McCann, Enfamil celebrate early Super Bowl babies

Grey likens Applebee's to "Cheers" | Johannes Leonardo, Oscar Mayer make "bologna" masks | McCann, Enfamil celebrate early Super Bowl babies Created for {EMAIL} | [Web Version]( January 19, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Grey likens Applebee's to "Cheers"]( [Grey likens Applebee's to "Cheers"]( (Applebee's Grill & Bar/YouTube) Grey created a 60-second "Here's to the Regulars" spot for Applebee's that is set to the theme tune from "Cheers" and celebrates the chain's customers, including families, veterans, members of youth sports teams and firefighters. The ad, directed by Smuggler's Henry-Alex Rubin, is running during prime-time TV and the NFL playoffs. 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Full Story: [Ad Age (tiered subscription model)]( (1/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McCann, Enfamil celebrate early Super Bowl babies]( [McCann, Enfamil celebrate early Super Bowl babies]( (Reckitt US/YouTube) McCann Worldgroup created a digital "Enfamil Early Kickoff" campaign that features premature babies whose due dates were supposed to coincide with the Super Bowl and adults who also were born premature, including NFL player Mekhi Becton. The push highlights the brand's ongoing support for premature babies and encourages viewers to share their own stories on social media by tagging the brand and using "#EnfamilEarlyKickoff." Full Story: [Ad Age (tiered subscription model)]( (1/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Tired of biased news stories? Try 1440. 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