Embrace Change in Media Planning

Download Nielsen’s Media Planning Report. Created for {EMAIL} | [Web Version]( This is a paid advertisement for SmartBrief readers. The content does not necessarily reflect the view of SmartBrief or its Association partners. [4A's SmartBrief]( [4A's SmartBrief]( [Embrace Change in Media Planning: 3 pillars of effectiveness]( If the last 18 months of uncertainty have taught us anything, it's that the old way of doing things doesn't have to be the only way. Planning for future uncertainty requires advertisers to shift from a fixed mindset to one of growth. [Download Nielsen's Embrace Change in Media Planning: 3 Pillars of Effectiveness]( to learn how to navigate the current and future state of disruption. Key takeaways include: - Focus on people - use person-level data to center your response to the pandemic's impact on the consumption of goods and media around people - Adopt a continuous strategy - treat planning as an always-on exercise versus something that is executed every 12-18 months - Implement connected planning - add transparency to the marketing workflow and ensure data partners make the process as simple as possible [DOWNLOAD]( Copyright © 2022, The Nielsen Company (US), LLC. All rights reserved. [675 6th Ave #3 New York, NY 10010]( About this email: SmartBrief will occasionally send emails from our business partners promoting products and services likely to be of interest to our readers. The content of these messages does not necessarily reflect the view of SmartBrief or its association partners. [Unsubscribe]( | [Privacy policy]( Future US LLC ©, 10th floor, 1100 13th Street, Suite #1000, N.W Washington, DC 20005