2021 Grand Effie won by GSD&M, Popeyes

2021 Grand Effie won by GSD&M, Popeyes | Deutsch L.A., Taco Bell celebrate National Taco Day | Richards Group shows "Bread, Amplified" Created for {EMAIL} | [Web Version]( October 4, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [2021 Grand Effie won by GSD&M, Popeyes]( Popeyes' "#ChickenWars" [campaign]( from GSD&M, with Alison Brod Marketing and Communications, won the Grand Effie at this year's US Effie Awards. BBDO Worldwide won Most Effective Agency Network, BBDO New York was awarded Most Effective Agency Office and Omnicom took the title for Most Effective Holding Company. Full Story: [Ad Age (tiered subscription model)]( (10/1), [MediaPost Communications (free registration)]( (10/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New Research + 3 Strategies for Success Next up on Oct 6 at 2PM ET Ascend2 CEO Todd Lebo and SharpSpring agency partner Matt Koeppel will join us to discuss new marketing research findings on the current state of martech. Get access to brand new research and hear tips from the experts on how to put it to use for your business. [Sign up for the series today!]( ADVERTISEMENT: [] Creative [] [Deutsch L.A., Taco Bell celebrate National Taco Day]( Deutsch L.A. created a global "Taco IRL" campaign for Taco Bell that enables people to scan a QR code that launches users' messaging apps with a taco emoji, which when sent to contacts gives recipients a special offer to redeem an in-store taco. The push includes a US-only element on Discord, which invites users to celebrate today's National Taco Day by taking part in a Taco Trivia contest that will gift a "TacoChampion" with free tacos and gives people the chance to find hidden gift cards across other social platforms. Full Story: [The Drum (free registration)]( (10/4), [Marketing Dive]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Richards Group shows "Bread, Amplified"]( [Richards Group shows "Bread, Amplified"]( (Dave's Killer Bread/YouTube) The Richards Group created a "Bread, Amplified" campaign for Dave's Killer Bread that features ads where the brand's guitar-playing logo comes to life to play power chord solos. The campaign includes the brand's first TV spots and features out-of-home billboards displaying 3D amps and giant audio cables. Full Story: [Adweek]( (10/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Prioritizing privacy, winning customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. They must proactively communicate a necessary value exchange for the collection and use of first-party data – or get left behind. In this on-demand webinar, industry experts discuss how to improve brand experiences by communicating effectively about privacy. [Watch now]( ADVERTISEMENT: [] Agency Insider [] [What agencies can do to attract, retain talent]( Agencies can attract and retain talent in a competitive market by implementing servant leadership and rethinking compensation packages, says Jay Haines, founder of Grace Blue Partnership. "You have to take notice, spend time and listen hard to how the employees are feeling and how they want to evolve their careers," Haines says, adding, "You then have to begin to create those opportunities and break down the traditional structures." Full Story: [The Drum (free registration)]( (10/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Movers+Shakers tops Adweek's Fastest Growing agencies]( Adweek released its 2021 list of the 75 Fastest Growing agencies globally and in the US. Movers+Shakers ranked at the top with 2,227% growth and CEO Evan Horowitz attributes the agency's success in part to its early adoption of TikTok and its commitment to "keep innovating and helping find new ways for brands to connect to culture." 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