Mekanism taps 61 HBO stars, including a ranting Oliver

Translation spotlights mental well-being with Curry for Kaiser Permanente | Droga5's Under Armour ad starring Phelps is remade by man with cerebral palsy | Mekanism taps 61 HBO stars, including a ranting John Oliver Created for {EMAIL} | [Web Version]( April 10, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Translation spotlights mental well-being with Curry for Kaiser Permanente]( [Translation spotlights mental well-being with Steph Curry for Kaiser Permanente]( Click to watch video (Kaiser Permanente Thrive/YouTube) Translation's new national campaign for Kaiser Permanente features basketball star Steph Curry battling his inner demons in a deprivation tank, showing that even the most successful people struggle to overcome the negative voices in their head. "In 2017, we said there's more to mental health than just depression, and we wanted to find a way we can address the topic that's relevant to a broader audience," Kaiser Permanente's Lawrence Montgomery said. [Advertising Age]( (4/7), [The Drum (Glasgow, Scotland)]( (4/9), [MediaPost Communications]( (4/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Developing a New Framework to Evaluate Video To date, there hasn't been a simple way to assess digital video across all forms and channels. That's why we developed the Moat Video Score using research that links its components to brand equity. [Read our white paper]( to see the research behind the score and what it means for video measurement. ADVERTISEMENT [] Creative [] [Droga5's Under Armour ad starring Phelps is remade by man with cerebral palsy]( Droga5's "Rule Yourself" spot for Under Armour that starred Michael Phelps has inspired Johnny Agar, a man who has cerebral palsy, to train for Ironman competitions with his father, and his mom recreated the ad with her son as the star. Phelps tweeted his support, and an Under Armour brand representative said, "Embodying the true definition of being an athlete, Johnny's story has inspired others as he continues to push himself to new heights." [Adweek]( (4/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Mekanism taps 61 HBO stars, including a ranting John Oliver]( [Mekanism taps 61 HBO stars, and a ranting John Oliver]( Click to watch video (HBO/YouTube) Mekanism's new push for HBO features an anthem ad with 61 stars giving their impression of the channel's iconic static black-and-white opener with the choir-like "Ahh" sound. An additional spot sees John Oliver ranting about viewers not tuning in to the network because of its opener, humorously asserting that the "Ahh" spot is a form of "corporate bullying." [Advertising Age]( (4/7), [Deadline.com]( (4/7), [The A.V. Club]( (4/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Video: 4A's Transformation attendees get passionate about diversity]( Attendees of the 4A's Transformation conference share their thoughts on talent and diversity in advertising. Points raised include the need to focus on improving diversity measures, how to attract millennial talent and the importance of empathetic leadership. [The Drum (Glasgow, Scotland)]( (4/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Sorrell: Industry wants Facebook, Google competitors]( Google and Facebook are reaping the benefits of around 75% of digital ad investment, but brands want more players, WPP CEO Sir Martin Sorrell said. "What our clients want and what our agencies want is more competition of the space, anything that gives more competition to the duopoly," he said. [CNBC]( (4/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Agencies gear up to pitch for Vroom]( Digital used car startup Vroom has launched a creative agency review, and shops pitching reportedly include BBDO, Anomaly and 72andSunny. The brand plans to spend around $20 million on a future campaign, which will include TV, radio and out-of-home advertising, according to sources. [Adweek]( (4/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Google launches fact-checking tags in search]( Google is rolling out "Fact Check" tags to its search results and News pages, with information that can be labeled as "True" or "Pants on Fire!" also including the details of the third party that checked the facts. Content that includes a fact check label won't be prioritized in results, the company said. [Bloomberg]( (4/7) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [How To Stay Ahead Of The Client's Changing Needs]( Brent Hodgins Hodgins (4A's) Join Brent Hodgins of Mirren Business Development as he discusses how clients are shifting to a greater focus on technology, data and business performance. This webinar will address how these client trends impact your business, organic growth and new business planning. Further, you'll learn how to capitalize on the coming changes. [Learn more.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [How New Talent Can Take Charge Of Their Careers]( IPA Foundation Certificate The IPA Foundation Certificate brings new talent up to speed with an overview of the entire industry and how their role functions within it. After completing the 35 hours of award-winning e-learning and a 2 hour online exam, new employees will be emboldened to contribute to their team's success, positively impacting the bottom line. Enrollment is now open for the June 26 exam. [Learn more.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Why Pepsi's Kendall Jenner ad missed the mark]( Adweek [] - [Social users mock Pepsi's Kendall Jenner ad]( Advertising Age [] - [High school students create Spotify campaigns for 4A's competition]( Campaign US (free registration) [] - [Future 4A's CEO Marla Kaplowitz on diversity, value, partnership with ANA]( Campaign US (free registration) [] - [Execs at 4A's Transformation discuss how to drive agency success]( Advertising Age [] [] Whatever women do, they must do twice as well as men to be thought half as good. Luckily, this is not difficult. 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