Study: "Exhaustion gap" is holding back women

72andSunny tackles period poverty with "Loopholes" | Deutsch L.A., Taco Bell "Fry Again" with Twitter users | Mischief says "Be a Little Outdoorsy" with Article Created for {EMAIL} | [Web Version]( March 9, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [72andSunny tackles period poverty with "Loopholes"]( [72andSunny tackles period poverty with "Loopholes"]( (Period./YouTube) 72andSunny New York created a "Loopholes" campaign to raise awareness about period poverty. The campaign includes a spot for Loopholes cereal that contains pads and tampons as its "prize" and is available via the government-funded SNAP program, which doesn't help buy period products. The push encourages consumers to lobby lawmakers to support the Menstrual Equity for All Act and was created with a number of nonprofits, plant-based cereal OffLimits and August, a sustainable period product brand. Full Story: [Ad Age (tiered subscription model)]( (3/8), [Adweek]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Tired of biased news stories? Try 1440. Over 1 million daily readers escape the opinions reported by traditional media outlets by subscribing to the 1440 Daily Digest. 1440 (edited by a scientist) scours 100+ news sources and delivers a just-the-facts news briefing to your inbox daily. [Subscribe for free!]( ADVERTISEMENT: [] Creative [] [Deutsch L.A., Taco Bell "Fry Again" with Twitter users]( Deutsch L.A., Taco Bell "Fry Again" with Twitter users (Taco Bell) Deutsch L.A., with Taco Bell's Live Mas Productions, created a 15-second spoof movie trailer, "Fry Again," based on fan suggestions that were gathered from a virtual "writer's room" on Twitter. The science-fiction-style spot tells the story of Vanessa, who's stuck in a time loop, which lets her enjoy nonstop Nacho Fries but also means she's constantly having to outwit a futuristic villain. Full Story: [Ad Age (tiered subscription model)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mischief says "Be a Little Outdoorsy" with Article]( [Mischief says "Be a Little Outdoorsy" with Article]( (Article/YouTube) Mischief @ No Fixed Address created a "Be a Little Outdoorsy" campaign for online furniture brand Article, which features humorous spots showing people failing at outdoor activities but still getting to enjoy being outside with the brand's garden furniture. The campaign is running across social, Hulu and local TV in select markets and includes out-of-home ads in Los Angeles. Full Story: [The Drum (free registration)]( (3/8), [Ad Age (tiered subscription model)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Colleen DeCourcy on her career, leadership, the future]( Colleen DeCourcy on her career, leadership, the future DeCourcy (Ascential Events) Colleen DeCourcy, this year's winner of the Cannes Lions' Lion of St. Mark and former creative leader at Wieden+Kennedy, talks about her career, leadership, equality and the future of the industry. "Constant regeneration of talent, and inviting in people who have not before been invited, can only energize change," DeCourcy says. Full Story: [Adweek]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Study: "Exhaustion gap" is holding back women]( Study: "Exhaustion gap" is holding back women (Pixabay) More than 6 in 10 women in the US have experienced burnout in the past week, rising to 83% among those ages 25 to 34, and 66% have not had a pay rise during the pandemic, according to The Exhaustion Gap, a study by Berlin Cameron, Luminar, Kantar and author Eve Rodsky. Berlin Cameron President Jennifer DaSilva says the study shows women face "immense" pressures, which can prevent them from "exercising their creativity, passions and drive for success." Full Story: [The Drum (free registration)]( (3/8), [Campaign US (tiered subscription model)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Everyday People, Extraordinary Leadership: How to Make a Difference Regardless of Your Title, Role, or Authority]( - [10 Ways to Work Smarter, Not Harder]( - [Book Summary - The 5 Second Rule]( - [Free course - Microsoft Excel Training]( - [50 Tips on Effective Delegating]( [] Agency News [] [These are 2022's most innovative agencies]( TBWA Worldwide, Mischief @ No Fixed Address, Wieden+Kennedy, FCB and Rethink are this year's top five most innovative ad agencies, respectively, according to Fast Company. Rounding out the top 10, in order, are The Community, Check My Ads, SS+K, Observatory and Engine Creative. Full Story: [Fast Company (tiered subscription model)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: Social media firms mastering innovation]( Shopify was recognized among Fast Company's top 10 list of innovative social media firms for its social commerce integrations with platforms such as TikTok and Pinterest, while Tinder was highlighted for its in-app features and events. Rounding out the top 10, in order, are Koji, Genies, Rally, Ooooo, Pearpop, Launch House, Lumanu and Fave. Full Story: [Fast Company (tiered subscription model)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Join the union, girls, and together say 'Equal Pay for Equal Work.' Susan B. 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