Maximum Effort's Reynolds, Dewey on "fastvertising"

GSD&M casts Andy Richter for Avocados From Mexico | Special Group, Uber Eats tap Coolidge, Noah, Paltrow | Ten6 taps J.B. Smoove, Halle Berry for Caesars Sportsbook Created for {EMAIL} | [Web Version]( February 4, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [GSD&M casts Andy Richter for Avocados From Mexico]( [GSD&M casts Andy Richter for Avocados From Mexico]( (Avocados from Mexico/YouTube) GSD&M revealed a teaser of its 30-second Super Bowl spot for Avocados From Mexico, which stars Andy Richter as Caesar. The teaser shows Richter in front of a mirror trying to convince himself he can pull off playing Caesar and introduces the brand's "Addvocados" campaign. Full Story: [Adweek]( (2/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Connecting advertisers with DOOH screens globally Hivestack is the largest independent, global, full stack, marketing & adtech company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. Our suite of solutions allows advertisers to plan, activate and measure DOOH campaigns at scale and enables media owners to optimize and unlock the earning potential of their DOOH inventory. [Learn more.]( ADVERTISEMENT: [] Creative [] [Special Group, Uber Eats tap Coolidge, Noah, Paltrow]( [Special Group, Uber Eats tap Coolidge, Noah, Paltrow]( Uber Eats' Super Bowl ad teaser featuring Jennifer Coolidge (Uber Eats/YouTube) Special Group US created a series of teasers for its 30-second Super Bowl spot for Uber Eats, which is running during the game's second quarter. The "Uber Don't Eats" videos star Jennifer Coolidge, Trevor Noah and Gwyneth Paltrow all eating nonfood items like lipstick, candles and deodorant that come in their Uber Eats deliveries. Full Story: [Ad Age (tiered subscription model)]( (2/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ten6 taps J.B. Smoove, Halle Berry for Caesars Sportsbook]( Ten6 created Caesars Sportsbook's first Super Bowl spot, which will run during the second quarter. The 30-second ad will continue to feature J.B. Smoove as Julius Caesar, Halle Berry as Cleopatra and Eli, Peyton, Cooper and Archie Manning as themselves. Full Story: [Ad Age (tiered subscription model)]( (2/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to Align Marketing and Sales — And Why It Matters To You Discover the keys to marketing and sales alignment, and learn how it can lead to closing more deals, driving greater revenue, and building long-term customer relationships — at the individual and account level. [Watch the webinar.]( ADVERTISEMENT: [] Agency Insider [] [Maximum Effort's Reynolds, Dewey on "fastvertising"]( [Maximum Effort's Reynolds, Dewey on "fastvertising"]( (Ryan Reynolds/Twitter) Maximum Effort's Ryan Reynolds and George Dewey talk about the agency's approach to "fastvertising," most recently shown by a video for Mint Mobile that was created within six hours of Dave Foley tweeting that he'd like to star in one of the brand's ads. "We definitely like to move faster and with less overthink and some of that can be good for our industry but these occurrences are the exception, not the rule," Dewey says. Full Story: [Adweek]( (2/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dentsu Health's Collette Douaihy on health care creative]( Collette Douaihy, chief creative officer at Dentsu Health, talks about her favorite work and the state of talent and creativity in health care advertising. "We must continue to push health care advertising further -- to go big, bold and not routinely return to what has worked in the past," Douaihy says, adding, "Brands need to tell an emotional story and stand for something beyond just functional benefits." Full Story: [Muse by Clio]( (2/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Tired of biased news stories? Try 1440. The 1440 Daily Digest team scours hundreds of sources every day to provide a concise, comprehensive, and objective view of what's happening in the world. 1440 brings you fact-based news on culture, science, sports, politics, business, and more—all in a 5-minute read. [Sign up now!]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our partners - [eGuide - Five-Point Leadership]( - [The Best Bosses Say These 9 Things]( - [Power Words to Use On Your Resume]( - [The Guide to Leadership from ResourcefulManager]( [] Agency News [] [Burger King launches US creative, media review]( Burger King is reviewing its US creative and media accounts, inviting incumbents David and Horizon to participate. Parent company Restaurant Brands also is reviewing the US media business for Popeyes and Tim Hortons, also currently handled by Horizon. Full Story: [MediaPost Communications (free registration)]( (2/3), [Ad Age (tiered subscription model)]( (2/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Publicis Groupe reports "record year," doubles staff bonuses]( The Drum (free registration) (2/3) [] - [Tombras wins media, creative AOR for Steak-umm]( Ad Age (tiered subscription model) (2/3) Reach travel & hospitality professionals with SmartBrief Over 210,000 travel & hospitality decision-makers rely on SmartBrief to stay on top of the news shaping their industries. Let SmartBrief work with you to create a custom marketing plan to reach your goals. [Download our media kit](. ADVERTISEMENT [] Media [] [NBC says only pregame ads remain for Super Bowl]( [NBC says only pregame ads remain for Super Bowl]( (NFL/Twitter) All of the approximately 70 in-game ads for the Super Bowl, with a few topping out at $7.1 million for a 30-second spot, are sold out across NBC, Telemundo and digital platforms, such as Peacock. NBC says only some pregame ads remain available, and 40% of the game's ads are from new advertisers. Full Story: [MediaPost Communications (free registration)]( (2/3), [Ad Age (tiered subscription model)]( (2/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Amazon yields strong ad gains for 2021]( Amazon yields strong ad gains for 2021 (Amazon) Amazon's first ad sales disclosure reveals 32% fourth-quarter gains and a $31.2 billion total for 2021, which eclipses rivals Microsoft, Snap and Pinterest. Sponsored ads, measurement and streaming video will be key areas of focus this year, says Amazon Chief Financial Officer Brian Olsavsky. Full Story: [CNBC]( (2/3), [GeekWire]( (2/3), [AdExchanger (tiered subscription model)]( (2/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Each person must live their life as a model for others. Rosa Parks, civil rights activist February is Black History Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005