Newsletter Subject

Why it's time for agencies to be collectively brave

From

smartbrief.com

Email Address

aaaa@smartbrief.com

Sent On

Tue, Mar 8, 2022 04:14 PM

Email Preheader Text

VMLY&R, Charles Barkley solve dilemmas for Dick's | Woo Agency taps Dr. Ruth for "Wooing Never Gets

VMLY&R, Charles Barkley solve dilemmas for Dick's | Woo Agency taps Dr. Ruth for "Wooing Never Gets Old" | Kraft Mac & Cheese, Netflix team with Ryan Reynolds Created for {EMAIL} | [Web Version]( March 8, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [VMLY&R, Charles Barkley solve dilemmas for Dick's]( [VMLY&R, Charles Barkley solve dilemmas for Dick's]( (Dick's Sporting Goods/YouTube) VMLY&R is touting Dick's Sporting Goods' app and e-commerce website in a national TV campaign starring basketball legend Charles Barkley. Three humorous spots show Barkley to the rescue in tricky situations by reminding people they can solve their dilemmas via the brand's site. Full Story: [Ad Age (tiered subscription model)]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The ultimate tool kit for your partnership, affiliate and influencer programs Whether you plan to build a new partnership program or scale an existing one, this tool kit will help you in every step of the way. Get access to guides, success stories, and best practices for your partnership, affiliate and influencer marketing programs in 2022. [Download the tool kit.]( ADVERTISEMENT: [] Creative [] [Woo Agency taps Dr. Ruth for "Wooing Never Gets Old"]( [Woo Agency taps Dr. Ruth for "Wooing Never Gets Old"]( (Woo Agency/Vimeo) The Woo Agency is celebrating its 25th anniversary with a yearlong campaign featuring Dr. Ruth Westheimer to show that "Wooing Never Gets Old." The push features billboards in Los Angeles, social content and an interview between Valerie Moizel, agency founder, CEO and chief creative officer, and Dr. Ruth where they discuss how to make relationships work, including those between brands and customers. Full Story: [Adweek]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Kraft Mac & Cheese, Netflix team with Ryan Reynolds]( [Kraft Mac & Cheese, Netflix team with Ryan Reynolds]( 30-second version of Maximum Effort's ad for Kraft Mac & Cheese. See Ad Age for extended version. (Kraft Macaroni and Cheese/YouTube) Maximum Effort created a spot for Kraft Mac & Cheese and Netflix's upcoming movie, "The Adam Project," which features young actor Walker Scobell causing a commotion on an ad shoot for the brand by substituting the script with lines such as, "If your parents don't buy it, stop loving them." The situation is saved by some tough words from Ryan Reynolds, who explains Scobell's attitude is a result of him playing the younger version of Reynolds' character in the film. Full Story: [The Drum (free registration)]( (3/7), [Ad Age (tiered subscription model)]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Plan Smarter. Make Buys Faster. [MediaRadar]( provides the instant and actionable insights needed to make strategic ad buying decisions. [Get your free account today!]( ADVERTISEMENT: [] Agency Insider [] [Why it's time for agencies to be collectively brave]( Agencies must start being collectively brave to address the imbalance within agency-client relationships, M.T. Fletcher writes. Work together to support the basic rights of agencies to be treated fairly, retain ownership of their ideas, and ensure staff are treated with respect, Fletcher writes. Full Story: [Ad Age (tiered subscription model)]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are marking Women's History Month]( Leaders from Omnicom, Publicis, UM Worldwide, Media.Monks, Wunderman Thompson and R/GA share what their agencies are doing to mark International Women's Day and Women's History Month. Initiatives include Omnicom's virtual program, "Women's History Month Reimagined," and UM's celebration of inspirational women via its "Uniquely Me" social campaign and a book of resources that features female creators and female-owned businesses. Full Story: [The Drum (free registration)]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Tired of biased news stories? Try 1440. Over 1 million daily readers escape the opinions reported by traditional media outlets by subscribing to the 1440 Daily Digest. 1440 (edited by a scientist) scours 100+ news sources and delivers a just-the-facts news briefing to your inbox daily. [Subscribe for free!]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Everyday People, Extraordinary Leadership: How to Make a Difference Regardless of Your Title, Role, or Authority]( - [10 Ways to Work Smarter, Not Harder]( - [Book Summary - The 5 Second Rule]( - [Free course - Microsoft Excel Training]( - [50 Tips on Effective Delegating]( [] Agency News [] [DDB NY wins creative AOR for Kroger Health]( DDB New York won creative agency of record and strategic business partner for Kroger Health. "This is a special win for us as we continue to expand our health and wellness practice at DDB New York," said President Darla Price, adding, "What really brought us in was their creative ambition for the brands -- and how we reinvent what wellness looks like for them." Full Story: [Adweek]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to Align Marketing and Sales — And Why It Matters To You Discover the keys to marketing and sales alignment, and learn how it can lead to closing more deals, driving greater revenue, and building long-term customer relationships — at the individual and account level. [Watch the webinar.]( ADVERTISEMENT: [] Media & Technology Trends [] [How mobile marketing is poised for change]( Advancing mobile technologies will lead to new smartphone advertising opportunities such as product or service recommendation promotions that are embedded into swiping and other actions on "ignored spaces" like lock screens, writes Matt Turbergen of Digital Turbine. Turbergen offers four other mobile predictions, including a rise in beacon usage for localized marketing and new connections between linear TV and mobile campaigns. Full Story: [Street Fight]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I belong to no race nor time. I am the eternal feminine with its string of beads. Zora Neale Hurston, writer, anthropologist, filmmaker March is Women's History Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005

Marketing emails from smartbrief.com

View More
Sent On

06/12/2024

Sent On

05/12/2024

Sent On

04/12/2024

Sent On

03/12/2024

Sent On

03/12/2024

Sent On

02/12/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.