How agency culture can thrive during hybrid working

Martin Agency, Geico show Angry Birds attack a home | Coomer creates "Anti-Celebrity Meals" for A&W | BSSP pits Garry Kasparov against AI for Hearthstone Created for {EMAIL} | [Web Version]( December 2, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Martin Agency, Geico show Angry Birds attack a home]( [Martin Agency, Geico show Angry Birds attack a home]( (Geico Insurance/YouTube) The Martin Agency's latest spot for Geico, created in partnership with Rovio Entertainment, shows a couple talking about loving their new house if only it weren't for the bird problem, or more specifically an Angry Bird problem. "Why are these birds so angry?" ponders a neighbor looking over the garden fence as the animated characters crash into windows and destroy pots and furniture. Full Story: [Muse by Clio]( (12/1), [Ad Age (tiered subscription model)]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The IPA Effectiveness Awards now open for entry Having your work scrutinized, dissected and rewarded by the brightest minds in the industry makes a compelling case for extra investment in your brand marketing and helps agencies sharpen their business credentials. Whatever your product category, whether you're an agency or an advertiser, this is the moment to [download your 2022 entry pack.]( ADVERTISEMENT [] Creative [] [Coomer creates "Anti-Celebrity Meals" for A&W]( [Coomer creates "Anti-Celebrity Meals" for A&W]( (A&W Restaurants/Instagram) Coomer created an "Anti-Celebrity Meals" recruitment campaign for A&W that stars four of the chain's employees from Central Kentucky in creative running across social and digital accompanied by uniform T-shirts, window posters and yard signs in their hometowns. Franchisees will be able to choose their own "local celebrities," and the push includes messaging such as "Unlike other chains, we locally source our celeb meals." Full Story: [Adweek]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BSSP pits Garry Kasparov against AI for Hearthstone]( [BSSP pits Garry Kasparov against AI for Hearthstone]( (Hearthstone/YouTube) Butler, Shine, Stern & Partners created a six-minute documentary for Activision's Blizzard Entertainment that shows chess Grandmaster Garry Kasparov take on an artificially intelligent opponent again, this time playing Hearthstone. "Kasparov's battle against the AI was iconic," says BSSP's Sinan Dagli, adding, "We wanted to make sure we told the tales of the match in 1997 and set the scene for Garry's new challenge in Hearthstone." Full Story: [Muse by Clio]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 6 YouTube Ad Trends You Can’t Ignore in 2022 MediaRadar, an award-winning advertising intelligence platform used by over 3,000 media and ad tech companies, just released key insights into YouTube's advertising success. [Get the insights here.]( ADVERTISEMENT: [] Agency Insider [] [Ogilvy's Liz Taylor talks favorite work]( Liz Taylor, global chief creative officer of Ogilvy, talks about her creative inspirations and favorite work. Taylor explains why "Museum of Feelings" for Glade is one of her favorite creative projects and why she's so proud of "The Lost Class" for Change the Ref. Full Story: [Muse by Clio]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agency culture can thrive during hybrid working]( Agencies can maintain company culture during hybrid working with in-person collaboration days, social events when people are in the office and developing new ways to foster relationships, particularly with those who have been hired virtually, writes Intersection's Esther Raphael. "Be mindful of schedules, celebrate accomplishments big and small, and encourage a healthy balance between work and personal schedules," Raphael advises. Full Story: [Adweek]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( What's the role of virtual events in an ABM strategy? With the rise of virtual events, it's easier than ever to utilize ABM to convert prospects into attendees, and attendees into customers. [Learn how]( to flex your event marketing superpowers and create an ABM strategy fit for the future. ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Effective Communication Skills -- The 10 Things You Need to Know]( - [How To Form A New Habit In 10 Simple Steps]( - [The Little Black Book of Leadership: Essential Advice for Managers]( - [Inc.'s 10 Strategies for Success: Lessons from Jeff Bezos, Google, Elon Musk, Warby Parker, and More]( - [12 Modern Job Search Strategies Beyond the Resume 2022]( [] Agency News [] [McCann wins creative AOR for Bissell Homecare]( McCann Worldgroup has won creative agency of record for Bissell Homecare, replacing incumbent ICF Next following a review. "We are thrilled and honored to be awarded strategic and creative responsibilities for Bissell Homecare," said James Ward, president of McCann Detroit, which will manage the account. Full Story: [Ad Age (tiered subscription model)]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [WARC names Ogilvy most creative global agency network]( MediaPost Communications (free registration) (12/1) [] - [Neil Heymann hired as global CCO by Accenture Interactive]( MediaPost Communications (free registration) (12/1) [] Media & Technology Trends [] [PQ Media: Digital, alternative media fueling 2021 spending]( PQ Media predicts marketing media spending will realign to pre-pandemic levels this year with a 7.2% global increase to $1.376 trillion and 8.7% growth in the US to $539 billion. US growth will be driven by digital and alternative media spending with a 14.7% increase, compared with traditional media with 3.7% growth; though, in total dollars, traditional media will still outperform digital and alternative media: $281.13 billion versus $257.91 billion. Full Story: [MediaPost Communications (free registration)]( (12/1), [eMarketer]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] It is December, and nobody asked if I was ready. Sarah Kay, poet [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004