And the 2021 Media Plan of the Year goes to ...

And the 2021 Media Plan of the Year goes to ... | Where Eagles Dare crafts "A Nightmare on Phyllis' Street" | Gig Line Media spotlights suicide among veterans Created for {EMAIL} | [Web Version]( October 12, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [And the 2021 Media Plan of the Year goes to ...]( MediaCom's media strategy for Uber's "Move What Matters" campaign from Wieden+Kennedy won Best in Show at Adweek's 2021 Media Plan of the Year awards. Other winners include Fallon for "The Pandemic Special Broncos Stadium Activation" with Comedy Central and "South Park," Starcom for Wrangler's "Built Too Tough" and Exverus Media for Dave's Killer Bread's "Purpose Behind Every Loaf." Full Story: [Adweek]( (10/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Finally, all your assets in one place. How much time do you spend searching through video files for the right version or resizing creative for ad specs? Did you know that Canto digital asset management (DAM) can do all that for you, plus organize, store and share your rich media assets? Come see for yourself with a[free trial of Canto.]( ADVERTISEMENT: [] Creative [] [Where Eagles Dare crafts "A Nightmare on Phyllis' Street"]( [Where Eagles Dare crafts "A Nightmare on Phyllis' Street"]( (Joann Fabric and Craft Stores/YouTube) Where Eagles Dare has created a short Halloween film for Joann, "A Nightmare on Phyllis' Street," which features Phyllis Smith from "The Office" getting crafty to win the neighborhood costume contest with help from do-it-yourself fashion influencer April Yang. The push includes a TikTok "#handmadewithjoann" costume contest, which features Smith daring users to make spooky costumes for the chance to win a grand prize of $2,500 to spend at Joann or runners-up prizes of $500. Full Story: [Ad Age (tiered subscription model)]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gig Line Media spotlights suicide among veterans]( [Gig Line Media spotlights suicide among veterans]( (Ad Council/YouTube) Gig Line Media has created two public service announcements for the Ad Council and Brady Foundation, directed by Rebecca Murga, which spotlight that veterans are at higher risk of dying from suicide than other US adults and urge the secure storage of guns at home. A "Service Never Stops" spot features veteran Chris Jachimiec talking about losing his brother to suicide. Full Story: [ShootOnline (free content)]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Media is changing. Let’s change media for good. We believe media works best when it works in everyone's best interest. It's the idea we built our company on. And right now, it's more important than ever. We're harnessing the power of empathy, data, and transparency to change media for good. For everyone. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Agency Insider [] [GUT's Danny Alvarez talks about favorite work]( Danny Alvarez, executive creative director at GUT, discusses creative inspirations and favorite work. Alvarez explains why "Burning Stores" for Burger King is one of his recent favorite projects, how Porsche ads attracted him to the industry and why "Happiness Factory" for Coca-Cola is a source of inspiration. Full Story: [Muse by Clio]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are supporting mental health]( Agency leaders discuss how they're supporting the mental health of employees. Pereira O'Dell's Rob Lambrechts talks about the agency's "The Creative Block" initiative and Godfrey Dadich Partners' Patrick Godfrey explains the agency's weekly "Focus Fridays." Full Story: [Digiday (tiered subscription model)]( (10/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Be part of the evolution Walmart is America's largest retailer, serving 90% of U.S. households. Walmart Connect is building on that success—and our powerful omnichannel first-party data—to bring together customers & advertisers like never before.[Learn more about advertising with Walmart Connect.]( ADVERTISEMENT: Featured Content Sponsored content from Twitter [6 ways DraftKings is betting on the return of live sports]( world of sports continues to make its comeback, and fans are pumped. In fact, 67% of American fans see sports as a great way to feel normal again after the pandemic. To harness this enthusiasm, DraftKings partnered with Twitter for its "Return to Sports" campaign.[Keep reading to see the brand's six steps to sports marketing success on Twitter.](   [4 ways DiGiorno used Twitter to win on game day.]( DiGiorno wanted to stand out against their competition, they turned to Twitter to connect with people during the Big Game. [See how #FreeDiGiornoPi kept people glued to the game and their timelines]( earning 23x more mentions than a competitor during the Big Game weekend.   Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Why Workers Are Calling BS on Leaders About Returning to the Office]( - [1,869 Leadership Quotes - Timeless Truths]( - [Google Chrome Quick Reference Guide]( - [101 Productivity Principles to Help You Work Less & Achieve More]( - [Free Guide: Practical Stress Busting Secrets]( [] Agency News [] [Jennifer Kohl promoted to head of US media by VMLY&R]( Jennifer Kohl has been elevated by VMLY&R to executive director, head of US media, and Chrissie Mealy has been hired as managing director, paid media. Kohl will lead business development, operations and delivery of VMLY&R's US media business. Full Story: [MediaPost Communications (free registration)]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Open your Snapchat. Tap into the power of [Snap AR]( to revolutionize how your business connects and drives results ADVERTISEMENT: [] Media & Technology Trends [] [Facebook's privacy move may change ad audience sizes]( Facebook is now counting those who have not linked their Instagram and Facebook accounts as separate individuals for ad planning and measurement purposes. Facebook says the move could result in increases in pre-campaign audience sizes and other estimates, but it shouldn't affect campaign reach. The move, designed to improve user privacy, reverses a practice in which Facebook counted Facebook and Instagram users as one if they shared an email or phone ID. Full Story: [AdExchanger (tiered subscription model)]( (10/11), [Ad Age (tiered subscription model)]( (10/11), [BNN Bloomberg (Canada)]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [Martin Agency delivers the "Bare Necessities"]( Adweek [] - [VMLY&R, Intel sneakily show Apple fans what PCs can do]( Adweek [] - [Humanaut creates "The World's Most Skippable Ads"]( MediaPost Communications (free registration) [] - [Mother, IKEA protect homes with mighty teddy bears]( The Drum (free registration) [] - [Ryan Reynolds gets Yakov Smirnoff to adopt a new name]( The Drum (free registration) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Beyond myself, somewhere, I wait for my arrival. 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