Ogilvy, Corteva mark Veterans Day in "Heart of the Farm"

Ogilvy, Corteva mark Veterans Day in "Heart of the Farm" | The Pharm shows "It's Walgreens Season" | Wavemaker, IKEA create "Host Masters" holiday series Created for {EMAIL} | [Web Version]( November 12, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Ogilvy, Corteva mark Veterans Day in "Heart of the Farm"]( [Ogilvy, Corteva mark Veterans Day in "Heart of the Farm"]( (Corteva Agriscience/YouTube) Ogilvy's latest episode in its "Heart of the Farm" YouTube series for Corteva Agriscience marked Veterans Day by telling the story of farmer and veteran Shep Morris Jr. "Vets are often asked to recount their service in surface-level facts but asked less often about how they began to reintegrate when they returned," says Ogilvy's Emily Clark, adding, "As a thank you to the men and women who keep us safe, we wanted to show how the farm could serve as a place of peace." Full Story: [Adweek]( (11/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Future Proof Your Identity Strategy with Hashed Email Hashed Email is a privacy-safe identifier that expands access to email data that can provide maximum coverage for targeting and measurement when combined with IDs such as Cookies, MAIDs, CTV IDs and IPs. [Uncover Hashed Email]( ADVERTISEMENT: [] Creative [] [The Pharm shows "It's Walgreens Season"]( [The Pharm shows "It's Walgreens Season"]( (Walgreens/YouTube) WPP's The Pharm, with Walgreens' internal team, created an "It's Walgreens Season" campaign that shows the retailer coming to the rescue when people experience holiday or everyday mishaps. Four spots hint at people just about to swear when they are cut off by a Walgreens employee who announces their names as they wait for curbside pickup or delivery orders. Full Story: [Ad Age (tiered subscription model)]( (11/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Wavemaker, IKEA create "Host Masters" holiday series]( [Wavemaker, IKEA create "Host Masters" holiday series]( (IKEA USA/YouTube) Wavemaker -- partnering with Group Nine and Song Candy -- has created a "Host Masters" series and original song, "Feels Just Like a Holiday," for IKEA US. The series, which is airing across Group Nine's and IKEA US' digital channels, features comedian Preacher Lawson and design experts showing how to use the retailer's products to festively transform homes and is being promoted on the brand's social channels. Full Story: [Muse by Clio]( (11/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Creators: A megaphone to your customers Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In [this recorded disucssion]( Deloitte leaders explore how to approach the creator economy to seize this rapidly expanding marketing opportunity. [Watch now]( ADVERTISEMENT: [] Agency Insider [] [Kaplowitz chats with Nissan, TBWA about their relationship]( Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies, talks about effective agency/client relationships with Scott Kavanagh of TBWA\Chiat\Day New York's Nissan United and Nissan US' Allyson Witherspoon. "What I want out of an agency partner, it's about communication, transparency and stability," says Witherspoon, while Kavanagh notes, "Trust, transparency and respect allows for us to push each other in a good way." Full Story: [The Drum (free registration)]( (11/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Omnicom's Florian Adamski, George Manas talk media]( Florian Adamski, global CEO of Omnicom Media Group, and George Manas, CEO of OMD Worldwide, chat in this interview about their new roles, media industry trends and what clients want from media agencies. "Clients are looking for best-in-class vs. best of agency. They are looking for solutions built around a capability as opposed to an agency," Adamski says. Full Story: [Campaign US (tiered subscription model)]( (11/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Pathmatics - [8 Reasons Why a YouTube Channel is a Requirement For Your Brand]( - [How Luxury Brands Have Rebounded From COVID-19]( - [7 Tips to Enhance your Digital Marketing Strategy in 2021]( - [Companies Going Public Lean on Social Media Digital Ads]( - [Understanding How IDFA Will Impact the Future of Digital Advertising]( [] Agency News [] [MetroNet selects The Richards Group as AOR]( MetroNet has chosen The Richards Group as its agency of record. "The Richards Group is a value-add partner that can hit the ground running with a seasoned team and a proven track record of differentiating brands," says MetroNet's Jerry Dow. 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