W+K NY, McDonald's reveal the Mariah Menu

W+K NY, McDonald's reveal the Mariah Menu | Gut brainstorms Timbiebs with Bieber for Tim Hortons | Droga5, Chase reimagine "Home Alone" with Kevin Hart Created for {EMAIL} | [Web Version]( November 11, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K NY, McDonald's reveal the Mariah Menu]( [W+K NY, McDonald's reveal the Mariah Menu]( (McDonald's/YouTube) Wieden+Kennedy New York's latest work for McDonald's "Famous Orders" campaign introduces the Mariah Menu in a festive spot starring Mariah Carey, who explains that customers will receive a different free item from her menu each day for 12 days from Dec. 13 when they make a $1 minimum McDonald's app purchase. Other agencies supporting the holiday campaign include Publicis Groupe, OMD, Alma, TMS, Boxer, Burrell, Team Pixel, The Narrative Group, Boden Agency, Admerasia, IW and Navigation Blvd. Full Story: [Ad Age (tiered subscription model)]( (11/10), [Adweek]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Day in the Life of an Ad Your listeners are everywhere, which can make reaching them with one seamless message difficult. But SXM Media makes it easy to connect with them across multiple devices, content, and platforms. See and hear how your brand message can meet listeners in every moment. [Dive into the story here.]( ADVERTISEMENT: [] Creative [] [Gut brainstorms Timbiebs with Bieber for Tim Hortons]( [Gut brainstorms Timbiebs with Bieber for Tim Hortons]( (Tim Hortons/YouTube) Gut's campaign for Tim Hortons introduces limited-edition Timbiebs, a version of the brand's popular Timbits doughnut treats created with fellow Canadian and fan Justin Bieber. A humorous spot shows Bieber brainstorming flavor ideas, and the star has been promoting the campaign via his social accounts, with one [Instagram teaser]( attracting more than 595,000 likes. Full Story: [Muse by Clio]( (11/10), [Ad Age (tiered subscription model)]( (11/10), [Marketing Dive]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Droga5, Chase reimagine "Home Alone" with Kevin Hart]( [Droga5, Chase reimagine "Home Alone" with Kevin Hart]( (Chase/YouTube) Droga5 created a holiday campaign for Chase Freedom Unlimited that references "Home Alone" with actress Catherine O'Hara losing another Kevin in a department store. This time it turns out to be Kevin Hart who "was busy cash-backing for the holidays." Full Story: [Adweek]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Expand and Unify Your Customer View The average person has at least two email addresses; are you considering their relationship in your targeting and measurement strategy? Leveraging hashed email can establish a connection between emails along with other associated digital identifiers. [Learn more here]( ADVERTISEMENT: [] Agency Insider [] [Wunderman Thompson's Jill Applebaum talks favorite work]( Jill Applebaum, chief creative officer of Wunderman Thompson New York, talks about her creative inspirations and favorite work. Applebaum describes working on "Oreo Daily Twist" as "lightning in a bottle," and why she's proud of partnering with 9/11 Day. Full Story: [Muse by Clio]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Berlin Cameron: Working moms taking brunt of pandemic]( A report by Berlin Cameron, in partnership with Forbes, Kantar, Luminary and Action Button, delves into the pandemic's disproportionately negative effect on working mothers, revealing that 65% have taken a mental health day during the pandemic compared with 54% of working dads. In addition, 41% of working moms suppress their emotions in the workplace compared with 13% of working dads. Full Story: [The Drum (free registration)]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Creators: A megaphone to your customers Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In [this recorded disucssion]( Deloitte leaders explore how to approach the creator economy to seize this rapidly expanding marketing opportunity. [Watch now]( ADVERTISEMENT: Featured Content Sponsored Content from Twitter Inc [4 ways DiGiorno used Twitter to win on game day.]( When DiGiorno wanted to stand out against their competition, they turned to Twitter to connect with people during the Big Game. [See how #FreeDiGiornoPi kept people glued to the game and their timelines]( earning 23x more mentions than a competitor during the Big Game weekend. [Inside Oreo's #ProudParent activation]( People love when brands make them feel seen and heard. So when Oreo wanted to show their committment to LGBTQ+ causes, they used Twitter's slate of video ad products to reach people where the conversations were happening. [Find out how Oreo turned their powerful message into a worldwide phenomenon.]( [] Agency News [] [Mojo Supermarket wins StockX, boosts talent]( StockX selected Mojo Supermarket as its agency partner and the shop has grown from six full-time staff in January to 31 employees. Recent hires include Tasha Cronin from Droga5 as head of production, Hannah Benabdallah from Vice as head of communications and Autumn Maison from Spotify as "dean." Full Story: [Ad Age (tiered subscription model)]( (11/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [YouTube hides thumbs-down votes to help civil discourse]( YouTube hides thumbs-down votes to help civil discourse (Pixabay) YouTube will no longer display the number of thumbs-down votes for videos on the site after tests revealed the move reduced creator attacks and harassment but will still give creators access to the information. The platform stated that it's making the change to encourage "respectful interactions between viewers and creators." Full Story: [The Verge]( (11/10), [BNN Bloomberg (Canada)]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Imagine this: What would happen if we were all brave enough to be a little bit more ambitious? I think the world would change. Reese Witherspoon, actor, producer, entrepreneur [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004