BBDO, Macy's unveil "Tiptoe & The Flying Machine"

BBDO, Macy's unveil "Tiptoe & The Flying Machine" | MullenLowe, Grey Goose say "Vive Le Martini!" | W+K taps Eric Andre to direct "Sprite Holiday Special" Created for {EMAIL} | [Web Version]( November 3, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [BBDO, Macy's unveil "Tiptoe & The Flying Machine"]( [BBDO, Macy's unveil "Tiptoe & The Flying Machine"]( (Macy's/YouTube) BBDO created a 90-second "Tiptoe & The Flying Machine" holiday spot for Macy's that tells the story of a blue reindeer named Tiptoe who is helped by her friends and Santa's elves to overcome her fear of flying with a Barometrically Elevating Levitation Instigation Engine with Vehicular Enhancement (B.E.L.I.E.V.E). Tiptoe will form part of Macy's Thanksgiving Day Parade as an animated balloon and the spot is running in various lengths across TV, social, digital and cinemas. Full Story: [ShootOnline (free content)]( (11/2), [Ad Age (tiered subscription model)]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Future Proof Your Identity Strategy with Hashed Email Hashed Email is a privacy-safe identifier that expands access to email data that can provide maximum coverage for targeting and measurement when combined with IDs such as Cookies, MAIDs, CTV IDs and IPs. [Uncover Hashed Email]( ADVERTISEMENT: [] Creative [] [MullenLowe, Grey Goose say "Vive Le Martini!"]( [MullenLowe, Grey Goose say "Vive Le Martini!"]( (Grey Goose Vodka/YouTube) MullenLowe L.A. created a "Vive Le Martini!" campaign for Grey Goose that features an anthem 30-second spot, directed by Ryan Heffington, which shows people dancing the "chill," "goose," "stir" and "twist" of the cocktail. The campaign, inspired by a resurgence in popularity of the martini on social media, is running across social, TV and digital video. Full Story: [Adweek]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K taps Eric Andre to direct "Sprite Holiday Special"]( [W+K taps Eric Andre to direct "Sprite Holiday Special"]( The Sprite Holiday Special: "Cousins" (Sprite/YouTube) Wieden+Kennedy New York and Sprite are parodying holiday specials in a series of spots that capture the Black perspective and are directed by comedian Eric Andre, who makes his debut as an advertising director. "Black joy is infectious for everyone, and we wanted to zoom into it to make something that could make people smile, and especially make Black consumers feel seen," says A.P. Chaney, director of creative strategy for Coca-Cola, Sprite's parent company. Full Story: [Muse by Clio]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Open your Snapchat. Tap into the power of [Snap AR]( to revolutionize how your business connects and drives results ADVERTISEMENT: [] Agency Insider [] [What Gen Z talent learned from 4A's MAIP]( Ambar Vidals, senior associate at the 4A's Foundation's Multicultural Advertising Intern Program, talks to Publicis Sapient's Wren Lee about their experience as a member of Generation Z and a participant in MAIP. "I learned a lot about being realistic about how you can respect yourself and uphold your mental health," Lee says, adding that other Gen Z entry-level staff should focus on "growing your network and realizing its importance." Full Story: [Media Village]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agency parents, non-parents feel about each other]( Three-quarters of working agency parents think work-life balance is more challenging for them than non-parents, 53% think being a parent has held them back in their career, and 67% say expectations of working parents during the pandemic have resulted in them feeling negative emotions, according to a McKinney survey. The study also found that 81% of non-parents respect those with children, and 64% of non-parents are empathetic toward parents, compared with 30% of parents who feel the same way toward non-parents. Full Story: [Ad Age (tiered subscription model)]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Creators: A megaphone to your customers Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In [this November 4th session]( learn how to approach the creator economy to seize this rapidly expanding marketing opportunity. [Register now]( ADVERTISEMENT: Featured Content Sponsored Content from Twitter Inc [Three tips for disability inclusion in marketing.]( Conversations around inclusion are happening every day on Twitter-and that extends to authentic representation of the disabled community. [Find out what these conversations reveal]( how you can design campaigns to be thoughtful and inclusive of the disabled community. [6 gaming insights to help your brand level up.]( The gaming conversation is loud on Twitter, with 91 million unique authors. And with 70 new tweets about gaming every second, there's alot to be heard. [Dive into these 6 insights]( to help your brand connect with this audience, on this edition of the Twitter Conversation Report. [] Agency News [] [Meta awards global media to Spark Foundry]( Publicis Groupe's Spark Foundry has won the global media account for Meta, replacing incumbents Dentsu and GroupM. "We have a long legacy of leading brands through transformation and look forward to working with Meta on the next evolution of their business," said Spark Foundry US CEO Sarah Kramer. Full Story: [Ad Age (tiered subscription model)]( (11/2), [Adweek]( (11/2), [MediaPost Communications (free registration)]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Microsoft makes foray into metaverse]( Microsoft makes foray into metaverse (Microsoft) Microsoft is entering the metaverse field with a trial of Mesh for Teams that users access via smartphones or virtual-reality and augmented-reality headsets, don avatars and mingle and collaborate with business colleagues. Alex Kipman, Microsoft's technical fellow for AI and mixed reality, envisions a world of multiverses and the ability for consumers to use their Mesh avatars in other worlds, and the company expects to roll out Mesh for Teams next year. Full Story: [Ad Age (tiered subscription model)/Bloomberg]( (11/2), [Fast Company (tiered subscription model)]( (11/2), [TechCrunch (tiered subscription model)]( (11/2), [Digital Trends]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Zoom trials ads among Basic tier users]( TechCrunch (tiered subscription model) (11/2) [] - [Facebook drops facial recognition system amid criticism]( The Associated Press (11/3) [] 4A's News [] [4A's CX Effect+ 2021]( [4A's CX Effect+ 2021]( (4A's) On Dec. 9, join influential leaders in customer experience design to explore the role CX plays in the growth of successful businesses! Learn more and register for this [can't-miss virtual event](. 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