AB InBev reviews global media with incumbents only

Martin Agency, Geico put Animal in a couple's attic | Mother, Dave & Buster's take "Bananas for Scale" OOH | BETC, Coca-Cola pop open some "Real Magic" Created for {EMAIL} | [Web Version]( September 30, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Martin Agency, Geico put Animal in a couple's attic]( [Martin Agency, Geico put Animal in a couple's attic]( (Geico Insurance/YouTube) The Martin Agency's 40-second "There's an Animal in the Attic" spot for Geico shows a couple talking about being disturbed by a thing living in their attic, which happens to be Animal from "The Muppets." The ad is the latest in the agency's work to tout the brand's insurance bundles. Full Story: [Adweek]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Be part of the evolution Walmart is America's largest retailer, serving 90% of U.S. households. Walmart Connect is building on that success—and our powerful omnichannel first-party data—to bring together customers & advertisers like never before.[Learn more about advertising with Walmart Connect.]( ADVERTISEMENT: [] Creative [] [Mother, Dave & Buster's take "Bananas for Scale" OOH]( Mother New York and Dave & Buster's are playing on social media's "Bananas for Scale" meme -- where users demonstrate scale in images using the fruit -- by placing a 40-foot banana that glows at night in Los Angeles' Hollywood & Highland mall to explain the size of the chain's 40-foot "Wow Wall" of TV screens. A 45-second spot explains the activation and fans can join in the fun with an Instagram filter. Full Story: [Muse by Clio]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BETC, Coca-Cola pop open some "Real Magic"]( [BETC, Coca-Cola pop open some "Real Magic"]( (Coca-Cola/YouTube) Coca-Cola unveiled its first worldwide campaign in five years, "Real Magic," with a "One Coke Away From Each Other" spot from BETC London that shows players in a fictional global esports competition become connected to video game characters by drinking a Coke. The push features stars of esports' Team Liquid, an interactive contest on Twitch, and a new "Hug" version of its logo, with Wieden+Kennedy London, Kenyon Weston and KnownUnknown as design partners. Full Story: [Adweek]( (9/29), [Ad Age (tiered subscription model)]( (9/29), [The Drum (free registration)]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe the more you get people, the more people you’ll get. So how do we do it? For starters, with first-party, high-quality data delivered with empathy, scale and transparency. It's how we're creating a positive way to connect people to brands. Together, let's change media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Agency Insider [] [Jack Morton's Juliana Jaramillo calls this work "genius"]( Jack Morton's Juliana Jaramillo talks about creative inspirations and favorite work. Jaramillo explains why "Bleed for the Throne" for HBO is her favorite creative project and why "The Uncensored Library" in Minecraft "was genius." Full Story: [Muse by Clio]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Episode Four rolls out hybrid with a twist]( Episode Four is implementing a hybrid work model with a difference by allowing employees to work remotely apart from three days a month when they will come together in each other's communities, with the agency covering hotel and travel costs. "This will get people focused on things that aren't about being away from each other, but things that we can do together," says Episode Four's Mark Himmelsbach. Full Story: [Campaign US (tiered subscription model)]( (9/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Prioritizing privacy, winning customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. They must proactively communicate a necessary value exchange for the collection and use of first-party data – or get left behind. In this on-demand webinar, industry experts discuss how to improve brand experiences by communicating effectively about privacy. [Watch now]( ADVERTISEMENT: Featured Content Sponsored content from Pathmatics - [7 Tips to Enhance your Digital Marketing Strategy in 2021]( - [Companies Going Public Lean on Social Media Digital Ads]( - [Understanding How IDFA Will Impact the Future of Digital Advertising]( - [How Health Insurance Companies are Advertising The COVID-19 Vaccine]( - [8 Reasons Why a YouTube Channel is a Requirement For Your Brand]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Why Workers Are Calling BS on Leaders About Returning to the Office]( - [1,869 Leadership Quotes - Timeless Truths]( - [Google Chrome Quick Reference Guide]( - [101 Productivity Principles to Help You Work Less & Achieve More]( - [Free Guide: Practical Stress Busting Secrets]( [] Agency News [] [AB InBev reviews global media with incumbents only]( Anheuser-Busch InBev is reviewing its global media business and has exclusively invited incumbents WPP, Dentsu and Publicis Groupe to participate. "This next phase of our transformation requires that we combine our internal capabilities with the external media and data ecosystem to enable deeper consumer understanding and the creation of campaigns which engage consumers in more meaningful and relevant ways," says AB InBev's Luiz Barros. Full Story: [Ad Age (tiered subscription model)]( (9/29), [Adweek]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook, agencies at odds over brand safety]( Facebook's recent assurances about maintaining brand safety and stopping disinformation have not completely convinced executives at companies such as Omnicom, which is calling for third-party audits of the platform. IPG Mediabrands' Magna reports that most social media outlets lack strict policies about misinformation and that many of their guidelines are confusing. Full Story: [The Drum (free registration)]( (9/28), [Ad Age (tiered subscription model)]( (9/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Beauty, like truth, is relative to the time when one lives and to the individual who can grasp it. Gustave Courbet, painter, leader of the Realism movement [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004