What to do when a pitch client is controversial

TBWA\Chiat\Day unveils "Period Piece PSAs" | R/GA shows how to Zip purchases | 72andSunny taps Kenan Thompson for Autotrader Created for {EMAIL} | [Web Version]( October 14, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TBWA\Chiat\Day unveils "Period Piece PSAs"]( [TBWA\Chiat\Day unveils "Period Piece PSAs"]( (Period/YouTube) TBWA\Chiat\Day Los Angeles created a "Period Piece PSAs" campaign for nonprofit Period, which features an anthem 60-second "The Red Plague" spot where period drama actors talk about period poverty while trying to outdo each other with menstruation euphemisms. The push includes an array of social content from influencers, actors and comedians wearing period costumes and using #PeriodPiecePSA. Full Story: [ShootOnline (free content)]( (10/13), [Ad Age (tiered subscription model)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Open your Snapchat. Tap into the power of [Snap AR]( to revolutionize how your business connects and drives results ADVERTISEMENT: [] Creative [] [R/GA shows how to Zip purchases]( R/GA created the US launch campaign for buy now, pay later brand Zip, which features a series of six-second ads that link contextually to previous ads and out-of-home ads with messaging connected to nearby venues, such as encouraging people to "Zip" restaurant meals or gym membership. "We want to take advantage of advertising that's done by other brands to show, 'By the way, whatever you saw in that ad, you can buy and pay later with Zip,' " says Zip's Jinal Shah. Full Story: [Ad Age (tiered subscription model)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [72andSunny taps Kenan Thompson for Autotrader]( [72andSunny taps Kenan Thompson for Autotrader]( (Autotrader/Twitter) 72andSunny New York's latest work for Autotrader's "Finally, It's Easy" campaign stars Kenan Thompson from "Saturday Night Live" in humorous spots where he tries to explain the simplicity of buying cars from home to the smart appliances in his kitchen. The campaign is running across TV, streaming, audio, social media and digital. Full Story: [MediaPost Communications (free registration)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Media is changing. Let’s change media for good. We believe media works best when it works in everyone's best interest. It's the idea we built our company on. And right now, it's more important than ever. We're harnessing the power of empathy, data, and transparency to change media for good. For everyone. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Agency Insider [] [Havas mandates 3-day in-office week for US workforce]( Havas has mandated that all US employees be in the office at least three days per week as of Nov. 1, giving staff the option to work remotely for two days each week. "Hybrid work allows us to capitalize on all that we've learned in a best-of-both approach and has a long list of proven benefits -- from improved employee experience and mental well-being to optimized collaboration and productivity," said Stephanie Nerlich, CEO of Havas Creative Network, North America. Full Story: [Campaign US (tiered subscription model)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [What to do when a pitch client is controversial]( Agency executives involved in the final stages of the pitch process for Facebook's media business talk anonymously about why their businesses are still participating following revelations from whistleblower Frances Haugen and subsequent unease among staff. Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies, offers advice on how agencies should discuss such situations with staff with a process that involves "assessing the company and its actions against the agency's culture, values and beliefs." Full Story: [Ad Age (tiered subscription model)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( See what 8,200+ marketers said about today's trends. In the 7th State of Marketing report, uncover the trends and insights from over 8,200+ leading marketers worldwide, so you can strengthen your strategy and career in the year ahead. [GET THE REPORT]( ADVERTISEMENT: Featured Content Sponsored content from Twitter [Inside Oreo's #ProudParent activation]( love when brands make them feel seen and heard. So when Oreo wanted to show their committment to LGBTQ+ causes, they used Twitter's slate of video ad products to reach people where the conversations were happening. [Find out how Oreo turned their powerful message into a worldwide phenomenon.](   [6 gaming insights to help your brand level up.]( gaming conversation is loud on Twitter, with 91 million unique authors. And with 70 new tweets about gaming every second, there's alot to be heard. [Dive into these 6 insights]( to help your brand connect with this audience, on this edition of the Twitter Conversation Report.   Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Why Workers Are Calling BS on Leaders About Returning to the Office]( - [1,869 Leadership Quotes - Timeless Truths]( - [Google Chrome Quick Reference Guide]( - [101 Productivity Principles to Help You Work Less & Achieve More]( - [Free Guide: Practical Stress Busting Secrets]( [] Agency News [] [Chanel replaces WPP with Omnicom for global media]( Omnicom Media Group won the global media account for Chanel following a review, replacing incumbent WPP, which had worked on the business for nearly two decades. The brand invests around $380 million annually on global measured media, with close to $70 million spent in North America, according to COMvergence. Full Story: [MediaPost Communications (free registration)]( (10/13), [Campaign US (tiered subscription model)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Lowe's joins retail ad network fray]( Lowe's joins retail ad network fray (Lowe's) Lowe's is following in the footsteps of Target, Walgreens, Home Depot and other retailers to launch its own advertising network following a test with hundreds of brands. The Lowe's One Roof Media Network, created in partnership with Criteo and CitrusAd, will expand offerings into next year, including digital ad placement and editorial content sponsorship, campaign measurement and reporting and custom research. Full Story: [Marketing Dive]( (10/13), [MediaPost Communications (free registration)]( (10/13), [Adweek]( (10/13), [The Drum (free registration)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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