GS&P, Instacart show "How Homemade Is Made"

GS&P, Instacart show "How Homemade Is Made" | Fred & Farid L.A. want you to "Become Who You Are" | Mischief, Amazon Fire TV unleash the superfan in Barbara Created for {EMAIL} | [Web Version]( November 16, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [GS&P, Instacart show "How Homemade Is Made"]( [GS&P, Instacart show "How Homemade Is Made"]( (Instacart/YouTube) Goodby Silverstein & Partners created Instacart's first brand campaign, "How Homemade Is Made," which features an anthem 60-second TV spot showing why "mom's homemade short ribs" are best prepared in her kitchen facilitated by Instacart delivery rather than becoming a mass-produced nightmare. The campaign includes digital out of home, social, influencer and YouTube content, supported by TwentyFirstCenturyBrand, GroupM and Media.Monks. Full Story: [Marketing Dive]( (11/15), [MediaPost Communications (free registration)]( (11/15), [Adweek]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Reach Audiences In Their Native Language When choosing between similar products, 75% of the population will select the one that provides them with information in their native language. If your site isn't translated in multiple languages - that's a huge missed opportunity! [Learn more.]( ADVERTISEMENT [] Creative [] [Fred & Farid L.A. want you to "Become Who You Are"]( Fred & Farid L.A. created a "Become Who You Are" campaign for Euphoria.LGBT to mark Transgender Awareness Week, which features embroidered-style lettering displaying pronouns in bold within names. Robbi Katherine, founder of Euphoria.LGBT, explains, "For the transgender community, pronouns offer an acknowledgment of one's truest self." Full Story: [Adweek]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mischief, Amazon Fire TV unleash the superfan in Barbara]( [Mischief, Amazon Fire TV unleash the superfan in Barbara]( (Amazon Fire TV/YouTube) Mischief @ No Fixed Address created a 30-second "Barbara of Rivia" TV spot for Amazon Fire TV that showcases its new "play something on Netflix" voice command. The humorous ad tells the story of Barbara, who becomes a role-playing superfan of "The Witcher" after her Fire TV introduces her to the show. Full Story: [The Drum (free registration)]( (11/16), [Ad Age (tiered subscription model)]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Expand and Unify Your Customer View The average person has at least two email addresses; are you considering their relationship in your targeting and measurement strategy? Leveraging hashed email can establish a connection between emails along with other associated digital identifiers. [Learn more here]( ADVERTISEMENT: [] Agency Insider [] [DDB's Eric Zuncic talks campaigns for Kraft, Skittles]( Eric Zuncic, chief strategy officer of DDB North America, talks about his creative inspirations and favorite campaigns. Zuncic chats about working on "The World's Largest Blind Taste Test" for Kraft, "Exclusive the Rainbow" for Skittles and "Farewell, Holiday Work Parties" for Miller Lite. Full Story: [Muse by Clio]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Behind Arnold's Center for the Comedically Gifted]( Executives from Arnold Worldwide discuss the agency's resident program, Center for the Comedically Gifted, which it started in June to find diverse talent from non-advertising backgrounds. Chief Creative Officer Sean McBride explains how the issues of finding diverse and funny talent came together, saying, "The lightning bolt for me was like, 'I'm trying to solve the same problem in two different places, and maybe they're complementary.' " Full Story: [Campaign US (tiered subscription model)]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Engaging with creators, scaling creator marketing Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In [this video]( Deloitte Digital leaders discuss how businesses use creators and influencers and the impact of finding the right creators who align with your brand values. [Watch now]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Effective Communication Skills -- The 10 Things You Need to Know]( - [How To Form A New Habit In 10 Simple Steps]( - [The Little Black Book of Leadership: Essential Advice for Managers]( - [Inc.'s 10 Strategies for Success: Lessons from Jeff Bezos, Google, Elon Musk, Warby Parker, and More]( - [12 Modern Job Search Strategies Beyond the Resume 2022]( [] Agency News [] [Magnus Djaba becomes global client chief for Publicis]( Magnus Djaba has been promoted by Publicis Groupe from global president of Saatchi & Saatchi to the newly created role of global chief client officer. "With our global client organization, he will be instrumental as we go faster and deeper in delivering tailor-made solutions to our clients across marketing services and business transformation, to help them win in a platform world," says Publicis Groupe CEO and Chairman Arthur Sadoun. Full Story: [Adweek]( (11/15), [Ad Age (tiered subscription model)]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [New API moves Twitter toward decentralization]( New API moves Twitter toward decentralization (Twitter) Twitter has rolled out the second version of its developer API with more lenient restrictions, new access levels and expanded capabilities such as developing bots to perform tasks across the platform. Twitter executives see this move as part of CEO Jack Dorsey's effort to decentralize the platform and make it the "standard for the public conversation layer of the internet." Full Story: [The Verge]( (11/15), [ZDNet]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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