Grey likens Applebee's to "Cheers" | Johannes Leonardo, Oscar Mayer make "bologna" masks | McCann, Enfamil celebrate early Super Bowl babies
Created for {EMAIL} | [Web Version]( January 19, 2022
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[] [Grey likens Applebee's to "Cheers"](
[Grey likens Applebee's to "Cheers"]( (Applebee's Grill & Bar/YouTube)
Grey created a 60-second "Here's to the Regulars" spot for Applebee's that is set to the theme tune from "Cheers" and celebrates the chain's customers, including families, veterans, members of youth sports teams and firefighters. The ad, directed by Smuggler's Henry-Alex Rubin, is running during prime-time TV and the NFL playoffs. Full Story: [Muse by Clio]( (1/18)
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[] [Johannes Leonardo, Oscar Mayer make "bologna" masks](
Johannes Leonardo, Oscar Mayer make "bologna" masks (Kraft Heinz)
Johannes Leonardo created a "bologna" beauty face mask for Oscar Mayer that the brand says "induces unparalleled serotonin surges and a prolific amount of selfies." The masks resemble a slice of bologna with bitten-out holes for eyes and mouths, and are "[i]nspired by those who used to playfully make masks out of their bologna as kids," says Oscar Mayer's Lindsey Ressler. Full Story: [Ad Age (tiered subscription model)]( (1/19)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McCann, Enfamil celebrate early Super Bowl babies](
[McCann, Enfamil celebrate early Super Bowl babies]( (Reckitt US/YouTube)
McCann Worldgroup created a digital "Enfamil Early Kickoff" campaign that features premature babies whose due dates were supposed to coincide with the Super Bowl and adults who also were born premature, including NFL player Mekhi Becton. The push highlights the brand's ongoing support for premature babies and encourages viewers to share their own stories on social media by tagging the brand and using "#EnfamilEarlyKickoff." Full Story: [Ad Age (tiered subscription model)]( (1/18)
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[] [4A's, Spotify team to boost Black creatives](
The 4A's Foundation partnered with Spotify to launch a one-year creative program for four Black creatives who have between one to three years experience within the advertising industry. "We really want to prepare Black creatives and make sure they feel confident stepping into this industry," says Geraldine Mpetey, program manager at the American Association of Advertising Agencies. Full Story: [Adweek]( (1/18)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [AdColor: How diverse talent experiences ad industry](
An advertising workplace study by AdColor found that 57% of women have encountered sexual harassment, more than 70% of Asian Americans say they've experienced anti-Asian hate since the pandemic began and 38% of creatives of color say they have "experienced job loss due to ethnicity." The study also highlights the reasons diverse talent leaves the industry, including "psychologically unsafe work environments" and a lack of focus on truly improving diversity issues. Full Story: [Ad Age (tiered subscription model)]( (1/18)
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[] [IPG names new global CMO, new CEO for UM US](
IPG Mediabrands has promoted Lynn Lewis to global chief marketing officer and named Joe DeMiero as UM US CEO, replacing Lewis. DeMiero joins after serving as CEO of Publicis Groupe's Hawkeye, and says of his new agency, "It's too rare in our industry that culture is prioritized in the ways UM prioritizes culture." Full Story: [Campaign US (tiered subscription model)]( (1/18)
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[] [How Meta is seeking to monetize the metaverse](
Meta has filed applications for hundreds of patents that could be used to monetize its digital world, such as sponsored real-world objects (like shoes) and personalized ads based on social media likes and comments, according to documents uncovered by the Financial Times. "For us, the business model in the metaverse is commerce-led. Clearly ads play a part in that," said Nick Clegg, Meta's head of global affairs. Full Story: [TechRadar]( (1/18), [Protocol]( (1/18)
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