Agencies get creative with holiday greetings

The Boathouse taps Martin Short for SingleCare | Campbell Ewald, OnStar help you follow Santa | Berlin Cameron, Under Armour create Stephen Curry NFT Created for {EMAIL} | [Web Version]( December 23, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [The Boathouse taps Martin Short for SingleCare]( [The Boathouse taps Martin Short for SingleCare]( (SingleCare/YouTube) The Boathouse created a campaign for SingleCare that stars Martin Short in a spot that begins with him in line at a pharmacy wondering how he can spread the word about how the brand could reduce the cost for prescriptions. Short then performs in a series of fast-paced skits, imagining himself sharing the news in an emotional TV interview, as a director and by performing in a musical. Full Story: [Adweek]( (12/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Better ROI Through Digital Media Assurance A new digital media buying guide takes a practical approach to explaining ad fraud misconceptions and introduces a new solution that improves marketing ROI — all with a side of humor from The Marketoonist. [Download now.]( ADVERTISEMENT: [] Creative [] [Campbell Ewald, OnStar help you follow Santa]( [Campbell Ewald, OnStar help you follow Santa]( (OnStar/YouTube) Campbell Ewald created a 60-second spot for OnStar that showcases the brand's partnership with the North American Aerospace Defense Command to enable children to find Santa's sleigh via their parents' in-vehicle OnStar plans. The ad, running across social and digital, shows a little boy on Christmas Eve telling all the fake Santas he meets in stores or on the street where the real Santa is right at that moment. Full Story: [MediaPost Communications (free registration)]( (12/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Berlin Cameron, Under Armour create Stephen Curry NFT]( Berlin Cameron, Under Armour create Stephen Curry NFT (Under Armour) Under Armour, with Berlin Cameron, NewKino and Luna, created a nonfungible token to honor Stephen Curry achieving the most 3-pointers in basketball history. The NFT features the Curry Flow 9 sneaker worn by the basketball star when the record was broken and those who purchase the token can wear the sneakers virtually on their avatars across various platforms. Full Story: [Ad Age (tiered subscription model)]( (12/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agencies get creative with holiday greetings]( Kyle O'Brien rounds up Adweek's favorite holiday greetings from agencies. Among those highlighted are BBDO Minneapolis' 2021 Scarf that commemorates the year's most notable moments, The Martin Agency's animated "Pass the Butter" rap, FCB New York's "It's a Never Normal Life" original song and dance, and Movers+Shakers' holiday album, "All I Want for Christmas is Views." Full Story: [Adweek]( (12/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [2021's biggest agency headlines reveal 6 trends]( The Drum (free registration) (12/22) [] - [Media.Monks' Wesley ter Haar on the future of creativity]( Campaign US (tiered subscription model) (12/21) Featured Content Sponsored Content from 1440 Media [Tired of being told how to think?]( Check out 1440 - The fastest way to an impartial point-of-view. The team at 1440 scours over 100+ sources so you don't have to. Culture, science, sports, politics, business and everything in between - in a 5-minute read each morning, 100% free. [Sign up now!]( [] Agency News [] - [Omnicom Group co-founder Barry Loughrane passes away]( Ad Age (tiered subscription model) (12/22) [] - [Sources: McDonald's is moving US media from OMD to Starcom]( Ad Age (tiered subscription model) (12/22) [] Media & Technology Trends [] [Microsoft to boost media offerings with Xandr acquisition]( Microsoft has forged a deal to acquire AT&T's programmatic adtech unit Xandr for an undisclosed amount. Mikhail Parakhin, Microsoft's president of web experiences, says the purchase of Xandr will create a marketplace "that respects consumer privacy preferences, understands publishers' relationships with consumers and helps advertisers meet their goals." Full Story: [Marketing Dive]( (12/21), [The Drum (free registration)]( (12/21), [AdExchanger (tiered subscription model)]( (12/21), [MediaPost Communications (free registration)]( (12/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Team Leadership Certification (TLC)]( [4A's Team Leadership Certification (TLC)]( (4A's) The TLC for Managers is a 12-week certification program that provides participants with the skills to grow beyond tactical management and become leaders who promote performance, growth and well-being among agency teams. [Learn more and register for some TLC](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] SmartBrief will not publish Dec. 24 to 31 In observance of Christmas and New Year's holidays, SmartBrief will not publish Friday, Dec. 24, through Friday, Dec. 31. Publication will resume Monday, Jan. 3. 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