DDB, Alma create "Beernaments" for Miller Lite

DDB, Alma create "Beernaments" for Miller Lite | Adam&eve, Jim Beam get festive with Emily Hampshire | Grey, Applebee's combine NFTs, menu on "Meta Mondays" Created for {EMAIL} | [Web Version]( December 14, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [DDB, Alma create "Beernaments" for Miller Lite]( [DDB, Alma create "Beernaments" for Miller Lite]( (Funny Asian Dude/Instagram) DDB and Alma have created "Beernaments" for Miller Lite, a six-pack of branded white globe ornaments to adorn Christmas trees after the eight ounces of beer inside have been consumed. An Instagram video from "Silicon Valley" star Jimmy O. Yang shows how "Beernaments" work and has attracted more than 71,000 views. Full Story: [Ad Age (tiered subscription model)]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Reward Employees with Ease This Holiday Season Give your team the gift of choice while avoiding the hassle of rush orders this holiday season. Avoid shipping delays and frustrating cancellations with [Reward Link®](. ADVERTISEMENT: [] Creative [] [Adam&eve, Jim Beam get festive with Emily Hampshire]( Adam&eve NYC has created a social campaign to launch Jim Beam's limited-edition Bourbon Cream that stars Emily Hampshire from "Schitt's Creek." The push features posts from Hampshire across her Instagram, Facebook and Twitter accounts sharing how fans can "Get to the Good Stuff" with special branded kits available for $19.99 to help buyers, according to Jim Beam, "speed through holiday formalities to get to the part of the festivities where you get to spend quality time with friends and family." Full Story: [MediaPost Communications (free registration)]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Grey, Applebee's combine NFTs, menu on "Meta Mondays"]( [Grey, Applebee's combine NFTs, menu on "Meta Mondays"]( (Applebee's Griil and Bar/Twitter) Grey Group has created a "Meta Mondays" campaign for Applebee's that's allowing people to buy a nonfungible token with burger artwork created by a New York artist, Amber Vittoria, that also comes with a gift card providing free burgers for a year at the chain. The push, with media handled by Current, will offer new combined NFT and menu deals each Monday throughout December. Full Story: [Ad Age (tiered subscription model)]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 11,000 cross-platform TV programs. Through audience targeting and insights from aggregated Comcast viewership data, Effectv helps you reach the highly engaged TV and streaming viewers needed to generate results for your brand. 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"Their early commitment to [Creative-as-a-Subscription] allowed us to work quickly and efficiently together to produce this ad," Reynolds says. Full Story: [Adweek]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Infographic: The Rise and Impact of Virtual Event With the rise of virtual events, the possibilities are endless. Here are some things you need to know, if you are planning to make the switch. [Read on.]( ADVERTISEMENT: Featured Content Sponsored Content from 1440 Media [News without all the B.S.]( Check out 1440 - The fastest way to an impartial point-of-view. The team at 1440 scours over 100+ sources so you don't have to. Culture, science, sports, politics, business and everything in between - in a 5-minute read each morning, 100% free. [Sign up now!]( [] Agency News [] [Nike gets set to review worldwide media]( Nike is readying for a review of its global media business, and sources report that the big holding companies have been contacted. The review is expected to begin next year, be finished by the spring and will include the Nike and Jordan brands, but not Converse. Full Story: [Campaign US (tiered subscription model)]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Better ROI Through Digital Media Assurance A new digital media buying guide takes a practical approach to explaining ad fraud misconceptions and introduces a new solution that improves marketing ROI — all with a side of humor from The Marketoonist. [Download now.]( ADVERTISEMENT: [] Media & Technology Trends [] [Adapting to life without Instagram likes]( Adapting to life without Instagram likes (Pixabay) Brands are counting on Instagram metrics other than likes, following the option to hide like counts rolled out in May, and are evaluating influencers based on brand relevance, campaign objectives and other factors, social media professionals say. 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