Women: Advertising needs you

Cornett dismays kids with "Non Fungible Thoroughbreds" | Gut, Heinz help Call of Duty gamers "Eat with no defeat" | Talon America, Havas tout Puma sneaker with OOH AR Created for {EMAIL} | [Web Version]( December 20, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Cornett dismays kids with "Non Fungible Thoroughbreds"]( [Cornett dismays kids with "Non Fungible Thoroughbreds"]( (Visit LEX/YouTube) Cornett created a "Non Fungible Thoroughbreds" campaign for VisitLEX that features a 90-second spot showing a mom blindfold her daughter before entering a stable block only to reveal some underwhelming nonfungible tokens with retro horse designs. "Nonfungible thoroughbreds are the affordable alternative to costly analog horses," a voice-over says as children react angrily to the gift on Christmas Day, and the NFTs can be purchased with proceeds donated to Old Friends Farm. Full Story: [Muse by Clio]( (12/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How AI Is Changing Advertising For Good The advertising industry is constantly changing - the next big thing is just around the corner. No, it's not cookies: it's AI. Learn everything you need to know about AI in advertising, plus 3 actionable steps you can take as cookies go away. [Download the Guide.]( ADVERTISEMENT: [] Creative [] [Gut, Heinz help Call of Duty gamers "Eat with no defeat"]( [Gut, Heinz help Call of Duty gamers "Eat with no defeat"]( (Heinz/YouTube) Gut partnered with Activision to create a "Heinz Hidden Spots" campaign within Call of Duty: Warzone Pacific that uses the Heinz logo to mark hiding spots on the game's map designed to help gamers eat in real life without the risk of losing a life in the game. The campaign features the slogan "Eat with no defeat," and includes a 30-second spot, as well as collaborations with YouTube and Twitch gamers. Full Story: [Ad Age (tiered subscription model)]( (12/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Talon America, Havas tout Puma sneaker with OOH AR]( Puma, with Talon America, Havas Media, Grand Visual and Nowadays, is touting the MB.01 signature basketball sneaker for NBA Rookie of the Year LaMelo Ball with augmented reality bus shelter ads in New York City. The AR ads enable passersby to take photos and create personalized content that is shareable via social media. Full Story: [MediaPost Communications (free registration)]( (12/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Women: Advertising needs you]( Women: Advertising needs you (Pixabay) Chemistry's Courtney Saul urges women to remain in the advertising industry, offering four strategies to help female professionals stay and drive change from within. "Find somewhere flexible. Find people you want to work with. Find a place with women in your situation," Saul writes. Full Story: [Ad Age (tiered subscription model)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [IPG CEO Philippe Krakowsky on the company's future]( IPG CEO Philippe Krakowsky talks about why the holding company doesn't take a "brute force approach" with agency integration, noting "it's important to have strong agency brands." Krakowsky discusses the acquisition of Acxiom, the importance of creativity, and says of the future, "The go-forward challenge is to balance our culture, which values and supports agency brands as magnets for talent and key entry points for clients into the broader franchise, with the growing need for specialization." Full Story: [Campaign US (tiered subscription model)]( (12/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from 1440 Media [Tired of being told how to think?]( Check out 1440 - The fastest way to an impartial point-of-view. The team at 1440 scours over 100+ sources so you don't have to. Culture, science, sports, politics, business and everything in between - in a 5-minute read each morning, 100% free. [Sign up now!]( [] Agency News [] [2021's most significant creative leadership moves]( Ann-Christine Diaz takes a look back at some of the year's most notable creative leadership changes. Among those highlighted are David Droga's move to become creative chairman and CEO at Accenture Interactive, Publicis Groupe's launch of Le Truc and Rob Reilly becoming global chief creative officer at WPP. Full Story: [Ad Age (tiered subscription model)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Continued US ad growth spurred by digital, OOH]( Continued US ad growth spurred by digital, OOH (Pixabay) Marketers increased their US advertising spending by 10.3% in November compared to the same month last year, which marks the highest month for aggregate and nine consecutive months of increased spending, according to MediaPost and Standard Media Index. Growth was spurred by year-over-year increases for digital media (17%), out of home (84%) and radio (23%), while Google captured the top share of media budgets. Full Story: [MediaPost Communications (free registration)]( (12/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Client-Centered Thinking]( [Client-Centered Thinking]( (4A's) Join us Jan. 19 and 20 for a hands-on, interactive workshop for senior client-facing individuals delivered by True & North that will put you in your client's shoes so you can show up with empathy and strategic rigor. You'll be working through client opportunity scenarios and collaborating with peers to plan, design and safeguard your most important client conversations. Get [more details here](. 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