All of the major holding companies have now withdrawn their business from Russia, some speedier than others, and Gideon Spanier examines the complexities of such moves, the financial implications and the wider impact the war has had on advertising. "The media industry remains embroiled in this war, not least because of the importance of the global tech platforms in the communications fight," Spanier writes. Full Story: [Campaign US (tiered subscription model)]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Female ad leaders offer career advice to women]( TBWA\Chiat\Day New York's Nancy Reyes and Spark Foundry's E.T. Franklin are among the female advertising leaders who offer career advice in this video to women. "You can't give up. It's hard and if it's hard it's because it's working," says Reyes, while Franklin says, "Walk into the unknown with confidence and keep your head held high." Full Story: [Adweek]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [50 Tips on Effective Delegating]( - [10 Ways to Work Smarter, Not Harder]( - [Book Summary - The 5 Second Rule]( - [Free course - Microsoft Excel Training]( - [The 80 Best Micro Habits to Change Your Life]( [] Agency News [] [AB InBev awards majority of global media to Publicis]( Anheuser-Busch InBev has concluded a review of its incumbent media agencies by awarding Publicis Groupe its media business in the US, Mexico, Central and South America, Asia and Europe. The company kept its media accounts in Africa and Canada with Dentsu. Full Story: [MediaPost Communications (free registration)]( (3/17), [Ad Age (tiered subscription model)]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Meta advances content control efforts for brands]( Meta has enlisted Zefr to help develop a solution that businesses can use to verify and measure the suitability of adjacent content for ads in its platforms' feeds. Meta plans to begin trials in the third quarter and add Stories, Reels and other platform "surfaces" with a full rollout to all of its marketing partners next year. Full Story: [Social Media Today]( (3/17), [MediaPost Communications (free registration)]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] The search for happiness is one of the chief sources of unhappiness. [Eric Hoffer](, philosopher, writer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005