72andSunny, Etsy say "Give More Than a Gift"

72andSunny, Etsy say "Give More Than a Gift" | Golin, Pure Leaf team with Arielle Estoria for "No-vember" | Mother, Target champion diversity for the holidays Created for {EMAIL} | [Web Version]( November 2, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [72andSunny, Etsy say "Give More Than a Gift"]( [72andSunny, Etsy say "Give More Than a Gift"]( (Etsy/YouTube) 72andSunny created a "Give More Than a Gift" holiday campaign for Etsy that features three 30-second spots highlighting meaningful connections and that are running across broadcast and connected TV, social media, podcasts and digital audio including Spotify. One ad shows a friendship develop between a young Black store clerk and an elderly Asian woman as he regularly carries her shopping to the bus stop and ends with him receiving a personalized gift. Full Story: [Ad Age (tiered subscription model)]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Open your Snapchat. Tap into the power of [Snap AR]( to revolutionize how your business connects and drives results ADVERTISEMENT: [] Creative [] [Golin, Pure Leaf team with Arielle Estoria for "No-vember"]( Golin, Pure Leaf team with Arielle Estoria for "No-vember" (Pure Leaf) Golin created a "No-vember" campaign with Pure Leaf, in partnership with nonprofit Ladies who Launch and Arielle Estoria, poet, author and speaker, which is part of the brand's wider "No is Beautiful" push. A video shows Estoria reading a poem that emphasizes the need for work-life balance and the campaign includes three murals featuring the poet's words in Manhattan, Brooklyn and Los Angeles. Full Story: [Ad Age (tiered subscription model)]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mother, Target champion diversity for the holidays]( [Mother, Target champion diversity for the holidays]( (Target/YouTube) Target, with Mother and Essence, has created a holiday campaign that celebrates diversity with a 30-second spot showing different religions and traditions, including Islam and Judaism, along with Diwali, Dia de los Reyes, Lunar New Year and Dia de los Muertos. The campaign includes spots in English and Spanish and is running across TV, social media including influencer content, digital and audio. 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Full Story: [Ad Age (tiered subscription model)]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Duff Stewart reflects on 50 years of GSD&M]( GSD&M CEO Duff Stewart reflects on how far the agency has come in 50 years of business and the legacy of its founders. "Our scrappy and entrepreneurial culture has been part of our DNA since the founders set out on this adventure, and keeps us thinking and acting all these years later like some indie shop -- even though we've been part of the Omnicom Group for more than 20 years," Stewart writes. Full Story: [Muse by Clio]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Engaging with creators, scaling creator marketing Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In [this November 4th session]( Deloitte Digital will discuss how businesses use creators and influencers and the impact of finding the right creators who align with your brand values. [Register today]( ADVERTISEMENT: Featured Content Sponsored Content from Twitter Inc [Three tips for disability inclusion in marketing.]( Conversations around inclusion are happening every day on Twitter-and that extends to authentic representation of the disabled community. [Find out what these conversations reveal]( how you can design campaigns to be thoughtful and inclusive of the disabled community. [6 gaming insights to help your brand level up.]( The gaming conversation is loud on Twitter, with 91 million unique authors. And with 70 new tweets about gaming every second, there's alot to be heard. [Dive into these 6 insights]( to help your brand connect with this audience, on this edition of the Twitter Conversation Report. [] Agency News [] [Daryl Simm, Florian Adamski promoted by Omnicom]( Omnicom Group has promoted Daryl Simm to the new role of president and chief operating officer, and Florian Adamski has succeeded Simm as CEO of Omnicom Media Group. Simm "has been a driving force behind the growth of award-winning, full-service media agencies OMD, PHD and Hearts & Science, as well as many other businesses that are major contributors to Omnicom's success," said Omnicom Chairman and CEO John Wren. Full Story: [MediaPost Communications (free registration)]( (11/1), [Adweek]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Pinterest bets big on shopping with regular programming]( Pinterest TV, which premieres Monday, features weekday episodes of shoppable videos and interactive creator chats. Users can view the programming live or on demand, and an online studio provides technical support and content development assistance for creators. 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