VMLY&R, Charles Barkley solve dilemmas for Dick's | Woo Agency taps Dr. Ruth for "Wooing Never Gets Old" | Kraft Mac & Cheese, Netflix team with Ryan Reynolds
Created for {EMAIL} | [Web Version]( March 8, 2022
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[] [VMLY&R, Charles Barkley solve dilemmas for Dick's](
[VMLY&R, Charles Barkley solve dilemmas for Dick's]( (Dick's Sporting Goods/YouTube)
VMLY&R is touting Dick's Sporting Goods' app and e-commerce website in a national TV campaign starring basketball legend Charles Barkley. Three humorous spots show Barkley to the rescue in tricky situations by reminding people they can solve their dilemmas via the brand's site. Full Story: [Ad Age (tiered subscription model)]( (3/7)
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[] [Woo Agency taps Dr. Ruth for "Wooing Never Gets Old"](
[Woo Agency taps Dr. Ruth for "Wooing Never Gets Old"]( (Woo Agency/Vimeo)
The Woo Agency is celebrating its 25th anniversary with a yearlong campaign featuring Dr. Ruth Westheimer to show that "Wooing Never Gets Old." The push features billboards in Los Angeles, social content and an interview between Valerie Moizel, agency founder, CEO and chief creative officer, and Dr. Ruth where they discuss how to make relationships work, including those between brands and customers. Full Story: [Adweek]( (3/7)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Kraft Mac & Cheese, Netflix team with Ryan Reynolds](
[Kraft Mac & Cheese, Netflix team with Ryan Reynolds]( 30-second version of Maximum Effort's ad for Kraft Mac & Cheese. See Ad Age for extended version. (Kraft Macaroni and Cheese/YouTube)
Maximum Effort created a spot for Kraft Mac & Cheese and Netflix's upcoming movie, "The Adam Project," which features young actor Walker Scobell causing a commotion on an ad shoot for the brand by substituting the script with lines such as, "If your parents don't buy it, stop loving them." The situation is saved by some tough words from Ryan Reynolds, who explains Scobell's attitude is a result of him playing the younger version of Reynolds' character in the film. Full Story: [The Drum (free registration)]( (3/7), [Ad Age (tiered subscription model)]( (3/7)
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[] [Why it's time for agencies to be collectively brave](
Agencies must start being collectively brave to address the imbalance within agency-client relationships, M.T. Fletcher writes. Work together to support the basic rights of agencies to be treated fairly, retain ownership of their ideas, and ensure staff are treated with respect, Fletcher writes. Full Story: [Ad Age (tiered subscription model)]( (3/7)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are marking Women's History Month](
Leaders from Omnicom, Publicis, UM Worldwide, Media.Monks, Wunderman Thompson and R/GA share what their agencies are doing to mark International Women's Day and Women's History Month. Initiatives include Omnicom's virtual program, "Women's History Month Reimagined," and UM's celebration of inspirational women via its "Uniquely Me" social campaign and a book of resources that features female creators and female-owned businesses. Full Story: [The Drum (free registration)]( (3/7)
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[] [DDB NY wins creative AOR for Kroger Health](
DDB New York won creative agency of record and strategic business partner for Kroger Health. "This is a special win for us as we continue to expand our health and wellness practice at DDB New York," said President Darla Price, adding, "What really brought us in was their creative ambition for the brands -- and how we reinvent what wellness looks like for them." Full Story: [Adweek]( (3/7)
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[] [How mobile marketing is poised for change](
Advancing mobile technologies will lead to new smartphone advertising opportunities such as product or service recommendation promotions that are embedded into swiping and other actions on "ignored spaces" like lock screens, writes Matt Turbergen of Digital Turbine. Turbergen offers four other mobile predictions, including a rise in beacon usage for localized marketing and new connections between linear TV and mobile campaigns. Full Story: [Street Fight]( (3/7)
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smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I belong to no race nor time. I am the eternal feminine with its string of beads.
Zora Neale Hurston,
writer, anthropologist, filmmaker
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