GS&P replaces endangered animals with sheep

GS&P replaces endangered animals with sheep | Argonaut, Fitbit ask "What's Strong With You?" | Adam&eve/DDB, John Lewis unveil "Unexpected Guest" Created for {EMAIL} | [Web Version]( November 4, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [GS&P replaces endangered animals with sheep]( [GS&P replaces endangered animals with sheep]( (San Diego Zoo/YouTube) Goodby Silverstein & Partners created a campaign for the San Diego Zoo Wildlife Alliance that features sheep dressed up as endangered animals such as rhinos, lions and giraffes and carries the tagline, "You can't replace wildlife once it's gone." The push features videos, outdoor ads and radio ads, which introduce sheep-themed lyrics and sounds to the track, "The Lion Sleeps Tonight." Full Story: [Ad Age (tiered subscription model)]( (11/3), [Muse by Clio]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Open your Snapchat. Tap into the power of [Snap AR]( to revolutionize how your business connects and drives results ADVERTISEMENT: [] Creative [] [Argonaut, Fitbit ask "What's Strong With You?"]( Argonaut's "What's Strong With You?" campaign for Fitbit features a series of spots that focus on the importance of mental and emotional wellness in addition to physical fitness. The push includes working with self-empowerment advocate Meg Boggs as Fitbit's social media brand ambassador, and encourages consumers to share their own stories of inner strength on social media using #WhatsStrongWithYou. Full Story: [MediaPost Communications (free registration)]( (11/3), [Adweek]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Adam&eve/DDB, John Lewis unveil "Unexpected Guest"]( [Adam&eve/DDB, John Lewis unveil "Unexpected Guest"]( (John Lewis/YouTube) Adam&eve/DDB London unveiled UK retailer John Lewis' Christmas spot, the "Unexpected Guest," which tells the story of a boy who befriends an alien who crashes near the boy's home, and ends with the line, "For a Christmas as magical as your first." The two-minute ad is directed by Smuggler's Mark Molloy and set to Lola Young's version of the 1984 hit "Together in Electric Dreams." Full Story: [Muse by Clio]( (11/4), [Ad Age (tiered subscription model)]( (11/4), [Adweek]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Expand and Unify Your Customer View The average person has at least two email addresses; are you considering their relationship in your targeting and measurement strategy? Leveraging hashed email can establish a connection between emails along with other associated digital identifiers. [Learn more here]( ADVERTISEMENT: [] Agency Insider [] [How The Community is putting mindfulness first]( Jen Patterson, head of mindfulness at The Community, talks about her new position and how she plans to help employees focus on mental health and find a better work-life balance. Mindfulness "allows for empathy and meaning to be first, and what we're doing to be in support of it rather than working against it," Patterson says. Full Story: [Muse by Clio]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [DEI should permeate your entire agency business]( Agencies can overhaul their diversity, equity and inclusion strategies by linking inclusivity to purpose, showing how diversity is prioritized through values and using their vision to outline how equity will be increased for everyone, writes Siegel+Gale's Derrick Mead. "[B]uild from your foundational business strategy to make the case for an activist approach to incorporating DEI into everything, not just a few yearly themed campaigns," Mead writes. Full Story: [Adweek]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Engaging with creators, scaling creator marketing Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In [this November 4th session]( Deloitte Digital will discuss how businesses use creators and influencers and the impact of finding the right creators who align with your brand values. [Register today]( ADVERTISEMENT: Featured Content Sponsored Content from Pathmatics - [8 Reasons Why a YouTube Channel is a Requirement For Your Brand]( - [How Luxury Brands Have Rebounded From COVID-19]( - [7 Tips to Enhance your Digital Marketing Strategy in 2021]( - [Companies Going Public Lean on Social Media Digital Ads]( - [Understanding How IDFA Will Impact the Future of Digital Advertising]( [] Agency News [] [The Martin Agency named creative shop for Sabra]( The Sabra hummus and dips brand, co-owned by PepsiCo, has chosen The Martin Agency to help expand its consumer base and roll out a new product next year, said Jason Levine, chief marketing officer for Sabra. The brand will likely align future messaging with the burgeoning interest in the health and sustainability benefits of plant-based foods, Levine says. Full Story: [Adweek]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Here’s how Twitter is making its service safer Brand safety is human safety. After all, people are at the core of everything we do. [See how Twitter is investing in brand safety]( through policies, products, and partnerships to make the service a safer place for all. ADVERTISEMENT: [] Media & Technology Trends [] [Snap courts brands with AR support]( Snap has introduced the Arcadia studio for asset creation and a WPP partnership to help marketers develop e-commerce features, in addition to a creator marketplace opened in May, as the company attempts to make augmented reality features more accessible to brands. Snap is trying "to collapse the consumer journey that goes from discovery to try-on to swiping to purchase a product," regional manager Ed Couchman says. Full Story: [Modern Retail (tiered subscription model)]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Creativity is just one of those strange, elusive things. It's like trying to grab a cloud. Danny Elfman, musician, composer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004