Fortnight Collective, One Brands say "Don't Eat Chalk"

Tombras, Zaxby's debut "Guy on a Buffalo Wing" | Wolfgang designs a Thundertruck electric vehicle | Fortnight Collective, One Brands say "Don't Eat Chalk" Created for {EMAIL} | [Web Version]( January 13, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Tombras, Zaxby's debut "Guy on a Buffalo Wing"]( [Tombras, Zaxby's debut "Guy on a Buffalo Wing"]( (Zaxby's/YouTube) Tombras created a two-minute "Guy on a Buffalo Wing" spot that debuted during the College Football Playoff National Championship game and plays on the "Guy on a Buffalo" video series that went viral 10 years ago from the band Jomo and the Possum Posse. The ad features a reworked version of the song written and performed by the band and touts Zaxby's Buffalo Garlic Blaze sauce with the story of a man riding a Buffalo wing in the great outdoors. Full Story: [Muse by Clio]( (1/12), [Adweek]( (1/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 11,000 cross-platform TV programs. Through audience targeting and insights from aggregated Comcast viewership data, Effectv helps you reach the highly engaged TV and streaming viewers needed to generate results for your brand. [Learn more.]( ADVERTISEMENT: [] Creative [] [Wolfgang designs a Thundertruck electric vehicle]( [Wolfgang designs a Thundertruck electric vehicle]( (Thundertruck.ev/Instagram) Wolfgang spent two years developing a Thundertruck electric vehicle in collaboration with automotive and design engineering experts, and the agency is officially launching an IP division. A "Made for Outsiders" campaign from the agency touts the concept vehicle, and Wolfgang's Colin Jeffery says, "It could be a really powerful tool for us as we look for new revenue streams and ways to flex creatively." Full Story: [Ad Age (tiered subscription model)]( (1/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Fortnight Collective, One Brands say "Don't Eat Chalk"]( [Fortnight Collective, One Brands say "Don't Eat Chalk"]( (One1Brands/YouTube) Fortnight Collective is touting Hershey's One Brands protein bars with a campaign that features a series of spots showing fitness fans biting into other snack bars, only to get a mouthful and face covering of chalk dust. The push features the tagline "Don't Eat Chalk" and is running across social media, programmatic ad channels, YouTube, Amazon and additional platforms. Full Story: [Adweek]( (1/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to Align Marketing and Sales — And Why It Matters To You Discover the keys to marketing and sales alignment, and learn how it can lead to closing more deals, driving greater revenue, and building long-term customer relationships — at the individual and account level. [Register for the webinar.]( ADVERTISEMENT: [] Agency Insider [] [David&Goliath's Ben Purcell talks favorite work]( Ben Purcell, chief creative officer at David&Goliath, talks about creative inspirations and favorite work. Purcell explains why creating an experiential campaign for Universal Studios' "King Kong" was one of his favorite projects and being inspired by Gary Goldsmith's copy for Crayola, "Toys break. Crayons multiply." Full Story: [Muse by Clio]( (1/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agencies: It's time to rethink your people approach]( [Agencies: It's time to rethink your people approach]( (Pixabay) Employees are not a commodity and the agencies that embrace an empathetic, transparent and curious leadership approach will successfully navigate the current talent crisis, writes Kate Wolff, founder and CEO of Lupine Creative. "Empathy grows within agency culture when we teach people to understand the gap between perceptions and intentions, and the importance of treating both sides of any interaction with an equal ear," Wolff writes. Full Story: [SmartBrief/Marketing]( (1/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Tired of biased news stories? Try 1440. The 1440 Daily Digest team scours hundreds of sources every day to provide a concise, comprehensive, and objective view of what's happening in the world. 1440 brings you fact-based news on culture, science, sports, politics, business, and more - all in a 5-minute read. [Subscribe for free now!]( ADVERTISEMENT: Sponsored content from The Wall Street Journal Free to read exclusively for SmartBrief readers - [Are AirPods Out? 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[Download the playbook.]( ADVERTISEMENT: [] Media & Technology Trends [] [Instagram dethrones TikTok for download rankings]( [Instagram dethrones TikTok for download rankings]( (Pixabay) Instagram toppled TikTok for the top spot on Sensor Tower's global nongaming app download rankings for the fourth quarter of 2021, driven primarily by users in India, where TikTok is banned. The rest of the top five apps were, in order, TikTok, Facebook, WhatsApp and Telegram. Full Story: [TechCrunch (tiered subscription model)]( (1/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Editor's Note [] Do you have insight into digital marketing? SmartBrief publishes original posts about [digital marketing at SmartBrief Originals](. Submitting guest posts is a great way to share your perspective and strengthen your credibility. If you're interested in seeing your work published at SmartBrief.com and possibly in this newsletter, [email SmartBrief your ideas](mailto:mike.driehorst@futurenet.com). 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