New York agency leaders talk city's future

W+K, TurboTax help Jason Sudeikis for Super Bowl | Anomaly, McGregor doubt the power of "Stuff" for Expedia | Mirimar taps Lil Dicky for the "Gopuff Quartertime Show" Created for {EMAIL} | [Web Version]( February 10, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K, TurboTax help Jason Sudeikis for Super Bowl]( [W+K, TurboTax help Jason Sudeikis for Super Bowl]( (TurboTax/YouTube) Wieden+Kennedy's 45-second Super Bowl spot for TurboTax shows people with complicated lives using the brand's Live AI expert matching feature, including Jason Sudeikis, who "shot a Super Bowl commercial in Los Angeles" and lives in New York but works in London. The campaign includes a TikTok challenge, personalized Spotify playlists and special Tinder profiles for its tax experts. Full Story: [Adweek]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Connecting advertisers with DOOH screens globally Hivestack is the largest independent, global, full stack, marketing & adtech company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. Our suite of solutions allows advertisers to plan, activate and measure DOOH campaigns at scale and enables media owners to optimize and unlock the earning potential of their DOOH inventory. [Learn more.]( ADVERTISEMENT: [] Creative [] [Anomaly, McGregor doubt the power of "Stuff" for Expedia]( [Anomaly, McGregor doubt the power of "Stuff" for Expedia]( (Expedia/YouTube) Anomaly created a 30-second "Stuff" Super Bowl spot for Expedia that's running during the first quarter and features Ewan McGregor, who doubts that people will ever regret not buying more "stuff" but they will regret not having seen more of the world. The brand is inviting Twitter users on Super Bowl Sunday to win one grand prize of reward points valued at $25,000 along with 19 $5,000 prizes. Full Story: [Adweek]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mirimar taps Lil Dicky for the "Gopuff Quartertime Show"]( [Mirimar taps Lil Dicky for the "Gopuff Quartertime Show"]( (Gopuff/YouTube) Gopuff, with Mirimar, created a video that features Lil Dicky lamenting that he's never been invited to perform at the Super Bowl halftime show, which is why he's created the "Gopuff Quartertime Show," an event that will stream on Twitter and social media between the first and second quarters of the game. The spot shows Lil Dicky reach out to Cardi B, who flatly refuses his invitation to appear. Full Story: [Ad Age (tiered subscription model)]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to Align Marketing and Sales — And Why It Matters To You Discover the keys to marketing and sales alignment, and learn how it can lead to closing more deals, driving greater revenue, and building long-term customer relationships — at the individual and account level. [Watch the webinar.]( ADVERTISEMENT: [] Agency Insider [] [New York agency leaders talk city's future]( Agency leaders in New York talk about the city's advertising future in light of the pandemic and why, although remote work has changed office space needs, they're not deserting the city. "People get into advertising and marketing because we are misfits, but also very social -- we love the interaction," says Mekanism CEO Jason Harris, adding, "People go to New York for energy ... you have to figure out a way to get people together." Full Story: [The Drum (free registration)]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [WPP's Judy Jackson on being Black in advertising]( Judy Jackson, global head of culture at WPP, talks about her experience as a Black person in advertising and what she'd like to see from the industry. "There is more focus on agencies hiring diverse creative teams, but not enough focus on attracting people into the industry or growing talent from within," Jackson says. Full Story: [Campaign US (tiered subscription model)]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Tired of biased news stories? Try 1440. Over 1 million daily readers escape the opinions reported by traditional media outlets by subscribing to The 1440 Daily Digest. 1440 (edited by a scientist) scours 100+ news sources and delivers a just-the-facts news briefing to your inbox daily. [Subscribe for free!]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our partners - [People Follow People: 12 Characteristics of an Influential Leader]( - [The Best Questions to Ask at the End of an Interview]( - [The 80 Best Micro Habits to Change Your Life]( - [Tips & Tricks Guide - Leadership Skills]( - [8 Tricks to Boost Excel Productivity]( [] Agency News [] [Felix Richter leaves Droga5 NY for Mother]( Droga5 New York's Felix Richter is leaving his role as co-chief creative officer at the agency to join Mother as chief creative officer of its London office and as global creative partner. He will be replaced by Scott Bell, who is being promoted by Droga5 from his current position as executive creative director. Full Story: [Ad Age (tiered subscription model)]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Adobe launches tools to bolster mobile marketing efforts]( Brands can tap into new features within Adobe Journey Optimizer for personalization, location-based adjustments and other mobile marketing enhancements. These include in-app and text message design options, personalized one-time and campaign communications, and messaging triggers when consumers enter locations such as a sports or entertainment venue. Full Story: [MediaPost Communications (free registration)]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Sometimes you forget that just beyond the clouds the sun is shining. 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