4A's launches Talent, Equity and Learning practice

4A's launches Talent, Equity and Learning practice | Mother L.A. disrupts spoof ads with Postmates | Johannes Leonardo taps Kelis for Kraft Singles track Created for {EMAIL} | [Web Version]( February 28, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [4A's launches Talent, Equity and Learning practice]( The American Association of Advertising Agencies is boosting its diversity, equity and inclusion resources and programming with the launch of a 4A's Talent, Equity and Learning practice, which includes the work of the 4A's Foundation and a rebranded 4A's Learning Institute. Simon Fenwick, 4A's executive vice-president of talent, equity and inclusion, talks about the initiatives and notes that equity is the key component: "Equity is about creating fairness and equitable opportunity for everyone [in a way that] really encompasses the diversity, inclusion and belonging pieces." Full Story: [The Drum (free registration)]( (2/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Tired of biased news stories? Try 1440. Over 1 million daily readers escape the opinions reported by traditional media outlets by subscribing to the 1440 Daily Digest. 1440 (edited by a scientist) scours 100+ news sources and delivers a just-the-facts news briefing to your inbox daily. [Subscribe for free!]( ADVERTISEMENT: [] Creative [] [Mother L.A. disrupts spoof ads with Postmates]( [Mother L.A. disrupts spoof ads with Postmates]( (Postmates/YouTube) Mother L.A.'s latest spots for Postmates' "When All You Can Food Is Think About" campaign disrupts spoof ads for insurance, fitness and airlines by showing characters get distracted by cravings for ramen, pizza and other food. The push includes out-of-home ads in Los Angeles, and Mother L.A.'s Simon Bruyn explains, "We wanted to break advertising to advertise what makes Postmates so special." Full Story: [Muse by Clio]( (2/25), [Ad Age (tiered subscription model)]( (2/25), [OOH Today]( (2/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Johannes Leonardo taps Kelis for Kraft Singles track]( [Johannes Leonardo taps Kelis for Kraft Singles track]( (Kraft Singles/YouTube) Johannes Leonardo tapped singer Kelis to make a "Square It" track on "The Singles Single" for Kraft Singles. The song, which is available via Spotify, Apple Music, Amazon Music and YouTube Music, celebrates the many ways people use the product. Full Story: [Ad Age (tiered subscription model)]( (2/25), [Marketing Dive]( (2/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to Align Marketing and Sales — And Why It Matters To You Discover the keys to marketing and sales alignment, and learn how it can lead to closing more deals, driving greater revenue, and building long-term customer relationships — at the individual and account level. [Watch the webinar.]( ADVERTISEMENT: [] Agency Insider [] [DDB's Justin Thomas-Copeland talks Black representation]( Justin Thomas-Copeland, CEO of DDB North America, talks about his experience as a Black person in advertising and what the industry is getting right and wrong about Black representation. "[L]et us be the narrator of our experience to the world. Show trust and confidence in our voice and judgment to do that with excellence," Thomas-Copeland says. Full Story: [Campaign US (tiered subscription model)]( (2/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Creative director discusses disparities in health care]( Ron Lewis, creative director in Grey's health and wellness group and head of an initiative for creatives of color in the ad industry, talks about inequities in the health care system and how he tries to make a difference in medical advertising. One favorite initiative that others are doing is #BlackHealthNow, which focuses on having conversations about the higher number of people of color who die from diseases because of lack of access to treatment. Full Story: [Muse by Clio]( (2/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Get Hired Now!: How to Accelerate Your Job Search, Stand Out, and Land Your Next Great Opportunity]( - [The Best Questions to Ask at the End of an Interview]( - [The 80 Best Micro Habits to Change Your Life]( - [Tips & Tricks Guide - Leadership Skills]( - [8 Tricks to Boost Excel Productivity]( [] Agency News [] [FCB elevates Patel, Jungwirth to global roles]( Bella Patel and Mark Jungwirth have been promoted by FCB to the respective roles of global chief talent officer and global chief financial officer. The pair will report to global CEO Tyler Turnbull and global Chief Creative Officer and global Chair Susan Credle. Full Story: [MediaPost Communications (free registration)]( (2/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [YouTube gives creators more monetization support]( YouTube gives creators more monetization support (AFP/Getty Images) YouTube plans to help creators monetize the platform by providing comparative performance analysis and revenue based on format type. YouTube also is experimenting with providing information regarding popular search terms so creators can spot and fulfill interest gaps. Full Story: [Social Media Today]( (2/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [Martin Agency challenges Coinbase over Super Bowl ad]( Adweek [] - [Leo Burnett, GMC get "crabby" with LeBron James]( MediaPost Communications (free registration) [] - [Agencies weigh in on Martin Agency-Coinbase debate]( Ad Age (tiered subscription model) [] - [Creative agency pro talks pitching pressures]( Digiday (tiered subscription model) [] - [MRM, USPS are "Delivering for America" with Johnny Cash]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I felt like I had a right to be anywhere in this universe, that I belonged here as much as any speck of stardust, any comet, any planet. 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