DentsuMB, FTX tap Larry David for Super Bowl

DentsuMB, FTX tap Larry David for Super Bowl | W+K, McDonald's ask, "Can I Get Uhhhhhhhhhhhh" | Saatchi & Saatchi, Toyota tap celebrity "Joneses" Created for {EMAIL} | [Web Version]( February 14, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [DentsuMB, FTX tap Larry David for Super Bowl]( [DentsuMB, FTX tap Larry David for Super Bowl]( (FTX Official/YouTube) DentsuMB persuaded Larry David to make his advertising debut in a 60-second Super Bowl spot for crypto exchange FTX, which shows David poo-pooing innovation across the ages, from the invention of the wheel to traveling to the moon, and finally cryptocurrency. "Who better to belittle the sum total of human achievement than Larry?" says Jeff Schaffer, who directed the spot, adding, "This never felt like we were making an ad: It always felt like we were doing a 60-second sketch." Full Story: [Muse by Clio]( (2/13), [Adweek]( (2/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Connecting advertisers with DOOH screens globally Hivestack is the largest independent, global, full stack, marketing & adtech company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. Our suite of solutions allows advertisers to plan, activate and measure DOOH campaigns at scale and enables media owners to optimize and unlock the earning potential of their DOOH inventory. [Learn more.]( ADVERTISEMENT: [] Creative [] [W+K, McDonald's ask, "Can I Get Uhhhhhhhhhhhh"]( [W+K, McDonald's ask, "Can I Get Uhhhhhhhhhhhh"]( (McDonald's/YouTube) Wieden+Kennedy New York created a 30-second "Can I Get Uhhhhhhhhhhhh" pregame Super Bowl spot for McDonald's, which features customers, including Kanye West, mascot Grimace, Twitch creator Edwin Castro and NASCAR driver Bubba Wallace all unable to make their minds up about their orders. Alma, The Narrative Group, OMD and The Specialized Marketing Group Inc. all contributed to the campaign, which is based on "fan truths," according to the company. Full Story: [Ad Age (tiered subscription model)]( (2/13), [Adweek]( (2/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Saatchi & Saatchi, Toyota tap celebrity "Joneses"]( [Saatchi & Saatchi, Toyota tap celebrity "Joneses"]( (Toyota USA/YouTube) Saatchi & Saatchi created a "The Joneses" Super Bowl spot for Toyota, which features a trio of celebrity "Joneses" racing their Tundra trucks while Tom Jones' "It's Not Unusual" plays in the background. The ad, directed by Bryan Buckley, stars Rashida Jones, Tommy Lee Jones and Leslie Jones, who are skeptical about the legitimacy of being joined by a fourth racer -- Nick Jonas. Full Story: [Ad Age (tiered subscription model)]( (2/13), [Adweek]( (2/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [The best hidden references in Super Bowl spots]( Adweek (2/14) [] - [A look at DDB's metaverse-only spot for Miller Lite]( Ad Age (tiered subscription model) (2/13) Tired of biased news stories? Try 1440. The 1440 Daily Digest team scours hundreds of sources every day to provide a concise, comprehensive, and objective view of what's happening in the world. 1440 brings you fact-based news on culture, science, sports, politics, business, and more—all in a 5-minute read. [Sign up now!]( ADVERTISEMENT: [] Agency Insider [] [W+K's Karl Lieberman on making 11 Super Bowl spots]( Karl Lieberman, global chief creative officer at Wieden+Kennedy, talks about how the agency made 11 spots for this year's Super Bowl and how advertising for the game has evolved. Super Bowl advertising has changed from "being a singular moment in time for a brand to an important catalyst -- one of the most important moments in a brand's year because of all the additional content that comes out of it," Lieberman says. Full Story: [Adweek]( (2/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency pros choose their favorite Super Bowl ads]( Agency pros share their views on which spots won the Super Bowl. Mischief @ No Fixed Address' Kevin Mulroy describes Coinbase's ad as "stupid, simple, enormously ballsy, and a deeply satisfying ending," while FCB's Samira Asani says of Uber Eats' ad, "What made this campaign brilliant was their celebrity casting. A simple idea, really well delivered." Full Story: [The Drum (free registration)]( (2/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Create an effective influencer marketing strategy Brands often treat influencers as tactics in campaigns rather than ambassadors and co-creators. As a result, they miss out on revenues that can be earned through a more integrated and collaborative strategy. Learn how to create an effective influencer marketing strategy and deepen customer trust. [Download the report.]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our partners - [People Follow People: 12 Characteristics of an Influential Leader]( - [The Best Questions to Ask at the End of an Interview]( - [The 80 Best Micro Habits to Change Your Life]( - [Tips & Tricks Guide - Leadership Skills]( - [8 Tricks to Boost Excel Productivity]( [] Agency News [] [Strategy Farm changes its name to Revel8]( [Strategy Farm changes its name to Revel8]( (Revel8/Facebook) Dallas-based Strategy Farm has rebranded as Revel8 to reflect its revelation that "we would only use our influential superpower for brands that make people's lives better," says CEO Stephanie Ouyoumjian. The agency also has hired Julia Melle as co-chief creative officer, joining Aaron Thornton in the role. Full Story: [MediaPost Communications (free registration)]( (2/11), [Adweek]( (2/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Publishers underwhelmed by Instagram ad revenue share]( Instagram's program for sharing ad revenue is reportedly giving many publishers around $6 in cost per thousand impressions, between a third and half of the amount YouTube and Facebook video placements bring in. Publishers plan to continue repurposing content on the platform because it's "better than nothing," as one publisher noted. Full Story: [Digiday (tiered subscription model)]( (2/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [W+K, TurboTax help Jason Sudeikis for Super Bowl]( Adweek [] - [W+K, Michelob Ultra tap sports stars for "Superior Bowl"]( Marketing Dive [] - [W+K, Bud Light Next unveil Super Bowl ad]( Adweek [] - [Highdive pairs Anna Kendrick, Barbie for Rocket Homes]( Ad Age (tiered subscription model) [] - [GS&P, Sam Adams show Your Cousin partying with robots]( ShootOnline (free content) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Love is not love Which alters when it alteration finds, Or bends with the remover to remove. 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