Agency pros share 2022 resolutions

Duncan Channon urges support for foster care kids | Publicis says "Feel Fitacular" with Planet Fitness | Known, Talkspace tout therapy with Michael Phelps Created for {EMAIL} | [Web Version]( January 3, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Duncan Channon urges support for foster care kids]( [Duncan Channon urges support for foster care kids]( (San Francisco Court Appointed Special Advocates/YouTube) Duncan Channon created a pro bono "Show Up" campaign for San Francisco Court Appointed Special Advocates that features two spots urging diverse adults to become advocates for foster care children to help them navigate the system. An anthem 30-second "How Not to Be a Hero" ad, with voice-overs in Spanish and English, emphasizes that foster children don't need a hero, just someone to be their champion. Full Story: [ShootOnline (free content)]( (12/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Media Buying ‘Toon’ Up for Better ROI Marketers lose millions each year to ad fraud. AAM partnered with The Marketoonist on a digital media buying guide that introduces a new assurance solution and a practical approach to explaining fraud misconceptions and the benefits of buying audited media. [Learn more.]( ADVERTISEMENT: [] Creative [] [Publicis says "Feel Fitacular" with Planet Fitness]( [Publicis says "Feel Fitacular" with Planet Fitness]( (Planet Fitness/YouTube) Publicis Groupe's Team Lift created a "Feel Fitacular" campaign for Planet Fitness that features a humorous anthem spot starring actor Jeff Meacham explaining the psychological upside of gym membership to a host of familiar faces including William Shatner, Dennis Rodman, Jane Krakowski and TikTok star @AngryReactionsGuy. Team Lift collaborated with Publicis New York and Le Truc on the campaign. Full Story: [Ad Age (tiered subscription model)]( (12/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Known, Talkspace tout therapy with Michael Phelps]( [Known, Talkspace tout therapy with Michael Phelps]( (Talkspace/YouTube) Known's campaign for Talkspace features a series of TV spots showing how the brand's online therapists can spur positive change in people's lives. One ad stars Michael Phelps, who began working with the brand in 2018. Full Story: [Ad Age (tiered subscription model)]( (12/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Remembering Betty White's advertising career]( [Remembering Betty White's advertising career]( One of the 2012 L.A. Zoo ads that teamed Betty White with Slash. (L.A. Zoo/YouTube) Betty White passed away at the age of 99 and, aside from her iconic TV roles, she appeared in many ads during her career. Some of White's most notable advertising campaigns are highlighted in these articles, including BBDO's 2010 Super Bowl spot for Snickers, her cameo as Smokey Bear in 2019 and 2012 ads for the L.A. Zoo alongside Slash. Full Story: [Ad Age (tiered subscription model)]( (12/31), [Adweek]( (12/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency pros share 2022 resolutions]( Agency pros share 2022 resolutions (Pixabay) Agency leaders are among the advertising executives who share their resolutions and hopes for the industry in 2022, including Erich and Kallman's Kate Higgins, who says, "I'd like to ask every single person in advertising to take an oath to be more inclusive." Havas' Dan Lucey notes, "Agencies must continue to inspire our workforce -- and bring back the fun we lost the past two years," while GroupM's Kirk McDonald says, "I feel like the workforce of today and the future want to be involved in more purposeful, engaged work." Full Story: [Ad Age (tiered subscription model)]( (1/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Adweek is keeping an eye on these 15 agencies]( Adweek editors pick 15 creative agencies whose work they're most excited to see in 2022. Among the agencies highlighted are 360i, Gut, Fred & Farid L.A., Arts & Letters, Majority, Ogilvy and Movers + Shakers. Full Story: [Adweek]( (12/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Big tech, startups vie for live shopping dollars]( The live shopping success of startups Whatnot and NTWRK drove Facebook, TikTok and YouTube to ramp up shopping efforts last year to tap into the US livestream commerce market that Coresight Research projects will reach $25 billion by 2023. "The ones that will win the ad dollars will have scale, brand safety and strongest return on investment," says Rachel Tipograph, founder of e-commerce marketing platform Mikmak. Full Story: [Modern Retail (tiered subscription model)]( (12/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Cheers to a new year and another chance for us to get it right. Oprah Winfrey, talk show host, media executive, actor, philanthropist [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) Future US LLC ©, 10th floor, 1100 13th Street, Suite #1000, N.W Washington, DC 20005