Opinion: Why agencies should embrace remote work

Leo Burnett, Samsung tell a spider's love story | Erich & Kallman, Awkwafina dress up goats for Disney+ | Young Hero, Lobos 1707 launch push with LeBron James Created for {EMAIL} | [Web Version]( February 16, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Leo Burnett, Samsung tell a spider's love story]( Leo Burnett Germany, with The Mill, created a Valentine's Day spot for Samsung that's directed by Dorian & Daniel and tells the story of a spider named Sam who falls in love with what she thinks are the shiny eyes of another arachnid, but are actually the camera lenses on the Galaxy S22 Ultra. The ad is set to "Love Hurts" by Nazareth and is running across social media and YouTube. Full Story: [ShootOnline (free content)]( (2/15), [Adweek]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Erich & Kallman, Awkwafina dress up goats for Disney+]( [Erich & Kallman, Awkwafina dress up goats for Disney+]( (Disney Plus/YouTube) Erich & Kallman's 30-second Super Bowl spot for Disney+ opens with Awkwafina declaring the streaming service has the "greatest movies and shows of all time," which results in lots of goats. The actress takes a whirlwind tour through the movies on offer, all represented by goats dressed as characters, such as Woody, Captain Marvel, Chewbacca, Simba and even the house from "Up." Full Story: [Ad Age (tiered subscription model)]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Young Hero, Lobos 1707 launch push with LeBron James]( Young Hero, Lobos 1707 launch push with LeBron James Lobos 1707's new Extra Anejo bottle (Lobos 1707 Tequila and Mezcal) Young Hero, with Lobos 1707's in-house team, created a campaign for the inclusive premium tequila brand that stars investors LeBron James, Draymond Green and Maverick Carter alongside the brand's executives. The spot, running across social and streaming platforms, shows a newly designed bottle of Lobos' Extra Anejo tequila being passed around the "pack" and ends with a voiceover saying, "We're building a bigger table, and your seat is waiting." Full Story: [Ad Age (tiered subscription model)]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [The Bloc NY's Bernardo Romero talks favorite work]( Bernardo Romero, chief creative officer of The Bloc NY, talks about creative inspirations and favorite work. Romero explains why "Instant Doctor" is one of his all-time favorite projects and why he's so proud of "Skindeep." Full Story: [Muse by Clio]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Opinion: Why agencies should embrace remote work]( The pandemic has shown that agencies don't need offices to thrive and that remote work can open up doors to new, diverse talent and enable people to live more balanced, fulfilled lives, writes David Bates, CEO and creative director of Bokeh. "Just as creative companies have been forced to break out of a cookie-cutter approach to client work, the cookie cutter approach to employment must change, too," Bates writes. Full Story: [Campaign US (tiered subscription model)]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from 1440 Media [Tired of biased news stories? Try 1440.]( The 1440 Daily Digest team scours hundreds of sources every day to provide a concise, comprehensive, and objective view of what's happening in the world. 1440 brings you fact-based news on culture, science, sports, politics, business, and more—all in a 5-minute read. [Sign up now!]( [] Agency News [] [BeautifulBeast opens up its cross-cultural doors]( Former Lerma executives have opened BeautifulBeast, a new cross-cultural agency with offices in Miami and Dallas. The firm was founded by Aldo Quevedo, CEO and creative chairman, Chief Creative Officer Flor Leibaschoff and Vice President of Brand Leadership Salma Gottfried, and has signed Colon Cancer Coalition as its first client. Full Story: [Adweek]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Strong Q4 spurs Dentsu Group FY2021 rebound]( Campaign US (tiered subscription model) (2/14) [] - [Tyler Turbull promoted to CEO, Susan Credle to chair for FCB global]( Campaign US (tiered subscription model) (2/15) [] Media & Technology Trends [] [Meta's Zuckerberg crafts new corporate values]( Meta's Zuckerberg crafts new corporate values Zuckerberg (Meta) Meta CEO Mark Zuckerberg has replaced the firm's singular corporate mission statement with a core set of values that includes moving fast as a team, focusing on the long-term impact, building "awesome things" that are inspiring and useful, and living in the future. Zuckerberg is also calling employees "Metamates" to foster a "sense of responsibility we have for our collective success and to each other as teammates." Full Story: [BNN Bloomberg (Canada)]( (2/16), [The Wall Street Journal]( (2/15), [Search Engine Journal]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] My silences had not protected me. Your silence will not protect you. 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